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Competitive Intelligence Analyst Jobs in Houston, TX

About The Role The Business Intelligence Analyst is responsible for working with business leaders ... Competitive compensation and benefits package: * Medical, dental, vision coverage * Financial ...

Analyze and interpret market data to guide business strategies. * Structure analytical approaches and develop project strategies and intelligence gathering tactics to monitor competitor activities ...

You'll debrief and interrogate human intelligence sources, analyze and prepare intelligence reports ... Competitive base pay with potential for bonuses, including enlistment bonuses and re-enlistment ...

Analyze, interpret, and communicate market and competitive intelligence for key product lines. * Prepare and deliver monthly market intelligence reports with clear business recommendations. * Track ...

Preferred Certifications NA Knowledge & Skills Analytics Business Intelligence Business Strategies Competitive Intelligence Customer Insights Dashboard Data Analysis Data Visualization Economics ...

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Competitive Intelligence Analyst information

See Houston, TX salary details

$39.2K

$95.6K

$147.5K

How much do competitive intelligence analyst jobs pay per year?

As of Jul 26, 2026, the average yearly pay for competitive intelligence analyst in Houston, TX is $95,553.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,500.00 and $115,100.00 per year, depending on experience, location, and employer.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a Competitive Intelligence Analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a Competitive Intelligence Analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

What Is a Competitive Intelligence Analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are popular job titles related to Competitive Intelligence Analyst jobs in Houston, TX? For Competitive Intelligence Analyst jobs in Houston, TX, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Analyst jobs in Houston, TX look for? The top searched job categories for Competitive Intelligence Analyst jobs in Houston, TX are:
Infographic showing various Competitive Intelligence Analyst job openings in Houston, TX as of July 2026, with employment types broken down into 3% Locum Tenens, 84% Full Time, 8% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $95,553 per year, or $45.9 per hour.
Commercial Intelligence Analyst

Full-time

Medical, Retirement, PTO

Posted yesterday


Job description

We are seeking a detail-oriented Commercial Intelligence Analyst to translate sales, marketing, and digital performance data into actionable insights that drive revenue growth. This role serves as the analytical engine behind our commercial decision-making - measuring what's working, identifying where opportunity is being left on the table, and equipping leadership and the sales team with the intelligence they need to act with confidence.

  • Build and maintain dashboards and reports tracking sales performance, digital marketing KPIs, pipeline metrics, and customer segment trends
  • Analyze Google Ads and SEO campaign performance; identifying opportunities to improve spend efficiency, keyword targeting, and conversion rates
  • Mine RFQ data to identify win/loss patterns, pricing gaps, and segment-level trends that inform commercial strategy
  • Monitor website analytics and user behavior to surface actionable recommendations for improving inbound lead quality and conversion
  • Support pricing analysis; identifying anomalies, margin trends, and competitive positioning across customer segments
  • Conduct competitive intelligence research and translate findings into digestible summaries for leadership
  • Partner with sales and marketing to define measurement frameworks, attribution models, and performance benchmarks
  • Identify opportunities to automate reporting and analytical workflows using AI tools and scripting
  • Deliver regular performance reviews and ad hoc analysis to support commercial planning and decision-making

Requirements

  • Bachelor's degree in Engineering, Business, Statistics, Economics, or related field
  • Experience with AI tools for analysis, summarization, or workflow automation
  • 2-5 years of experience in a commercial analytics, digital marketing analytics, or sales operations role
  • Proficiency with Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Ahrefs)
  • Advanced Excel skills and experience using data visualization or BI tools to build charts, dashboards, or reports, with the ability to adapt to new tools
  • Familiarity with CRM and ERP data structures
  • Strong communicator able to translate complex data into clear, concise narratives for non-technical audiences
  • Eligible to work in the United States

Benefits

  • Health Insurance, Short- and Long-Term Disability Insurance
  • Paid Time Off
  • Paid Holidays
  • 401K plan with company matching