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Conversion Rate Optimization Manager Jobs (NOW HIRING)

Checkr

Web Optimization Manager

Denver, CO · On-site

Drive website experimentation that improves conversion rates and measurably contributes to business growth. * Use data to drive growth. Identify revenue-driving content (customer stories, pricing ...

PandaDoc

Web Optimization & Personalization Manager

... Manager to grow conversion across every pandadoc.com buyer journey, for the people who visit our ... You will own conversion rate optimization and the web experimentation program for our self-serve ...

Prosum Inc.

CRO & Digital Experience Manager

Irvine, CA · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

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How much do conversion rate optimization manager jobs pay per year?

As of Jul 5, 2026, the average yearly pay for conversion rate optimization manager in the United States is $106,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $144,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What cities are hiring for Conversion Rate Optimization Manager jobs? Cities with the most Conversion Rate Optimization Manager job openings:
What are the most commonly searched types of Conversion Rate Optimization jobs? The most popular types of Conversion Rate Optimization jobs are:
What states have the most Conversion Rate Optimization Manager jobs? States with the most job openings for Conversion Rate Optimization Manager jobs include:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in the United States as of June 2026, with employment types broken down into 97% Full Time, 1% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $106,825 per year, or $51.4 per hour.
Director of Conversion Rate Optimization (CRO)

Director of Conversion Rate Optimization (CRO)

Truly Free

Traverse City, MI • Remote

Other

Medical, Dental, Vision, PTO

Posted 7 days ago

Job description

Salary: $120,000 - 150,000

Director of Conversion Rate Optimization (CRO)
Department:Marketing
Company:Truly Free, Inc.
Location:Remote
Compensation:$120,000$150,000 base + performance incentives
Reports to:VP of Marketing / CMO


Company Overview

Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what clean meansscientifically, environmentally, and experientially. Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.

We believeconversion is a human experience problem, not just a traffic problem. Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful. That philosophy sits at the center of this role.


Position Summary

We are seeking aworld-class Director of Conversion Rate Optimizationto own and evolve the end-to-end digital experience acrossTrulyFreeHome.comand our subscription ecosystem.

This role sits at the intersection ofdirect-response design, UX strategy, behavioral psychology, and data-driven experimentation. You will lead conversion strategy across acquisition, onboarding, subscription management, and retentiondriving measurable lifts in conversion rate, AOV, LTV, and churn reduction.
You are not just designing interfacesyou are designingdecisions.

This role will also lead thewebsite rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance.


What Youll Own:

Conversion Strategy & Optimization

  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Applydirect response design principlesto drive conversion, reduce friction, and increase lifetime value
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Translate behavioral insights and data into conversion-driven design decisions

UX/UI Vision & Leadership

  • Own the UX/UI vision and roadmap across:
    • Ecommerce website
    • Landing pages and funnels
    • Customer portal and subscription management
    • Mobile experiences
  • Ensure every experience balances brand trust, speed, clarity, and persuasion

Website Rebrand & Experience Redesign

  • Lead a comprehensive website rebrand and UX overhaul
  • Ensure brand consistency, accessibility, and usability best practices
  • Modernize design while protecting conversion performance during transition

Design Systems & Scalability

  • Build and maintain a scalable, performance-oriented design system
  • Enable rapid experimentation without breaking consistency
  • Partner with engineering to ensure clean handoff and implementation

Research, Testing & Validation

  • Conduct and oversee:
    • User research (qualitative & quantitative)
    • Usability testing
    • A/B and multivariate testing
  • Use insightsnot opinionsto drive decisions

Cross-Functional Collaboration

  • Partner closely with:
    • Marketing (growth, lifecycle, paid media)
    • Engineering & product
    • Brand and content teams
  • Align UX decisions with core business KPIs

Team Leadership & Mentorship

  • Hire, manage, and mentor UX/UI designers
  • Build a culture of experimentation, accountability, and user advocacy


Required Qualifications

  • 5+ yearsin UX/UI, CRO, product design, or human experience design
  • Proven success inhigh-conversion DTC ecommerce and subscription businesses
  • Deep expertise indirect response design
  • Demonstrated impact on KPIs such as:
    • Conversion rate
    • Bounce rate
    • Retention and churn
    • LTV and AOV
  • Experience leading major website redesigns or rebrands
  • Strong command of design systems, responsive design, and accessibility
  • Advanced proficiency inFigma(Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Exceptional communication and leadership skills


Portfolio Requirement (Non-Negotiable)
Candidatesmust submit a portfoliodemonstrating:

  • Clear calls-to-action
  • Conversion-focused design decisions
  • Subscription and retention optimization
  • Rebranding or major UX transformations
  • Measurable outcomes (before/after metrics preferred)

We are looking forproof of performance, not just aesthetics.


Preferred Experience

  • Health & wellness or regulated consumer brands
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams
  • Familiarity with behavioral psychology, persuasion, and decision design

What We Offer

  • A mission-driven company improving human and environmental health
  • Competitive compensation with performance upside
  • Health, dental, and vision insurance
  • Flexible PTO and fully remote work
  • Executive-level ownership and real impact
  • The opportunity to define the digital experience of a category-leading DTC brand