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Conversion Rate Optimization Manager Jobs in New York

BluZinc

Director Conversion Rate Optimization Marketing

NY · On-site +1

$180K - $200K/yr

Director Conversion Rate Optimization (eCommerce Digital Marketing, CRO, Data Analytics) USA Remote ... Build and manage a small team or work with agencies as needed to meet strategic goals. Please ...

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Conversion Rate Optimization Manager information

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$48.1K

$116.9K

$189.3K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for conversion rate optimization manager in New York is $116,870.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,300.00 and $158,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are the most commonly searched types of Conversion Rate Optimization jobs in New York?

The most popular types of Conversion Rate Optimization jobs in New York are:

What are popular job titles related to Conversion Rate Optimization Manager jobs in New York?

For Conversion Rate Optimization Manager jobs in New York, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization Manager jobs in New York look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in New York are:

What cities in New York are hiring for Conversion Rate Optimization Manager jobs?

Cities in New York with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in New York as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $116,870 per year, or $56.2 per hour.

Conversion Rate Optimization Specialist

Avis Budget Group

Parsippany, NJ • On-site

$115K - $125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 6 days ago

Avis Budget Group rating

6.2

Company rating: 6.2 out of 10

Based on 183 frontline employees who took The Breakroom Quiz

143rd of 173 rated vehicle equipment hire

Job description

Driven to be the Best
People. Performance. Purpose.
At Avis Budget Group, we're driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We're defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.
Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction.
You will work closely with product managers, designers, analysts, and engineers within cross-functional pods-bringing a test-and-learn mindset to everything we do.
What You'll Do:
Experimentation & Testing
  • Design, execute, and analyze A/B and multivariate tests across web and mobile
  • Translate hypotheses into structured experiments with clear success metrics
  • Ensure experiments are implemented accurately and analyzed with rigor

Conversion Optimization
  • Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
  • Analyze user behavior to uncover friction points and drop-offs
  • Partner with product and design teams to develop solutions that improve performance

Data & Insights
  • Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
  • Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
  • Translate results into clear, actionable recommendations

Cross-Functional Collaboration
  • Work closely with:
    • Product Managers to align experiments with roadmap priorities
    • Analytics teams to define metrics and validate results
    • Design & Research to develop and test user-centric solutions
    • Engineering to implement and scale experiments
  • Contribute to a collaborative, insight-driven product development process

Experimentation Best Practices
  • Follow and contribute to experimentation frameworks, standards, and governance
  • Ensure proper test design, statistical validity, and documentation of results
  • Maintain a repository of learnings to inform future optimization efforts

Continuous Improvement
  • Stay up to date with CRO trends, tools, and best practices
  • Proactively bring new ideas and approaches to improve experimentation impact
  • Support building a strong test-and-learn culture across the organization

Perks You'll Get:
  • Access to Medical, Dental, Vision, Life and Disability insurance
  • Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
  • 401(k) Retirement Plan with company matched contributions
  • Full training to learn the business and enhance professional skills
  • Employee discounts, including discounted prices on the purchase of Avis/Budget cars
  • Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We're Looking For:
  • Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
  • Hands-on experience running A/B tests and analyzing results
  • Strong analytical skills with the ability to interpret data and generate insights
  • Understanding of digital customer journeys and conversion funnels
  • Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
  • Highly detail-oriented with a structured, hypothesis-driven approach
  • Strong collaboration and communication skills

Preferred (Nice to Have)
  • Experience working closely with product management teams in a product-led organization
  • Familiarity with web and mobile development processes
  • Experience in global or multi-market environments
  • Certifications such as PMP, Scrum Master, or similar

The annual starting salary for this position is between $115,000 - 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Who We Are:
Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we're moving the future of transportation forward with our innovative, customer-focused solutions.
Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.
We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.
Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.
This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.
Parsippany
New Jersey
United States of America

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