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Senior Market Research Analyst Jobs (NOW HIRING)

Risepoint

Senior Market Research Analyst - Product

The Impact You Will Make The Senior Market Research Analyst is an experienced market research professional who leads complex research projects and delivers data-driven insights that support product ...

Risepoint

Senior Market Research Analyst - Product

The Impact You Will Make The Senior Market Research Analyst is an experienced market research professional who leads complex research projects and delivers data-driven insights that support product ...

Guidepoint

Senior Market Research Analyst

New York, NY · Hybrid

$82K - $115K/yr

Guidepoint's Market Research Team is seeking a Senior Market Research Analyst to help oversee quantitative client relationships, design and manage research projects, write and develop questionnaires ...

Guidepoint

Senior Market Research Analyst

New York, NY · On-site

$82K - $115K/yr

Guidepoint's Market Research Team is seeking a Senior Market Research Analyst to help oversee quantitative client relationships, design and manage research projects, write and develop questionnaires ...

PSEG

Sr Market Research Analyst

Melville, NY · On-site

$79K - $125K/yr

Sr Analyst - Market Research PSEG is not offering visa sponsorship for this position. Job Summary: PSEG Long Island's Customer Intelligence team is seeking analytically driven and exploratory market ...

RaceTrac

Senior Market Research Analyst

Atlanta, GA

The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by using all data available to understand the customer and the industry. This role will support all ...

Apple

Market Research Analyst

Cupertino, CA · On-site

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... to senior leadership. Minimum Qualifications 10+ years of experience in quantitative market ...

Apple

Market Research Analyst

Cupertino, CA · On-site

$149K - $280K/yr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... senior leadership.","responsibilities":"Lead end-to-end market studies, including segmentation ...

Paper Transport

Market Research Analyst

De Pere, WI · On-site

Market Research Analyst - Dedicated Carrier (Transportation Industry) Position Summary The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and ...

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How much do senior market research analyst jobs pay per year?

As of Aug 30, 2026, the average yearly pay for senior market research analyst in the United States is $105,227.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $105,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a senior market research analyst?

To thrive as a Senior Market Research Analyst, you need strong analytical skills, expertise in data interpretation, and a background in business, marketing, or statistics, often supported by a bachelor’s or master’s degree. Proficiency with statistical tools (like SPSS, SAS, or R), survey platforms, and data visualization software (such as Tableau or Power BI) is essential. Outstanding communication, critical thinking, and project management abilities help you convey insights clearly and lead research initiatives. These skills and qualities are crucial for providing actionable market insights that drive strategic business decisions.

What are some common challenges faced by senior market research analysts when synthesizing large volumes of data, and how are these typically addressed?

Senior Market Research Analysts often encounter the challenge of consolidating and interpreting vast and diverse data sets from multiple sources. Ensuring data accuracy, removing bias, and presenting actionable insights can be demanding, especially under tight deadlines. To address these challenges, analysts leverage advanced analytical tools, collaborate closely with cross-functional teams, and establish clear data validation processes. Staying organized and maintaining open communication with stakeholders are also key to delivering meaningful results.

What is the difference between Senior Market Research Analyst vs Market Research Analyst?

AspectSenior Market Research AnalystMarket Research Analyst
Required CredentialsBachelor's degree, often with experience or certifications in research methodsBachelor's degree in marketing, business, or related field
Work EnvironmentTypically in corporate or consulting settings, leading projectsEntry to mid-level roles, supporting research tasks
Employer & Industry UsageUsed across marketing, consulting, and corporate sectorsCommon in marketing, advertising, and market research firms

The main difference between a Senior Market Research Analyst and a Market Research Analyst lies in experience level and responsibilities. Senior analysts often lead projects and have more advanced skills, while analysts support research activities. Both roles require similar educational backgrounds and are used across similar industries.

Do senior market research analysts make good money?

Senior market research analysts typically earn a competitive salary that reflects their experience and expertise in data analysis, industry knowledge, and research tools. Their compensation often includes benefits and opportunities for advancement, with salaries varying by industry and location.

