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Market Research Analyst Jobs (NOW HIRING)

Stellantis

Market Research Analyst

Auburn Hills, MI · On-site

The Market Research Analyst designs and fields the customer research that tells the team what customers will actually pay for specific features at specific price points This role will inform the ...

MOTA

Market Research Analyst

Sunnyvale, CA

MOTA is seeking a self-motivated market research analyst to stay up-to-date with the newest technology in consumer electronics, interpret data, formulate reports, and make recommendations based upon ...

webfx.com

Market Research Analyst

Harrisburg, PA · On-site

Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role * General knowledge of SEO * Demonstrated ability to interpret marketing ...

webfx.com

Market Research Analyst

Harrisburg, PA · On-site

Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role * General knowledge of SEO * Demonstrated ability to interpret marketing ...

webfx.com

Market Research Analyst

Harrisburg, PA · On-site

Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role * General knowledge of SEO * Demonstrated ability to interpret marketing ...

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All JobsMarket Research Analyst Jobs

Market Research Analyst information

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$24K

$78.8K

$175K

How much do market research analyst jobs pay per year?

As of Jun 12, 2026, the average yearly pay for market research analyst in the United States is $78,816.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $88,500.00 per year, depending on experience, location, and employer.

What is the difference between Market Research Analyst vs Data Analyst?

AspectMarket Research AnalystData Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some certifications in market researchBachelor's degree in statistics, mathematics, or related field; certifications in data analysis tools
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, finance, healthcare, or tech companies, often in data teams
Employer & Industry UsageUsed in marketing, advertising, and consumer research industriesUsed across various industries for data interpretation and reporting

While both roles analyze data to inform business decisions, Market Research Analysts focus on understanding consumer behavior and market trends, often using surveys and focus groups. Data Analysts interpret large datasets to identify patterns and support operational decisions. The roles overlap in data skills but differ in focus and application.

What Does a Market Research Analyst Do?

A market research analyst oversees the collection and analysis of data, enabling a business to make decisions about what products they will manufacture and how to sell those products. The responsibilities of a market research analyst include developing and administering surveys to consumers, as well as recording and analyzing data regarding market trends. They make recommendations for product sales and manufacturing, as well as which marketing techniques will be most effective.

Is a marketing analyst an entry level job?

A marketing analyst can be an entry-level position, especially for those with a bachelor's degree in marketing, business, or related fields. However, some roles may require prior internship experience or familiarity with data analysis tools like Excel or marketing software. Advancement often depends on skills, experience, and certifications such as Google Analytics or market research training.

What do you do as a Market Research Analyst?

A Market Research Analyst collects and analyzes data on consumers, competitors, and market conditions to help companies make informed business decisions. They use tools like surveys, statistical software, and industry reports to identify trends and evaluate market opportunities. Strong analytical skills and knowledge of data analysis are essential for this role.

What are some common challenges Market Research Analysts face when interpreting complex data sets?

Market Research Analysts often encounter challenges when analyzing large and diverse data sets, such as ensuring data accuracy, identifying meaningful patterns, and avoiding biases in interpretation. Balancing quantitative data with qualitative insights and presenting findings in a clear, actionable manner for stakeholders can also be demanding. Staying updated with the latest analytical tools and methodologies is essential to overcome these challenges and deliver valuable business recommendations.

What are Market Research Analysts?

Market Research Analysts are professionals who study market conditions to identify potential sales opportunities for products or services. They collect and analyze data on consumer demographics, preferences, needs, and buying habits to help companies understand what products people want, who will buy them, and at what price. Their insights are used to guide business decisions about product development, marketing strategies, and sales approaches. Market Research Analysts often use surveys, focus groups, and statistical software to interpret data and present their findings to stakeholders.

Is it hard to get a job as a Market Research Analyst?

Securing a job as a Market Research Analyst can be competitive, often requiring a bachelor's degree in marketing, statistics, or related fields, along with strong analytical skills and proficiency with tools like Excel or SPSS. Entry-level positions are available, but candidates with relevant experience or certifications may have better prospects, especially in industries with high demand for market insights.

How much does a market researcher get paid?

The average salary for a market research analyst is around $65,000 to $75,000 per year, with entry-level positions starting lower and experienced analysts earning over $100,000. Salaries vary based on experience, education, industry, and location, and the role often requires proficiency with data analysis tools like SPSS or Excel.

What are the key skills and qualifications needed to thrive as a Market Research Analyst, and why are they important?

To thrive as a Market Research Analyst, a solid background in data analysis, statistics, and market research methodologies, often supported by a relevant bachelor's degree, is essential. Familiarity with data analytics software such as SPSS, Excel, and survey platforms, as well as certifications like the Insights Association's IPC, are commonly valuable. Critical thinking, attention to detail, and strong communication skills help analysts interpret data and present actionable insights to stakeholders. These competencies are vital to accurately assess market trends, support business decisions, and provide a competitive advantage.
More about Market Research Analyst jobs
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Market Research Analyst jobs near you
Infographic showing various Market Research Analyst job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $78,816 per year, or $37.9 per hour.
Market Research Analyst

Market Research Analyst

American Lending Center Holdings Inc.

Irvine, CA • On-site

$62K - $72K/yr

Full-time

Posted 26 days ago

Job description

Market Research Analyst. American Lending Center Holdings Inc. Irvine, CA. Pay: $62,000 - $72,000. Email Resume: stella.zhang@usa-rc.com
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