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Conversion Rate Optimization Manager Jobs in New York

Tommy John

Conversion Rate Optimization Manager

Manhattan, NY · On-site

$130K - $140K/yr

POSITION OVERVIEW Reporting to the Sr Director of Site Experience, the CRO Manager will own the A/B testing and Personalization program across all digital platforms. Conversion Rate Optimization is ...

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BluZinc

Director Conversion Rate Optimization Marketing

NY · On-site +1

$180K - $200K/yr

Director Conversion Rate Optimization (eCommerce Digital Marketing, CRO, Data Analytics) USA Remote ... Build and manage a small team or work with agencies as needed to meet strategic goals. Please ...

Amsive

SEO Manager

Manhattan, NY · On-site +1

The SEO Manager will provide strategic leadership, execution support, and act as primary client ... Identifying opportunities to improve organic conversion rates * Supervising QA of SEO ...

Amsive

SEO Manager

Manhattan, NY · Remote

The SEO Manager will provide strategic leadership, execution support, and act as primary client ... Identifying opportunities to improve organic conversion rates * Supervising QA of SEO ...

Lifetime Brands

eCommerce Coorindator

Garden City, NY · On-site

$65K - $75K/yr

This position will manage site content, site performance, the customer's online journey & experience, UX, site roadmap, conversion rate optimization, driving increased organic SEO traffic and is ...

Macy's

Sr. Manager, Search Engine Marketing

Manhattan, NY · On-site

$108K - $180K/yr

... conversion-rate optimization best practices. * Develop and manage PPC budgets to maintain ... profitability and comply with financial guidelines while identifying opportunities to scale and ...

Solomon Page

Digital DTC Product Manager

Manhattan, NY · On-site

$37.55/hr

Manage the brand's global website platform (NextGen Lora Brand Layer). Partner with the global ... Conversion Rate Optimization (CRO): Partner with market teams to implement User and A/B testing.

CMP.jobs

Email Marketing Specialist

Manhattan, NY

Implement best practices in conversion rate optimization (CRO) to maximize email performance ... Highly organized, self-motivated, and able to manage multiple projects independently. Excellent ...

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Showing results 1-20

All JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in New York

Conversion Rate Optimization Manager information

See New York salary details

$48.1K

$116.9K

$189.3K

How much do conversion rate optimization manager jobs pay per year?

As of Jul 5, 2026, the average yearly pay for conversion rate optimization manager in New York is $116,870.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,300.00 and $158,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in New York? The most popular types of Conversion Rate Optimization jobs in New York are:
What cities in New York are hiring for Conversion Rate Optimization Manager jobs? Cities in New York with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in New York as of June 2026, with employment types broken down into 97% Full Time, 1% Part Time, 1% Temporary, and 1% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $116,870 per year, or $56.2 per hour.
Conversion Rate Optimization Manager

Conversion Rate Optimization Manager

Tommy John

Manhattan, NY • On-site

$130K - $140K/yr

Full-time

Posted 17 days ago

Be an early applicant

Job description

COMPANY OVERVIEW
Tommy John is a dual gender lifestyle brand focused on Men’s & Women’s underwear, intimates, sleep, and lounge. We are DTC-driven through our owned and operated brand e-Commerce business. We are undergoing transformation to multi-channel distribution, including Wholesale expansion while remaining on a mission to add smart, innovative, and fun-loving team members to the organization. We are looking for a CRO Manager to come join our New York based headquarters. Our HQ Office is in Lower Manhattan and our teams are on-site 3 days per week. 
POSITION OVERVIEW
Reporting to the Sr Director of Site Experience, the CRO Manager will own the A/B testing and Personalization program across all digital platforms. Conversion Rate Optimization is chartered with driving a premium, connected, and personalized customer experience across key Tommy John-owned digital properties. This individual will own the overall A/B Testing and Personalization strategy for TommyJohn.com as well as partner with several key stakeholders including Marketing, Creative, Development, Analytics, and Merchandising to ensure that we are driving growth while delivering the best experience for our customers.
 PRIMARY RESPONSIBILITIES
  • Own the end-to-end Conversion Rate Optimization (CRO) strategy, translating business objectives into actionable operational plans and tactical testing roadmaps that drive revenue growth and customer acquisition.
  • Identify and prioritize A/B and multivariate testing opportunities based on real-time business performance, customer behavior insights, seasonal trends, and upcoming marketing or merchandising initiatives to continuously improve conversion metrics.
  • Manage and maintain the CRO testing pipeline in close partnership with Site Experience, Merchandising, Analytics, Marketing, and Development teams to ensure alignment with business priorities.
  • Foster a rapid test-and-learn culture by ensuring timely execution, analysis, iteration, and implementation of winning experiences to continuously optimize site performance.
  • Lead the strategy and execution of personalized site experiences tailored to varying customer intents, traffic sources, promotional offers and marketing campaigns.
  • Oversee the online product recommendation engine including post-purchase offers in collaboration with Site Merchandising, driving personalized product discovery experiences while supporting broader merchandising and business initiatives.
  • Monitor, analyze, and communicate the performance of CRO initiatives and experimentation programs, delivering actionable insights and recommendations to stakeholders across the organization.
  • Develop and present weekly and monthly reporting on A/B testing performance, conversion trends, customer behavior insights, and cross-device/channel performance.
  • Influence customer journey optimization across all touchpoints by educating cross-functional teams on experimentation best practices, key learnings, and optimization opportunities.
  • Partner with Analytics and Development teams to troubleshoot and validate analytics events, tagging, tracking implementation, and data integrity
QUALIFICATIONS, SKILLS, & EXPERIENCE
  • Bachelor’s degree or equivalent professional experience
  • 3+ years of experience in CRO, e-Commerce, digital marketing, or a related field; working knowledge of HTML, CSS, JavaScript, and SQL a plus
  • Proven experience developing, prioritizing, and managing a pipeline of A/B testing and optimization opportunities based on business impact and ROI
  • Hands-on experience with A/B testing and personalization platforms such as Dynamic Yield, Kameleoon, or similar tools
  • Experience optimizing site experiences across varying traffic sources, campaign intents, and customer journeys
  • Familiarity with checkout optimization, post-purchase offer strategies, and upsell/cross-sell programs; experience with Aftersell or similar post-purchase platforms strongly preferred
  • Strong understanding of UX and conversion best practices, with the ability to translate customer insights into actionable optimization strategies
  • Analytical mindset with experience leveraging performance data and customer behavior insights to drive testing recommendations and continuous improvement
  • Proven ability to collaborate cross-functionally with Analytics, Creative, Marketing, Merchandising, and Development teams
  • Excellent communication, stakeholder management, and project management skills with a track record of driving initiatives from strategy through execution
  • Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
  • Ability to be on-site in our HQ Office 3 days per week
Pay Range: $130,000 - $140,000 annually
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