What does a senior market research analyst do?

A senior market research analyst gathers and analyzes data on market conditions, consumer behavior, and industry trends to help companies make informed business decisions. They design research methods, interpret data using tools like Excel or statistical software, and present findings to stakeholders. This role often requires strong analytical skills, industry knowledge, and experience in project management.
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Senior Market Research Analyst jobs near you
Infographic showing various Senior Market Research Analyst job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $105,227 per year, or $50.6 per hour.

Senior Market Research Analyst

Dearborn, MI • Hybrid

Campbell Marketing & Communications
Marketing • 51 - 200 employees
Learn more about Campbell Marketing & Communicationsexternal

$61K/yr

Full-time

Posted 8 days ago

Job description

Senior Market Research Analyst (AS) - Hybrid Role - MI Based Position

Campbell Marketing & Communications is a dynamic and fast-paced agency specializing in public relations, communications, social media, marketing and event management. We offer a vibrant and collaborative work environment where you will have the opportunity to work on exciting projects with industry leaders.

General Summary

We are looking for a curious and data-driven Senior Market Research Analyst to help build upon our industry knowledge. This person will help us explore the specific industry standards and landscape, target audience, and competitive positioning. In this role, you will design and execute research studies, analyze consumer behavior, and track market trends to guide our customer experiences and marketing strategies. The ideal candidate is adept at blending quantitative data with qualitative insights to tell a compelling story about what our clients may need and what their customers want and where the specific market is heading.

This person must enjoy learning about different industries and clients. Knowledge about customer experiences and the automotive industry is a plus.

Principle Duties and Responsibilities

  • Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives (e.g., focus groups, customer interviews) to gather consumer feedback.
  • Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
  • Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position and identify strategic gaps.
  • Campaign & Consumer Experience Evaluation: Collaborate with the marketing and event teams to test new concepts, assess brand awareness, and measure the ROI of marketing campaigns.
  • Data Synthesis: Clean and analyze both small and large datasets from multiple sources (e.g., CRM, web analytics, third-party industry reports, and primary research data) to find actionable trends.
  • Reporting: Translate data sets into easy-to-understand reports, presentations, and visual dashboards for cross-functional teams and executive leadership.
  • Presentation Skills: The ability to present research results beyond the numbers to all levels within an organization in partnership with account teams.

Qualifications & Requirements

  • Education: Bachelor’s degree in Market Research, Marketing, Business, Psychology, Statistics, or a related field.
  • Experience: 3–5 years of direct experience in market research, consumer insights, or marketing analytics.
  • Technical Skills:
    • Hands-on experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Decipher, etc.).
    • Familiarity with web analytics and marketing tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
    • Proficiency in data visualization software (e.g., Tableau, Power BI) and advanced Excel.
    • Knowledge of statistical analysis software (e.g., SPSS, R, Python) is preferred.
    • Ability to create visual and meaningful executive reports.
  • Research Methodologies: Strong understanding of both qualitative and quantitative research methods.
  • Soft Skills: Exceptional storytelling ability; capable of explaining why the data matters and what the business should do next.

Company Culture

  • Detail-oriented: quality and precision-focused
  • Innovative: innovative and risk-taking
  • Outcome-oriented: results focused with strong performance culture
  • People-oriented: supportive and fairness-focused
  • Inclusive: welcomes diversity of thoughts, experiences and expressions
  • Team-oriented: cooperative and collaborative

Additional Information

  • The company is currently working on a hybrid basis; Dearborn, MI —three (3) days onsite and remaining days remote—though this position may require more than three days onsite some weeks.
  • A valid driver’s license and clear driving record are required.
  • This is a U.S.-based/Michigan-based position.
  • Sponsorship is not available for this role.
  • Salary range starts at: $61,072.00 – annually. Negotiable, based on experience.
  • Will require some travel (6-8 events annually), including weekend and evening hours.
  • Work environment: May also require some physical activities such as standing and/or walking for extended periods of time and the ability to lift supplies up to 35lbs.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

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