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Competitive Intelligence Analyst Jobs in Delaware

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Competitive Intelligence Analyst information

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How much do competitive intelligence analyst jobs pay per year?

As of Aug 15, 2026, the average yearly pay for competitive intelligence analyst in Delaware is $100,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $120,600.00 per year, depending on experience, location, and employer.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a competitive intelligence analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a competitive intelligence analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What are the key skills and qualifications needed to thrive as a competitive intelligence analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

What is a competitive intelligence analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are popular job titles related to Competitive Intelligence Analyst jobs in Delaware?

For Competitive Intelligence Analyst jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Competitive Intelligence Analyst jobs in Delaware look for?

The top searched job categories for Competitive Intelligence Analyst jobs in Delaware are:

Infographic showing various Competitive Intelligence Analyst job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $100,145 per year, or $48.1 per hour.

Business Lending Acquisitions Vice President - Business Banking Marketing

JPMorgan Chase & Co.

Wilmington, DE • On-site

Full-time

Medical, Retirement

Re-posted 9 days ago


JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 495 frontline employees who took The Breakroom Quiz

71st of 171 rated banks


Job description


Chase Business Banking provides a comprehensive suite of banking and financial services tailored to small business owners. Our mission is to be the most recommended financial partner in our communities, supporting business owners as they start, run, and grow their businesses. The Business Banking Marketing Acquisitions team is dedicated to driving growth in customer relationships across all products we offer.
As the Business Lending Acquisitions Vice President within Business Banking Marketing, you will lead lending growth by owning the customer acquisition strategy while serving as the central quarterback between the Lending Product and Marketing teams. You will support both small- and large-dollar lending to deliver integrated, high-impact marketing programs that improve customer acquisition, experience, and product adoption. You will operate at the intersection of product, acquisitions, digital, and marketing execution, ensuring the right expertise is deployed to every lending initiative.
Job Responsibilities
  • Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization.
  • Build a multi-quarter and multi-year marketing roadmap targeting current Chase for Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion.
  • Identify opportunities to improve the end-to-end shopping experience in partnership with product, call center, and digital shopping teams.
  • Partner with Analytics, Modeling, and Risk teams to identify target audiences.
  • Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies. Oversee reporting on marketing funnel performance.
  • Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity.
  • Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences.
  • Act as the primary liaison to Lending Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.
Required qualifications, capabilities, and skills
  • Bachelor's degree required; majors in Marketing, Communications, or Business.
  • Minimum of 5 years of marketing strategy experience; lending experience
  • Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
  • Proven ability to prioritize and manage multiple projects effectively.
Preferred qualifications, capabilities, and skills
  • Existing knowledge and experience using JPMorganChase marketing tools and platforms.
  • Strategic thinker with a results-driven approach and passion for innovation.
  • Deep experience coordinating across product, marketing, and digital teams.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.

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