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Competitive Intelligence Analyst Jobs in Delaware

Market & Business Intelligence Manager

Wilmington, DE · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

Minimum Years of Experience * 8 years' progressive experience working in the business analytics, market research and/or competitive intelligence environment. Essential Job Expectations While the ...

Director, Data Science

Wilmington, DE

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Director, Data Science - Competitive Intelligence, AI Insights & Strategic Analytics is a highly visible leadership role responsible for transforming internal, external, structured, and ...

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Competitive Intelligence Analyst information

See Delaware salary details

$41K

$100.1K

$154.6K

How much do competitive intelligence analyst jobs pay per year?

As of Aug 15, 2026, the average yearly pay for competitive intelligence analyst in Delaware is $100,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $120,600.00 per year, depending on experience, location, and employer.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a competitive intelligence analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a competitive intelligence analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What are the key skills and qualifications needed to thrive as a competitive intelligence analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

What is a competitive intelligence analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are popular job titles related to Competitive Intelligence Analyst jobs in Delaware?

For Competitive Intelligence Analyst jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Competitive Intelligence Analyst jobs in Delaware look for?

The top searched job categories for Competitive Intelligence Analyst jobs in Delaware are:

Infographic showing various Competitive Intelligence Analyst job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $100,145 per year, or $48.1 per hour.

Senior Competitive Intelligence Specialist

Akerman

Wilmington, DE • On-site

$91K - $115K/yr

Full-time

Re-posted 7 days ago


Job description

Founded in 1920, Akerman is recognized as one of the nation's premier law firms, with more than 700 lawyers across the United States.
Akerman LLP is seeking a Senior Competitive Intelligence Specialist to help drive the firm's strategic growth through insight-led decision-making and market intelligence.
This role sits at the intersection of competitive intelligence, market intelligence, and business strategy, responsible for transforming internal and external data into actionable, forward-looking insights that directly inform client development, go-to-market initiatives, and firmwide priorities. The Senior Competitive Intelligence Specialist reports to the Senior Competitive Intelligence Manager and will partner closely with the Competitive Intelligence team and the Marketing & Client Development functions to support targeting, positioning, and growth across key practices and industries.
The ideal candidate will excel at synthesizing complex information, including market activity, client developments, financial and transactional data, and competitive intelligence, into clear, compelling narratives and strategic recommendations that inform decision-making at the firm level.
Operating in a fast-paced, high-performance environment, this individual will act as a proactive strategic partner, anticipating needs, identifying risks and opportunities, and delivering leadership-ready insights that drive measurable business impact.
This role will also contribute to advancing the firm's intelligence capabilities by strengthening data-driven tools, processes, and an integrated, insight-driven approach across Competitive Intelligence, Marketing, and Client Development.
KEY RESPONSIBILITIES:
Strategic Intelligence & Insight Generation
  • Lead in-depth research and analysis across clients, prospects, industries, competitors, and legal market trends, delivering actionable insights that support firm strategy and business development initiatives.
  • Identify patterns, risks, and opportunities by synthesizing financial, transactional, regulatory, and market data into clear, actionable insights.
  • Serve as a strategic partner to the Marketing & Client Development department, supporting client strategy, market entry, and competitive positioning through insight-driven analysis.
  • Develop an understanding of stakeholder needs to tailor intelligence outputs.
  • Demonstrated commitment to ethical competitive intelligence practices, including lawful and appropriate research methods, sound source evaluation, confidentiality, and adherence to the firm's professional obligations.

Business Development & Go-to-Market Support
  • Prepare high-level strategic profiles and briefings in support of priority opportunities, including client meetings, pitches, RFPs, and leadership-facing initiatives, in partnership with the CI and Marketing & Client Development teams.
  • Identify and drive cross-selling and client growth opportunities aligned with firm priorities and industry focus areas.
  • Support go-to-market strategy development by aligning intelligence with firm capabilities and growth objectives.

Market, Industry & Competitive Intelligence
  • Proactively monitor and synthesize market developments, competitive activity, client news, and regulatory trends, translating findings into business implications.
  • Evaluate and communicate the firm's competitive positioning across key practices, industries, and geographies.
  • Develop market landscape analyses and competitive benchmarking to inform leadership decision-making.

Data Analysis, Reporting & Tools
  • Analyze complex datasets and research outputs, translating findings into clear, concise deliverables and visualizations.
  • Track and report on intelligence activities and outcomes to demonstrate impact, trends, and ROI.
  • Leverage and continuously improve use of research platforms, CRM systems, and emerging technologies (including AI tools).

Collaboration & Leadership
  • Contribute to the evolution of the firm's intelligence capabilities by enhancing methodologies, workflows, and best practices, and by supporting knowledge sharing across the Competitive Intelligence and Marketing & Client Development teams.
  • Take ownership of complex intelligence projects, managing scope, timelines, and deliverables to ensure high-quality outcomes.

QUALIFICATIONS:
Required
  • Bachelor's degree required; advanced degree a plus
  • 5+ years of experience in competitive intelligence, market research, or business analysis (law firm or professional services preferred)
  • Demonstrated ability to deliver actionable insights and strategic recommendations, not just research outputs
  • Exceptional analytical, writing, and synthesis skills with strong attention to detail
  • Strong proficiency in Excel, PowerPoint, and data analysis tools
  • Ability to manage multiple priorities in a fast-paced, high-demand environment
  • High level of professional judgment, discretion, and client service orientation

Preferred
  • Law firm experience
  • Experience supporting business development, client strategy, or practice group initiatives

RESEARCH & TECHNICAL SKILLS:
  • Experience with tools such as PitchBook, S&P Capital IQ, Bloomberg Law, Lexis, Lex Machina, Westlaw, D&B, and similar platforms
  • Familiarity with CRM systems, financial data, and transaction/deal intelligence and GenAI tools
  • Ability to analyze company financials, M&A activity, and broader market dynamics

SUCCESS PROFILE:
  • A strategic thinker who connects intelligence to business outcomes
  • A proactive self-starter who identifies opportunities, not just responds to requests
  • A strong communicator who delivers clear, decision-ready insights
  • A collaborative partner with the ability to influence across all levels of the firm
  • A high-performing operator who thrives in a fast-paced, deadline-driven environment

We offer an excellent compensation and benefits package. Please submit your resume, cover letter, and salary requirements. EOE
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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
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