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Conversion Rate Optimization Manager Jobs in Massachusetts

GetFastr

Principal Digital Optimization Strategist

Boston, MA · On-site

$89K - $102K/yr

... conversion rate optimization (CRO). Reporting into the Chief Customer Officer, this role sits at ... the intersection of customer advisory, digital optimization, and product marketing. You will split ...

MIT Human Resources

Enrollment Advisor

Cambridge, MA

... conversion rate optimization efforts; help define and document processes related to enrollment support and inside sales workflows; and execute day-to-day operational plans in person in alignment with ...

Appian Corporation

SEO Manager

Boston, MA · On-site

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional ... Support backlink acquisition, brand citation quality, and referral conversion opportunities across ...

Appian Corporation

SEO Manager

Boston, MA · On-site +1

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional ... Support backlink acquisition, brand citation quality, and referral conversion opportunities across ...

Apply Early

Weekday AI

Product Marketing Expert

Needham, MA · On-site

$167K/yr

... conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution. * Experience working with CRM platforms, marketing ...

Weekday AI

Product Marketing Expert

Needham, MA · On-site

$167K/yr

... conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution. * Experience working with CRM platforms, marketing ...

Weekday AI

Product Marketing Expert

Boston, MA · On-site

$167K/yr

... conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution. * Experience working with CRM platforms, marketing ...

EnthuZiastic

Growth Hacker - Remote

Babson Park, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Springfield, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Worcester, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Lowell, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Weekday AI

Product Marketing Specialist

Needham, MA · On-site

... conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution. * Experience working with CRM platforms, marketing ...

EnthuZiastic

Growth Hacker - Remote

Brockton, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Cambridge, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Weekday AI

Product Marketing Specialist

Boston, MA · On-site

... conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution. * Experience working with CRM platforms, marketing ...

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All JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Massachusetts

Conversion Rate Optimization Manager information

See Massachusetts salary details

$48.1K

$116.7K

$188.9K

How much do conversion rate optimization manager jobs pay per year?

As of Jul 1, 2026, the average yearly pay for conversion rate optimization manager in Massachusetts is $116,666.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,100.00 and $157,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Massachusetts? The most popular types of Conversion Rate Optimization jobs in Massachusetts are:
What cities in Massachusetts are hiring for Conversion Rate Optimization Manager jobs? Cities in Massachusetts with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Massachusetts as of June 2026, with employment types broken down into 94% Full Time, 4% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $116,666 per year, or $56.1 per hour.

Search & AI Optimization Associate

Careers at KKR

Boston, MA

Other

Posted 17 days ago

Key responsibilities

  • Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.

  • Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.

  • Own paid search programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.

Job description

We are seeking a performance and growth marketing Associate with deep expertise in search, content strategy, and conversion optimization to drive scalable digital growth. This role will lead acquisition across paid and organic search, while advancing KKR's visibility in emerging AI-driven discovery environments.

The role will partner closely with Marketing, Content, Web Product, and Analytics teams to develop and execute strategies across SEO, paid search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will be responsible for optimizing the full digital funnel from search visibility through conversion while leveraging data, experimentation, and modern AI-enabled capabilities.

We are looking for a strategic and hands on expert with strong analytical rigor, a deep understanding of search ecosystems, and a forward-looking perspective on how AI is transforming digital discovery and engagement.

RESPONSIBILITIES

  • Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.
  • Own paid search (SEM/PPC) programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.
  • Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.
  • Advance Answer Engine Optimization (AEO) efforts to improve visibility in featured snippets, knowledge panels, and zero-click search experiences.
  • Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot).
  • Partner with content and editorial teams to develop and optimize high-quality, authoritative content aligned to search intent and AI retrieval.
  • Drive content optimization initiatives to improve discoverability, engagement, and performance across digital channels.
  • Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys.
  • Collaborate with UX/UI and product teams to enhance digital experiences and improve conversion performance.
  • Define KPIs and performance benchmarks across acquisition channels and optimization initiatives.
  • Stay current on industry trends across search, AI, and digital marketing, and evaluate new opportunities for growth.
  • Partner with external agencies and vendors to support execution and extend capabilities.

QUALIFICATIONS

  • Bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of experience in digital acquisition, performance marketing, or growth marketing.
  • Deep expertise in paid search platforms (Google Ads, Microsoft Ads) and performance optimization.
  • Strong understanding of SEO, technical SEO, and content-driven organic growth strategies.
  • Experience with conversion rate optimization, experimentation, and landing page optimization.
  • Familiarity with AEO and emerging GEO/AI-driven search optimization approaches.
  • Proficiency in Adobe Analytics, Google Search Console, SEMrush (or similar tools), and attribution platforms.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience managing budgets and optimizing ROI across channels.
  • Ability to operate both strategically and tactically in a fast-paced environment.
  • Strong collaboration and stakeholder management skills.

Preferred Qualifications 

  • MBA or advanced degree in Marketing, Business, or a related field.
  • Experience with AI-powered search platforms and LLM optimization strategies.
  • Background in financial services, asset management, or B2B marketing.
  • Experience working in regulated environments with compliance requirements.
  • Certifications in Google Ads or related platforms.

Apply