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CACI

Strategic Market Intelligence Analyst

Reston, VA · On-site

Strategic Market Intelligence Analyst Job Category: Business Development and Marketing Time Type ... Conduct comprehensive market research and analysis to identify new business and competitive ...

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Competitive Intelligence Analyst information

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$41K

$100.1K

$154.5K

How much do competitive intelligence analyst jobs pay per year?

As of Sep 5, 2026, the average yearly pay for competitive intelligence analyst in the United States is $100,058.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,500.00 per year, depending on experience, location, and employer.

What is a competitive intelligence analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What is a competitive intelligence analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are the key skills and qualifications needed to thrive as a competitive intelligence analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

How does a competitive intelligence analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

Are competitive intelligence analysts in demand?

Competitive intelligence analysts are in demand across various industries as companies seek to gain strategic advantages through market research, competitor analysis, and data interpretation. The role often requires skills in data analysis tools, research methods, and industry knowledge, with employment prospects generally strong due to the importance of strategic decision-making in business growth.

How much do competitive intelligence analysts get paid?

Competitive intelligence analysts typically earn a median annual salary of around $70,000 to $90,000, depending on experience, education, and location. Entry-level roles may start lower, while experienced analysts with specialized skills or certifications can earn over $100,000 annually.
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Competitive Intelligence Analyst jobs near you
Infographic showing various Competitive Intelligence Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, and 4% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $100,058 per year, or $48.1 per hour.

Competitive Intelligence Analyst

Shook, Hardy and Bacon

Kansas City, MO • Hybrid

Full-time

Posted 8 days ago

Job description

The Competitive Intelligence Analyst is responsible for research and analysis to aid in the successful execution of various competitive intelligence projects in support of requests for proposals (RFP, RFI, RFQ, and RFx), pitches, meetings, presentations, and other business development efforts. The Competitive Intelligence Analyst will also be responsible for maintaining a repository of firm experience and assisting in building firm datasets. The Competitive Intelligence Analyst interacts with attorneys, the Business Development team and other Marketing department professionals.
Provides responsive intelligence for use in business development efforts related to clients, prospects, market trends and industries.
Develops reports, profiles and overviews of companies, industries, and individuals.
Analyzes datasets, researches outputs and translates findings into clear, concise deliverables.
Tracks and maintains repositories of firm legal experience.
Works to create and update compelling experience summaries and data points to be used in RFPs, pitches and marketing materials.
Actively works to keep firm statistics current.
Provides content for utilization by artificial intelligence.
Develops best practices for AI usage including documenting effective prompts, workflows and research approaches.
Uses approved AI-assisted research tools and generative AI applications, where appropriate, to accelerate research, summarize information, and improve workflow efficiency, while validating all output for quality, accuracy, confidentiality, and relevance.
Establishes and maintains strong working relationships with key stakeholder, Partners, Business Development Specialists and Practice Managers; works with members of the graphics team as necessary.
Provides exceptional internal client service by quickly responding to client requests, with the ability to handle shifting priorities from Business Development team, lawyers and leadership at all levels.
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Bachelor's degree (B.A./B.S.) required; advanced degree a plus. At least two years of relevant experience in a professional services industry, preferably in a law firm setting; OR equivalent combination of education and experience.Excellent writing/editing, detail orientation and communication skills. Highly analytical with strong critical-thinking skills. Proficiency in Microsoft Office (Word, PowerPoint, Excel, Access, Outlook) and Adobe Creative Suite (InDesign, Acrobat, Photoshop). Also proficient with Bloomberg Law, D&B Hoovers, LexisNexis, and Westlaw. Knowledge of AI tools and familiarity with CRM systems or experience/data management a plus.

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