ZipRecruiter

Log In

1

Market Research Lead Jobs (NOW HIRING)

OpenAI

Market Research Lead

San Francisco, CA · On-site

$234K - $260K/yr

About the Role You will be the Market Research Lead that translates insights into actionable marketing plans and executions, drive business results, and orient the team towards strategic thinking to ...

T Rowe Price

Lead Mgr, Market Research

Owings Mills, MD · On-site

Lead Mgr, Market Research Company Profile: Location_formattedLocationLong: Owings Mills, Maryland US CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity ...

Kalogon, Inc.

Research Lead

Melbourne, FL

As Kalogon's Research Lead, you'll architect and oversee our research ecosystem, ensuring ... Work with sales, product, and marketing for post-market surveillance activities * Identify and ...

Apply Early

Intellectt INC

Market Research Consultant

Ridgefield, CT · On-site

Ridgefield, CT Role Overview Seeking an experienced Market Research Consultant to lead end-to-end market research and business analysis for pharmaceutical brands. This role involves identifying ...

Apply Early

DR Horton, Inc.

Product Research Lead

Arlington, TX · On-site

Lead user research initiatives to identify customer needs, behaviors, motivations, and pain points ... Analyze customer feedback, usage data, market trends, and competitive insights to identify ...

D.R. Horton, Inc

Product Research Lead

Arlington, TX · On-site

Lead user research initiatives to identify customer needs, behaviors, motivations, and pain points ... Analyze customer feedback, usage data, market trends, and competitive insights to identify ...

Crinetics Pharmaceuticals

Director, Market Research

Lead and execute the primary & secondary market research with cross-functional partners, including Commercial, Medical Affairs, Regulatory, Corporate Affairs, and Legal. * Work with cross-functional ...

next page

Showing results 1-20

All JobsMarket Research Lead Jobs

Market Research Lead information

See salary details

$133.5K

$202.2K

$264.5K

How much do market research lead jobs pay per year?

As of Jul 4, 2026, the average yearly pay for market research lead in the United States is $202,249.00, according to ZipRecruiter salary data. Most workers in this role earn between $161,500.00 and $243,000.00 per year, depending on experience, location, and employer.

How much do market research managers make?

Market research managers typically earn a median annual salary of around $85,000 to $120,000, depending on experience, industry, and location. They often oversee research projects, analyze data, and use tools like SPSS or Tableau, with advanced degrees or certifications enhancing earning potential.

What are the key skills and qualifications needed to thrive as a Market Research Lead, and why are they important?

To thrive as a Market Research Lead, you need expertise in data analysis, research methodologies, and market trend identification, typically backed by a degree in marketing, business, or a related field. Familiarity with data analytics tools (such as SPSS, Tableau, or Qualtrics), survey platforms, and CRM systems is often required. Strong communication, leadership, and critical thinking skills help you synthesize findings and guide cross-functional teams. These abilities are crucial for delivering actionable insights that drive strategic business decisions and maintain competitiveness.

Is market research a high paying job?

Market research leads typically earn competitive salaries that vary by experience, industry, and location. Senior roles such as Market Research Managers or Directors tend to have higher compensation, often including bonuses and benefits, reflecting the importance of analytical skills and industry knowledge in the field.

What are the main challenges a Market Research Lead faces when coordinating cross-functional teams?

A Market Research Lead often collaborates with marketing, product development, and sales teams to align research insights with strategic objectives. One common challenge is balancing differing priorities and timelines, as each department may have unique goals and urgent requests. Successfully navigating these challenges requires strong communication, negotiation skills, and the ability to translate complex data into actionable recommendations for diverse stakeholders. Building strong relationships across teams and establishing clear processes can help ensure research findings are integrated effectively into business decisions.

What does a market research lead do?

A market research lead oversees the collection and analysis of data to understand market trends, customer preferences, and competitive landscapes. They design research strategies, interpret findings, and present insights to inform business decisions, often using tools like surveys, focus groups, and data analysis software. Strong analytical skills and industry knowledge are essential for this role.

Will AI replace market research analysts?

AI can automate data collection and analysis tasks within the role of a market research lead, but it is unlikely to fully replace market research analysts. Human expertise is still essential for interpreting insights, understanding context, and making strategic recommendations. Analysts who develop skills in data analysis tools and AI integration will remain valuable in the evolving field.

What is the difference between Market Research Lead vs Market Analyst?

AspectMarket Research LeadMarket Analyst
CredentialsBachelor's or Master's in Marketing, Business, or related fields; experience in research methodsBachelor's in Marketing, Economics, or related fields; strong analytical skills
Work EnvironmentLeads research projects, manages teams, collaborates with marketing and product teamsAnalyzes market data, prepares reports, supports strategic decisions
Industry UsageUsed in marketing departments, research firms, and corporate strategy teamsCommon in marketing agencies, consulting firms, and corporate analysis teams

The main difference is that a Market Research Lead oversees research projects and manages teams, while a Market Analyst focuses on analyzing data and preparing reports. The Lead has more managerial responsibilities, whereas the Analyst specializes in data interpretation.

More about Market Research Lead jobs
What job categories do people searching Market Research Lead jobs look for? The top searched job categories for Market Research Lead jobs are:
Market Research Lead jobs near you
Infographic showing various Market Research Lead job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $202,249 per year, or $97.2 per hour.
Market Research Lead

Market Research Lead

OpenAI

San Francisco, CA • On-site

$234K - $260K/yr

Full-time

Posted 26 days ago

Job description

About the Team
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform amongst our core audiences. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
The Marketing Insights & Analytics team aims to understand the markets, audiences, behaviors, attitudes and needs to shape outreach strategies and inform product and business decisions. We're the strategic partner that discovers insights, specifically: foundational understanding, marketing strategy, thought leadership, measurement and tracking.
About the Role
You will be the Market Research Lead that translates insights into actionable marketing plans and executions, drive business results, and orient the team towards strategic thinking to drive brand outcomes. This is critical as we hope to reach millions of users and businesses worldwide.
This role can be based in San Francisco, CA or NYC, NY utilizing a hybrid work model (3 days per week in-office).
In this role, you will:
  • Play an integral part of Marketing and be a strategic partner to brand, product marketing, creative, product and beyond.
  • Design, execute, and deliver high-impact research using mixed methods.
  • Work on a diverse portfolio of business challenges - how do we reach the next billion people, how do we grow internationally, how do we position our suite of products, and how do we ship joy to our customers.
  • Translate business questions into research plans.
  • Translate data into clear, compelling narratives.
  • Develop deep empathy for developers, builders, and technical decision-makers, understanding their workflows, motivations, and pain points across the lifecycle
  • Shape go-to-market strategies for technical products including positioning, messaging, and developer segmentation.

You might thrive in this role if you have:
  • 10+ years experience in data analysis, mix-method user or market research.
  • Experience with independently executing full-cycle research from research design to reporting.
  • Extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
  • Experience directing agencies/vendors to deliver results.
  • Experience using data from various sources, including behavioral and product usage data, to influence executives and stakeholders
  • Experience conducting research with developers, technical users, or B2B audiences.
  • Experience with product or GTM strategy research (positioning, messaging development, etc.), brand research, campaign development, and tracking
  • Experience with statistical analysis tools and survey programming tools.
  • Experience conducting global research studies
  • You could be an especially great fit if you have experience with behavioral data.

About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI's Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
OpenAI Global Applicant Privacy Policy
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Apply