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Conversion Rate Optimization Manager Jobs in Massachusetts

Staples, Inc.

Program Mgr Paid Search

Framingham, MA · On-site +1

... optimization of paid search campaigns that drive measurable growth. You will partner closely with ... and conversion rate. Key Responsibilities include: - Own end-to-end execution of Paid Search ...

Staples, Inc.

Program Mgr Paid Search

Framingham, MA · On-site

... optimization of paid search campaigns that drive measurable growth. You will partner closely with ... and conversion rate. Key Responsibilities include: - Own end-to-end execution of Paid Search ...

Hasbro

Sr Manager Digital Visual Design

Boston, MA · On-site

$153K - $230K/yr

We're looking for a Sr. Manager, Visual Design to drive visual execution across the Hasbro and ... Familiarity with conversion rate optimization, A/B testing, and rapid iteration cycles * Experience ...

Hometap

Manage a $10-30M annual search budget with full accountability for CPL, conversion rate, and ... Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization ...

Samuels & Associates

Growth Marketing Manager

Boston, MA · On-site

$110K - $125K/yr

Conversion Optimization & Marketing Analytics * Optimize the leasing funnel from click → lead → ... conversion rates. Marketing Technology & AI Enablement * Evaluate and implement marketing ...

Bevi

Growth Content Marketing Manager

Boston, MA

... a conversion surface. Your Day to Day 1. SEO/AEO/GEO Strategy and Execution * Own Bevi's SEO and ... conversion rate for each. * Act as the hands-on lead for emerging owned and earned channels ...

Formlabs

Senior Growth Marketing Analyst

Boston, MA

$111K - $137K/yr

Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce ... Experience with CRO (Conversion rate optimization) in B2B setting Why Join Us? * Be part of an ...

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All JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in Massachusetts

Conversion Rate Optimization Manager information

See Massachusetts salary details

$48.1K

$116.7K

$188.9K

How much do conversion rate optimization manager jobs pay per year?

As of Jul 1, 2026, the average yearly pay for conversion rate optimization manager in Massachusetts is $116,666.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,100.00 and $157,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Massachusetts? The most popular types of Conversion Rate Optimization jobs in Massachusetts are:
What cities in Massachusetts are hiring for Conversion Rate Optimization Manager jobs? Cities in Massachusetts with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Massachusetts as of June 2026, with employment types broken down into 94% Full Time, 4% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $116,666 per year, or $56.1 per hour.
Director Performance Marketing

Director Performance Marketing

BJ's Wholesale Club Holdings, Inc.

Marlborough, MA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago

Key responsibilities

  • Execute and optimize digital performance marketing strategy across SEO and paid digital media in support of revenue, margin, and acquisition goals.

  • Oversee end-to-end SEO strategy, including technical optimization, content strategy, site architecture, and link-building initiatives.

  • Manage paid search, display, social, and programmatic media execution, optimizing performance against defined ROI targets.

BJ's Wholesale Club rating

6.0

Company rating: 6.0 out of 10

Based on 750 frontline employees who took The Breakroom Quiz

297th of 351 rated retail wholesalers

Job description

A World-Class Team
BJ's Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.
We're a team built on purpose and opportunity. Join us and be part of something meaningful.
Why You'll Love Working at BJ's
At BJ's Wholesale Club, our team members are at the heart of everything we do. That's why we offer a comprehensive benefits package designed to support your health, well-being and future - both on and off the job. When you grow, we grow.
Here's just some of what you can look forward to:
  • Weekly Pay: Get paid every week so that you can manage your money on your terms.
  • Free BJ's Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
  • Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
  • Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
  • 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
  • Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ's common stock at a 15% discount.*

*Eligibility requirements vary by position.
We are seeking a high-impact Digital Performance Marketing Leader to lead Performance Media strategy across channels. This role will be responsible for supporting Customer Acquisition and Ecommerce growth objectives through effective execution and optimization of digital performance marketing initiatives.
The ideal candidate is a data-driven, growth-oriented leader with deep expertise in search engine optimization (SEO), paid search (SEM), programmatic media, social advertising, and emerging digital marketing technologies. Collaborate with product, analytics, engineering, merchandising, and agency partners to execute integrated performance marketing campaigns.
Key Responsibilities
Leadership
  • Execute the digital performance marketing strategy across SEO and paid digital media in support of established revenue, margin, and acquisition goals.
  • Lead the execution and ongoing optimization of digital performance marketing programs, ensuring alignment with broader marketing strategy.
  • Develop and maintain program roadmaps for organic and paid initiatives aligned to annual and mid-term marketing priorities.
  • Partner with internal stakeholders on integrated campaigns, ensuring alignment between marketing, analytics, media and creative.

SEO Strategy & Execution
  • Oversee end-to-end SEO strategy, including technical optimization, content strategy, site architecture, and link-building initiatives.
  • Partner with engineering and product teams to deliver SEO-friendly site enhancements and optimize crawlability, speed, and user experience.
  • Develop reporting frameworks to track keyword performance, traffic growth, and conversion impact.
  • Stay ahead of search engine algorithm updates and AI-driven search trends to protect and grow organic visibility.

Paid Digital Media Strategy
  • Manage paid search, display, social, and programmatic media execution, optimizing performance against defined ROI targets.
  • Manage media planning, buying, testing, and optimization across Google, Meta, and other platforms.
  • Build full-funnel campaigns that balance brand-building and performance marketing goals.
  • Partner with analytics to monitor performance metrics such as ROAS and CAC and identify optimization opportunities.

Team Leadership & Vendor Management (10%)
  • Lead, mentor, and develop a high-performing SEO and digital media team ensuring team efforts align with established strategies and organizational priorities
  • Manage relationships with agencies, technology partners, and platform reps to maximize value and performance.
  • Ensure seamless collaboration across content, analytics, product, and merchandising teams.

Qualifications
Required
  • 15+ years of experience in digital marketing, with at least 5+ years in a leadership role overseeing SEO and paid media.
  • Proven track record of scaling performance marketing programs and achieving aggressive growth targets.
  • Strong understanding of technical SEO, paid media platforms, and analytics tools (e.g., Google Ads, Meta Ads Manager, DV360, Google Analytics etc.).
  • Expertise in A/B testing, attribution modeling, and conversion rate optimization.
  • Highly analytical mindset with the ability to translate data into actionable insights.
  • Excellent leadership, collaboration, and stakeholder management skills.

Preferred
  • Experience in retail, e-commerce, or subscription-driven businesses.
  • Curiosity to learn AI-driven personalization and generative search trends.
  • Strong cross-functional experience working with engineering, analytics, and product teams.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.
In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ's Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $149,000.00 - $214,750.00
We recognize the growing role of AI tools, including ChatGPT, and value familiarity with them. That said, we want to hear from your authentic self. Your application should reflect your own skills, experiences, and insights rather than AI-generated responses.

What BJ's Wholesale Club employees say

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