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Conversion Rate Optimization Manager Jobs in Massachusetts

GetFastr

Principal Digital Optimization Strategist

Boston, MA · On-site

$89K - $102K/yr

... conversion rate optimization (CRO). Reporting into the Chief Customer Officer, this role sits at ... the intersection of customer advisory, digital optimization, and product marketing. You will split ...

Imprivata

Sr. Manager, Digital Experience

Waltham, MA · On-site

$213K - $225K/yr

Strong knowledge of SEO, Generative Engine Optimization (GEO), conversion rate optimization ... Experience managing external agencies, vendors, and cross-functional initiatives. * Strong ...

Recorded Future

Manager of Web Experience

Boston, MA

As our Manager of Web Experience , you will approach the website with the exact mindset of a ... conversion rate optimization, or digital marketing operations in a high-growth B2B SaaS environment ...

Recorded Future

Manager of Web Experience

Boston, MA · On-site

As our Manager of Web Experience , you will approach the website with the exact mindset of a ... conversion rate optimization, or digital marketing operations in a high-growth B2B SaaS environment ...

Imprivata

Sr. Manager, Digital Experience

Waltham, MA · On-site

$213K - $225K/yr

Strong knowledge of SEO, Generative Engine Optimization (GEO), conversion rate optimization ... Experience managing external agencies, vendors, and cross-functional initiatives. * Strong ...

Socket.dev

Growth Marketing Manager

Boston, MA · On-site

$120 - $170/hr

Manage spend against pipeline and efficiency targets, and make the allocation calls ... Own web conversion rate optimization across landing pages and on-site experience * Drive ...

Roku

Senior Device Sales Marketing Manager

Boston, MA · On-site

$255K - $330K/yr

Experience managing direct-to-consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC * Familiarity ...

MCPHS University

Digital Marketing Analyst

Boston, MA · On-site

Campaign Management & Reporting * Autonomously drive the day-to-day strategy, execution ... Experience with Conversion Rate Optimization (CRO), landing page testing, and website optimization ...

Essor

Retail Marketing & Media Manager

Boston, MA · On-site

$61K - $78K/yr

Conversion Rate Optimization (CRO) & Funnel Ownership: Audit and optimize post-click experiences ... End-to-End Management: Oversee campaign briefs, timelines, approvals, asset delivery, and overall ...

Waters Corporation

Sr Digital & Marketing Analyst

Milford, MA · On-site

$112K - $138K/yr

... and conversion rate optimization. * Experience with statistical modeling, predictive analytics ... managing routine infections, and combating antibiotic resistance. Through a shared culture of ...

Framework Ventures

Growth Marketing Manager

Boston, MA · On-site

$90 - $150/hr

Strong understanding of SEO best practices and conversion rate optimization (CRO) * Hands‑on experience managing website content * Ability to work cross‑functionally, manage multiple projects ...

Waters Corporation

Sr Digital & Marketing Analyst

Milford, MA · On-site

$112K - $138K/yr

... and conversion rate optimization. * Experience with statistical modeling, predictive analytics ... managing routine infections, and combating antibiotic resistance. Through a shared culture of ...

Tines

Senior Performance Marketing Manager

Boston, MA · On-site +1

Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization. * Experience managing ...

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Conversion Rate Optimization Manager information

See Massachusetts salary details

$48.1K

$116.7K

$188.9K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for conversion rate optimization manager in Massachusetts is $116,666.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,100.00 and $157,800.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are the most commonly searched types of Conversion Rate Optimization jobs in Massachusetts?

The most popular types of Conversion Rate Optimization jobs in Massachusetts are:

What are popular job titles related to Conversion Rate Optimization Manager jobs in Massachusetts?

For Conversion Rate Optimization Manager jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization Manager jobs in Massachusetts look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Massachusetts are:

What cities in Massachusetts are hiring for Conversion Rate Optimization Manager jobs?

Cities in Massachusetts with the most Conversion Rate Optimization Manager job openings:

Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Massachusetts as of August 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $116,666 per year, or $56.1 per hour.

Sr. Manager, B2B Conversion Rate Optimization (CRO)

Horizontal Talent

Boston, MA • Remote

$160K - $200K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 15 days ago

Job description

Bring your CRO expertise to a high-impact digital marketing team focused on improving web and eCommerce experiences across a large, complex B2B environment. This role combines hands-on experimentation, analytics, and cross-functional collaboration to help shape the testing strategy, optimize conversion, and drive measurable growth.

Responsibilities
  • Lead the day-to-day execution of A/B, split, and multivariate tests within Optimizely.
  • Build and launch brand-compliant web and page variations in Optimizely CMS.
  • Develop and manage personalization campaigns for targeted audience segments.
  • Use generative AI tools to speed up testing ideas, variation copy, and workflow efficiency.
  • Monitor live experiments and validate tracking in Google Analytics 4.
  • Review session recordings, heatmaps, and user feedback to identify friction points and testing opportunities.
  • Document experiment outcomes and provide clear, data-backed recommendations for next steps.
  • Optimize key conversion points across the buyer journey, including forms, pricing pages, checkout, trial nurture, and abandoned cart experiences.
  • Partner with UX, design, and engineering teams to implement experiments and troubleshoot complex builds.
  • Perform thorough QA across devices and browsers before tests go live.
Skills
  • 6+ years of experience in digital marketing, web optimization, or eCommerce with a strong focus on hands-on CRO execution.
  • Deep, practical experience with the Optimizely suite, including Optimizely Web Experimentation and Optimizely CMS.
  • Strong front-end development skills with HTML, CSS, JavaScript, and/or jQuery.
  • Advanced proficiency with Google Analytics 4 and user behavior tools.
  • Experience working within enterprise B2B environments and complex marketing/sales funnels.
  • Proven ability to improve conversion metrics and contribute to revenue or pipeline growth through experimentation.
  • Excellent QA, problem-solving, and attention-to-detail skills.
  • Comfort collaborating across marketing, UX, design, and engineering teams.
  • Hands-on experience using CRM and marketing automation tools such as Salesforce, Marketo, or HubSpot.
  • A collaborative, organized approach with strong communication and prioritization skills.
Preferred Skills
  • Experience with B2B eCommerce optimization and Adobe Commerce.
  • Background in checkout optimization, abandoned cart recovery, or trial-to-paid conversion.
  • Experience supporting product-led growth or digital purchasing journeys.
  • Familiarity with large websites, multiple product lines, and complex stakeholder environments.
  • Exposure to lifecycle marketing and full-funnel conversion tracking.
  • Experience leading or contributing to growth-focused experimentation strategy.
  • Interest in using AI to improve testing speed, ideation, and analysis.

Horizontal Talent is committed to fostering a workplace where everyone feels welcomed, respected, and empowered to contribute. We value diversity, equity, and inclusion as core principles and encourage candidates from all backgrounds to apply.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.


Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $160,000 - $200,000 per year based on qualifications and experience.

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