Conversion Rate Optimization Manager Jobs in Massachusetts

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further - Haemonetics is your employer of choice.

About the Role

As a Growth Marketing Manager, you will be at the centre of our demand generation efforts, driving scalable growth across business units. Acting as the engine of topoffunnel performance, you will shape how we generate pipeline, improve conversion, and measure marketing impact.

You will work in close collaboration with marketing and sales teams to translate business priorities into structured, effective campaigns, while building the processes and tools that enable consistent and measurable marketing execution.

What You Will Do

In this role, you will design and lead integrated demand generation programmes that create awareness, engage target audiences, and deliver qualified pipeline. You will connect strategy with execution by developing multi-channel campaigns and ensuring they are built on clear frameworks and measurable outcomes.

You will take ownership of how campaigns are planned, executed, and optimised, introducing scalable processes and improving efficiency through automation. Events and tradeshows will also be part of your scope, used as strategic levers to drive engagement and business growth.

A key part of your role will be to manage the end-to-end lead lifecycle, from capture through nurturing and conversion, continuously improving funnel performance using data and insights.

You will also oversee marketing technologies and data, ensuring strong integration between platforms such as HubSpot and Salesforce, and enabling clear reporting and performance tracking.

What You Bring

You bring a solid background in demand generation, growth marketing, or marketing operations, with the ability to combine strategy and execution in a fast-paced environment.

• 8-10 years of experience in demand generation, growth marketing, or marketing operations, ideally in a B2B environment
• 3-5 years of hands-on experience with marketing automation platforms (such as HubSpot) and CRM systems (e.g. Salesforce)
• 3-5 years of experience managing website strategy as a growth channel, including SEO/GEO, conversion rate optimization (CRO), user experience, and content-led demand generation
• Proven ability to design and optimise multi-channel campaigns that drive pipeline and conversion
• Experience managing the full lead lifecycle, including segmentation, scoring, and nurture programmes
• Strong analytical mindset, with the ability to translate data into actionable insights

Travel Expectations: Regular ~25%; Including weekends as needed

Beyond your technical expertise, you are a collaborative and results-driven professional. You are comfortable working cross-functionally, influencing stakeholders, and navigating a global environment with multiple priorities.

EEO Policy Statement

Pay Transparency:

The base pay actually offered to the successful candidate will take into account, without limitation, the candidate's location, education, job-knowledge, skills, and experience in prior relevant roles. Incentives may also be provided as part of Haemonetics' employee compensation. For sales roles, employees will be eligible for sales incentive (i.e., commission) under the applicable plan terms. For non-sales roles, employees will be eligible for a discretionary annual bonus, the target amount of which varies based on the applicable role, to be governed by the applicable plan terms. Employees may also be eligible to participate in the Company's long-term incentive plan, with eligibility and target amount dependent on the role.

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, "flexible time off" for salaried employees and, for hourly employees, accrual of three to five weeks' vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.

Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting. If you believe you may be entitled to such information by law, you may contact 1-781-348-7777, Monday through Friday, 7:30 a.m. - 5 p.m. ET or email AskHR@Haemonetics.com.

The base salary range for this role is: