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Competitive Intelligence Analyst Jobs (NOW HIRING)

Role and Responsibilities As a member of our Corporate Competitive Intelligence team, the Global Market Intelligence Analyst will be responsible for providing critical competitive sales assets for ...

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How much do competitive intelligence analyst jobs pay per year?

As of Sep 5, 2026, the average yearly pay for competitive intelligence analyst in the United States is $100,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,500.00 per year, depending on experience, location, and employer.

What is a competitive intelligence analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What is a competitive intelligence analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are the key skills and qualifications needed to thrive as a competitive intelligence analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

How does a competitive intelligence analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

Are competitive intelligence analysts in demand?

Competitive intelligence analysts are in demand across various industries as companies seek to gain strategic advantages through market research, competitor analysis, and data interpretation. The role often requires skills in data analysis tools, research methods, and industry knowledge, with employment prospects generally strong due to the importance of strategic decision-making in business growth.

How much do competitive intelligence analysts get paid?

Competitive intelligence analysts typically earn a median annual salary of around $70,000 to $90,000, depending on experience, education, and location. Entry-level roles may start lower, while experienced analysts with specialized skills or certifications can earn over $100,000 annually.

What cities are hiring for Competitive Intelligence Analyst jobs?

Cities with the most Competitive Intelligence Analyst job openings:

What are the most commonly searched types of Competitive Intelligence Analyst jobs?

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Who are the top companies hiring for Competitive Intelligence Analyst jobs?

The top employers for Competitive Intelligence Analyst jobs are:

What states have the most Competitive Intelligence Analyst jobs?

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What job categories do people searching Competitive Intelligence Analyst jobs look for?

The top searched job categories for Competitive Intelligence Analyst jobs are:

Infographic showing various Competitive Intelligence Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, and 4% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $100,058 per year, or $48.1 per hour.

Competitive Intelligence Analyst Lead - Life Company Annuity Business

USAA

Colorado Springs, CO • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago


USAA rating

8.2

Company rating: 8.2 out of 10

Based on 265 frontline employees who took The Breakroom Quiz

53rd of 174 rated banks


Job description

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

We are currently seeking a talented Competitive Intelligence Analyst Lead to serve as a key business partner in providing a view of the Annuity Business competitive landscape and industry trends. This role will research and analyze the competition and product mix, identifies and communicates trends, competitive forces, and penetration/segmentation strategies to make informed assumptions to determine probability of different scenarios. Then translate findings into recommendations that proactively drive operational, tactical, innovative and strategic business decisions to consult with management on competitive intelligence issues.

This role goes beyond traditional competitive intelligence and market reporting. As a trusted advisor to the Annuity leadership team, Competitive Intelligence Lead will bring an outside-in perspective to help USAA evaluate how competitors are evolving and where we can differentiate to create greater member value and accelerate business growth. The role will monitor and assess emerging product innovations, marketing and positioning strategies, technology investments, sales and service enhancements, distribution trends, and broader industry developments.

Success in this position requires the ability to synthesize diverse market signals into actionable business implications, challenge conventional thinking, and influence leadership decisions. Rather than simply reporting what happened in the marketplace, this role will proactively identify what matters most, anticipate where the industry is heading, and help shape the strategies that position USAA for long-term success in the annuity market.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based on the San Antonio, TX (Preferred); Phoenix, AZ; Colorado Springs, CO; Plano, TX; Charlotte, NC; or Tampa Campus. Relocation assistance NOT available for this position.


What you'll do:

  • Promotes and applies expert competitive intelligence analytical methodologies to address industry issues.

  • Proactively identifies issues of concern, proposes recommended solutions and participates in implementing.

  • Leads large scale, highly complex, competitive analysis projects that are without a clear or standard path and include data analysis, competitor research, market developments and predictive analytics

  • May collaborate with cross-functions teams to identify and define the underlying business issue.

  • Facilitates the development, design, analysis and execution of the project.

  • Applies an expert level of knowledge in competitive intelligence research, and continually collect and analyze relevant market and industry data, competitive and customer information to identify actionable intelligence

  • Interprets complex research data and findings into business strategies, advises senior management on issues and presents findings to various levels of leadership.

  • Mentors efforts of less experienced peers and team members and provides input on performance appraisals.

  • Researches and identifies industry best practices and trends to increase effectiveness and shares best practices with team.

  • Maintains and applies expert knowledge of the business, its products and processes, and expert knowledge of competitive intelligence research and analytic methodologies.

  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

  • Bachelor's degree OR 4 years of related education and/or experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 12 years of experience without bachelor's degree)

  • 8 years of experience in business development, market research and analysis/modeling, product management, business analysis and/or competitive intelligence.

  • Ability to think strategically and translate analytic findings into actionable competitive insights.

  • Experience with qualitative and quantitative research skills, including data analysis, data synthesis, SWOT analysis, and data driven recommendations.

  • Advanced skills in researching and analyzing market insights using databases and analytical processes for customer/marketing-related analytics.

  • Knowledge of risk management and compliance frameworks and experience with leveraging market intelligence data to provide insights on risk mitigation.

What sets you apart:

  • 8+ years of competitive intelligence, market intelligence, product strategy, consulting, or related experience within the life insurance and annuity industry.

  • Deep understanding of annuity products, product management, distribution channels, carrier economics, and market dynamics.

  • Demonstrated ability to influence senior executives through data-driven insights and strategic recommendations.

  • Experience translating competitive intelligence into business actions that improved growth, market position, member experience, or operational performance.

  • Strong understanding of competitor product development, pricing strategies, marketing approaches, sales models, and digital capabilities.

  • Proficiency using industry intelligence platforms such as Wink, Morningstar Annuity Intelligence, Beacon, LIMRA, Competiscan, and Annuity Rate Watch.

  • Ability to analyze competitor filings, earnings calls, product launches, regulatory developments, and industry trends to identify strategic implications.

  • Established network and relationships within the annuity and retirement income industry.

  • Exceptional storytelling, executive presentation, and PowerPoint communication skills, with the ability to distill complex insights into concise and compelling recommendations.

  • Proven ability to operate independently, lead ambiguous strategic initiatives, and influence decisions across multiple leadership levels.

  • US military experience through military service or as a military spouse/domestic partner.

Compensation range: The salary range for this position is: $114,080 - $218,030

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


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