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Conversion Rate Optimization Manager Jobs in Florida

PostcardMania

Paid Search & SEO Manager

Clearwater, FL

$90K - $120K/yr

Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...

PostcardMania

Paid Search & SEO Manager

Clearwater, FL

$90K - $120K/yr

Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...

PostcardMania

Paid Search & SEO Manager

Clearwater, FL

$90K - $120K/yr

Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...

TalkingParents

Lead Web Designer

Fort Walton Beach, FL · On-site

Proven success in conversion rate optimization with measurable results from A/B testing initiatives ... Ability to multi-task, prioritize, and manage multiple projects efficiently * Proven ability to ...

TalkingParents

Lead Web Designer

Fort Walton Beach, FL · On-site

Proven success in conversion rate optimization with measurable results from A/B testing initiatives ... Ability to multi-task, prioritize, and manage multiple projects efficiently * Proven ability to ...

Talking Parents

Lead Web Designer

Fort Walton Beach, FL · On-site

$70K - $80K/yr

Proven success in conversion rate optimization with measurable results from A/B testing initiatives ... Ability to multi-task, prioritize, and manage multiple projects efficiently * Proven ability to ...

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Conversion Rate Optimization Manager information

See Florida salary details

$32.9K

$79.8K

$129.3K

How much do conversion rate optimization manager jobs pay per year?

As of Jul 25, 2026, the average yearly pay for conversion rate optimization manager in Florida is $79,830.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,800.00 and $108,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Florida? The most popular types of Conversion Rate Optimization jobs in Florida are:
What cities in Florida are hiring for Conversion Rate Optimization Manager jobs? Cities in Florida with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Florida as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $79,830 per year, or $38.4 per hour.
Conversion Rate Optimization (CRO) Specialist

Conversion Rate Optimization (CRO) Specialist

Miami Dolphins and Hard Rock Stadium

Miami Gardens, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

Conversion Rate Optimization (CRO) Specialist
Department: Marketing
Direct Supervisor: Director, Digital Product
Status: Full-time
Summary:
The Conversion Rate Optimization (CRO) Specialist will play a critical role in the experimentation and optimization program across our digital properties - including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open. This role turns user behavior into measurable revenue and engagement gains, auditing UI/UX, identifying friction in key conversion paths, designing and running A/B and multivariate tests, and translating results into clear recommendations.
Location:
  • This is a full-time position based on-site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities:
  • Maintain and execute the experimentation roadmap of test hypotheses across web and mobile app, balancing quick wins against higher-impact structural changes.
  • Design and execute A/B and multivariate tests end to end - hypothesis, success metrics, audience targeting, QA, launch, and statistical analysis - across ticketing, e-commerce, lead-gen, and content surfaces.
  • Conduct UI/UX and heuristic reviews of websites and the mobile app, identifying usability friction and conversion blockers, and grounding findings in analytics, session recordings, and heatmaps.
  • Analyze user behavior through funnel analysis, segmentation, heatmapping, and session replay to surface where and why users drop off.
  • Translate data into recommendations. Produce clear, prioritized, business-focused write-ups and presentations that connect findings to revenue, engagement, and the customer experience.
  • Partner cross-functionally with UX/UI, web content, brand, sales, and engineering to scope, ship, and measure changes.
  • Build personalization and targeting strategies to tailor experiences by audience (e.g., new vs. returning fans, single-game vs. season-ticket holders, hospitality prospects).
  • Define and report on CRO KPIs - conversion rate, AOV, funnel completion, bounce/exit, revenue per visitor - and maintain dashboards that keep stakeholders aligned on impact.
  • Champion a culture of testing, documenting learnings (wins and losses) so insights compound over time rather than getting re-learned.
  • Stay current on CRO, UX, accessibility, and experimentation best practices, and bring new tools and methods to the team

Qualifications:
  • 3+ years in conversion rate optimization, UX/product analytics, and web growth
  • Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
  • Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
  • Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
  • Ability to evaluate UI/UX critically and articulate the "why" behind recommendations
  • Excellent communication and storytelling skills
  • Comfort working across both desktop web and native mobile app environments
  • Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
  • Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
  • Basic knowledge of HTML/CSS
  • Experience with personalization and audience-targeting tools
  • Familiarity with accessibility standards and how they intersect with UX
  • Experience with Agile methodologies and project management tools like Wrike or Jira

Featured Benefits:
  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

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