Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director, Digital Product Status: Full-time Summary: The Conversion Rate Optimization (CRO) Specialist will play ...
Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director, Digital Product Status: Full-time Summary: The Conversion Rate Optimization (CRO) Specialist will play ...
Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director, Digital Product Status: Full-time Summary: The Conversion Rate Optimization (CRO) Specialist will play ...
Conversion Rate Optimization (CRO) Specialist Department: Marketing Direct Supervisor: Director, Digital Product Status: Full-time Summary: The Conversion Rate Optimization (CRO) Specialist will play ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
This role blends SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rate, and revenue impact across all site experiences. The ...
This role blends SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rate, and revenue impact across all site experiences. The ...
We are looking for a designer who specializes in conversion rate optimization (CRO) and understands how to influence customer behavior through UX, experimentation, analytics, and usability ...
Quick apply
We are looking for a designer who specializes in conversion rate optimization (CRO) and understands how to influence customer behavior through UX, experimentation, analytics, and usability ...
WordPress Landing Page Manager
Miami, FL · On-site
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
WordPress Landing Page Manager
Miami, FL · On-site
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
WordPress Landing Page Manager
Miami, FL · On-site
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
WordPress Landing Page Manager
Miami, FL · On-site
We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...
Paid Search & SEO Manager
$90K - $120K/yr
Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...
Paid Search & SEO Manager
$90K - $120K/yr
Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...
Paid Search & SEO Manager
$90K - $120K/yr
Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...
Paid Search & SEO Manager
$90K - $120K/yr
Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...
Be Seen First
Senior Web Designer
Clearwater, FL · On-site
$60K - $70K/yr
Apply user experience (UX) and conversion rate optimization (CRO) best practices to improve website performance. * Design websites that support paid media campaigns, social media marketing ...
Quick apply
Be Seen First
Senior Web Designer
Clearwater, FL · On-site
$60K - $70K/yr
Apply user experience (UX) and conversion rate optimization (CRO) best practices to improve website performance. * Design websites that support paid media campaigns, social media marketing ...
Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...
New
Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...
New
Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...
New
Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...
New
ECommerce Web Analytics Analyst
Miami, FL · On-site
Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...
New
ECommerce Web Analytics Analyst
Miami, FL · On-site
Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...
New
Key Responsibilities Conversion Rate Optimization * Audit and optimize conversion points across websites and landing pages * Run A/B tests and implement data-driven improvements to maximize ...
Quick apply
Key Responsibilities Conversion Rate Optimization * Audit and optimize conversion points across websites and landing pages * Run A/B tests and implement data-driven improvements to maximize ...
This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO). Duties include but are not limited to:
This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO). Duties include but are not limited to:
This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO). Duties include but are not limited to:
This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO). Duties include but are not limited to:
Lead Web Designer
Fort Walton Beach, FL · On-site
$70K - $80K/yr
Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...
Lead Web Designer
Fort Walton Beach, FL · On-site
$70K - $80K/yr
Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...
Lead Web Designer
Fort Walton Beach, FL · On-site
Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...
Quick apply
Lead Web Designer
Fort Walton Beach, FL · On-site
Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...
Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...
Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...
Overnight Conversion Rate Optimization information
What is the difference between Overnight Conversion Rate Optimization vs Conversion Analyst?
| Aspect | Overnight Conversion Rate Optimization | Conversion Analyst |
|---|---|---|
| Primary Focus | Optimizing website conversions quickly, often through A/B testing and user experience tweaks | Analyzing conversion data, identifying trends, and providing insights for long-term improvements |
| Work Environment | Fast-paced, project-based, often within digital marketing teams | Data-driven, research-oriented, within marketing or analytics departments |
| Required Skills | UX/UI knowledge, A/B testing, quick decision-making | Data analysis, reporting, statistical skills |
While Overnight Conversion Rate Optimization focuses on rapid, tactical improvements to boost conversions in a short timeframe, Conversion Analysts concentrate on analyzing data to inform strategic, long-term conversion strategies. Both roles are essential in digital marketing but differ in approach and scope.

Conversion Rate Optimization (CRO) Specialist
Miami Gardens, FL • On-site
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 22 days ago
Job description
Department: Marketing
Direct Supervisor: Director, Digital Product
Status: Full-time
Summary:
The Conversion Rate Optimization (CRO) Specialist will play a critical role in the experimentation and optimization program across our digital properties - including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open. This role turns user behavior into measurable revenue and engagement gains, auditing UI/UX, identifying friction in key conversion paths, designing and running A/B and multivariate tests, and translating results into clear recommendations.
Location:
- This is a full-time position based on-site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities:
- Maintain and execute the experimentation roadmap of test hypotheses across web and mobile app, balancing quick wins against higher-impact structural changes.
- Design and execute A/B and multivariate tests end to end - hypothesis, success metrics, audience targeting, QA, launch, and statistical analysis - across ticketing, e-commerce, lead-gen, and content surfaces.
- Conduct UI/UX and heuristic reviews of websites and the mobile app, identifying usability friction and conversion blockers, and grounding findings in analytics, session recordings, and heatmaps.
- Analyze user behavior through funnel analysis, segmentation, heatmapping, and session replay to surface where and why users drop off.
- Translate data into recommendations. Produce clear, prioritized, business-focused write-ups and presentations that connect findings to revenue, engagement, and the customer experience.
- Partner cross-functionally with UX/UI, web content, brand, sales, and engineering to scope, ship, and measure changes.
- Build personalization and targeting strategies to tailor experiences by audience (e.g., new vs. returning fans, single-game vs. season-ticket holders, hospitality prospects).
- Define and report on CRO KPIs - conversion rate, AOV, funnel completion, bounce/exit, revenue per visitor - and maintain dashboards that keep stakeholders aligned on impact.
- Champion a culture of testing, documenting learnings (wins and losses) so insights compound over time rather than getting re-learned.
- Stay current on CRO, UX, accessibility, and experimentation best practices, and bring new tools and methods to the team
Qualifications:
- 3+ years in conversion rate optimization, UX/product analytics, and web growth
- Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
- Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
- Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
- Ability to evaluate UI/UX critically and articulate the "why" behind recommendations
- Excellent communication and storytelling skills
- Comfort working across both desktop web and native mobile app environments
- Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
- Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
- Basic knowledge of HTML/CSS
- Experience with personalization and audience-targeting tools
- Familiarity with accessibility standards and how they intersect with UX
- Experience with Agile methodologies and project management tools like Wrike or Jira
Featured Benefits:
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, paid time off (PTO), and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.