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Competitive Intelligence Analyst Jobs in Iowa (NOW HIRING)

Wellmark, Inc.

Segment Strategy Manager

Des Moines, IA · On-site

$24/hr

Ability to lead strategic market reviews and synthesize competitive intelligence and analysis. * Strong abilities to support in the building and implementing of strategic initiatives that achieve ...

Wellmark, Inc.

Segment Strategy Manager

Des Moines, IA · On-site

Ability to lead strategic market reviews and synthesize competitive intelligence and analysis. * Strong abilities to support in the building and implementing of strategic initiatives that achieve ...

Emerson Group

Strategic Marketing Manager

Marshalltown, IA · On-site

$87K - $107K/yr

Monitor, analyze and communicate dynamics in the world area such as segment growth, new opportunities, industry trends, strategic account movements and competitive intelligence that impact business ...

Emerson

Strategic Marketing Manager

Marshalltown, IA · On-site

$87K - $107K/yr

Monitor, analyze and communicate dynamics in the world area such as segment growth, new opportunities, industry trends, strategic account movements and competitive intelligence that impact business ...

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All JobsCompetitive Intelligence Analyst JobsCompetitive Intelligence Analyst Jobs in Iowa

Competitive Intelligence Analyst information

See Iowa salary details

$38.5K

$94K

$145.1K

How much do competitive intelligence analyst jobs pay per year?

As of Aug 15, 2026, the average yearly pay for competitive intelligence analyst in Iowa is $93,981.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,300.00 and $113,200.00 per year, depending on experience, location, and employer.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a competitive intelligence analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a competitive intelligence analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What are the key skills and qualifications needed to thrive as a competitive intelligence analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

What is a competitive intelligence analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

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Competitive Intelligence Analyst jobs near you
Infographic showing various Competitive Intelligence Analyst job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 20% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $93,981 per year, or $45.2 per hour.

Competitive Intelligence Specialist

American Equity

Des Moines, IA • On-site

$91K - $115K/yr

Full-time

Posted 10 days ago

Job description

American Equity Investment Life Insurance Company is a leading provider of annuity solutions designed to help clients protect and grow retirement income. Part of Brookfield Wealth Solutions, we partner with more than 40,000 financial professionals and help fund over half a million retirements nationwide. Recognized by Newsweek as one of America's Most Trustworthy Companies and named a Top Workplace in Iowa, American Equity fosters a collaborative and purpose-driven culture where employees are empowered to ignite their passion and help shape the future of financial services.

Headquartered in Des Moines, Iowa, with satellite offices in Charlotte, NC and New York, NY, American Equity provides opportunities for employees to support work across the enterprise, including our sister company, American National, headquartered in Houston, Texas.

GENERAL PURPOSE OF THE JOB:

The Competitive Intelligence Specialist supports Distribution leadership and Sales teams by providing in-depth product positioning and partner analysis for the Bank/Broker Dealer distribution channel. The role is responsible for monitoring and compiling information about competitor products, pricing, and marketing activity to support product positioning. This position primarily supports Distribution, but also supports other areas including, but not limited to, Marketing, Product, and Operations. 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

Analyzes competitor products features and attributes as well as monitoring for changes, such as rate updates, new product/features, and other changes to determine impact to distribution.

Monitor distributor and carrier relationships across channels, maintaining an active list of carriers and products among the top 20 partners and prospects.

Maintains extensive knowledge of the performance of our FIA indices versus competitor indices and updates account managers and wholesalers monthly.

Maintain a library of positioning information on each competitor by compiling materials, competitor websites, and general news/ratings.

Answers competitive and case design questions related to book-of-business reviews from wholesalers.

Maintains non-product related information of top carrier competitors including internal sales, external sales, and national accounts staffing models as well as technology tools and advanced planning resources.

Supports product initiatives via pre-launch analysis that may include, but not limited to: Data analysis/compilation, competitive research on like features, and related marketing material compilation.

Helps develop training for new employees and current employees regarding our products and our competition.

Identify emerging market opportunities and threats.

Performs other related work as assigned. 

SUPERVISORY RESPONSIBILITIES:NA 

Direct Reports: None

 General Description of Indirect Reports (2 and 3-downs): None 

EDUCATION AND/OR EXPERIENCE: 

Bachelor's degree (B.A.) from four-year college or university in business or related field of study; plus, two (2) or more years of related experience and/or training; or equivalent combination of education and experience. 

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS: 

None 

KNOWLEDGE, SKILLS AND ABILITIES: 

In depth understanding of insurance business; specifically, annuities.

Excellent analytical, written, and oral communication skills.

Ability to take ownership and drive key initiatives.

Strategic/creative thinker.

Ability to effectively present information and respond to questions.

Strong customer service orientation.

Mathematical skills and strong attention to detail.

Ability to work cooperatively and successfully with employees, customers, and other third parties.

Strong organizational and planning skills.

Advanced knowledge and command of Microsoft Excel and database systems.

Ability to read, analyze, and interpret general business periodicals, professional journals and technical/operational procedures.

Ability to define problems, collect data, establish facts, and draw valid conclusions.

Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.

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