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Competitive Intelligence Analyst Jobs in Delaware

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Competitive Intelligence Analyst information

See Delaware salary details

$41K

$100.1K

$154.6K

How much do competitive intelligence analyst jobs pay per year?

As of Jun 27, 2026, the average yearly pay for competitive intelligence analyst in Delaware is $100,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $120,600.00 per year, depending on experience, location, and employer.

What does a competitive intelligence analyst do?

A competitive intelligence analyst gathers and analyzes data about competitors, industry trends, and market conditions to help organizations make strategic decisions. They use tools like market research, data analysis software, and industry reports to identify opportunities and threats, often working closely with marketing and strategic planning teams.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a Competitive Intelligence Analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a Competitive Intelligence Analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What is the salary of a competitor analyst?

A competitive intelligence analyst typically earns between $60,000 and $100,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts with specialized skills or certifications can earn higher salaries. Compensation often includes benefits and opportunities for advancement.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

How much does 35F pay?

As a Military Intelligence Analyst (35F), the average annual pay ranges from approximately $40,000 to $70,000, depending on experience, location, and rank. Benefits include healthcare, housing allowances, and opportunities for advancement, with additional pay for specialized skills or certifications.

Does an intelligence analyst pay well?

Competitive Intelligence Analysts typically earn salaries that are above average for analytical roles, with median pay ranging from $60,000 to $90,000 annually depending on experience, education, and industry. Advanced skills in data analysis, research tools, and industry knowledge can lead to higher compensation, especially in specialized or senior positions.

What Is a Competitive Intelligence Analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are popular job titles related to Competitive Intelligence Analyst jobs in Delaware? For Competitive Intelligence Analyst jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Analyst jobs in Delaware look for? The top searched job categories for Competitive Intelligence Analyst jobs in Delaware are:
Acquisitions Performance Marketing Strategy Senior Manager

Acquisitions Performance Marketing Strategy Senior Manager

Wells Fargo

Wilmington, DE • On-site, Remote

Full-time

Medical, Life, Retirement, PTO

Posted 10 days ago


Wells Fargo rating

7.8

Company rating: 7.8 out of 10

Based on 688 frontline employees who took The Breakroom Quiz

67th of 142 rated banks


Job description

Wells Fargo is seeking a Product Management Senior Manager to support the continued evolution of the Branded Credit Card business. This role will play a critical part in driving disciplined, data-driven growth across acquisition channels by shaping originations strategy, delivering actionable insights, and strengthening performance management routines.
The role will partner closely with Marketing, Credit, Finance, and Analytics teams to optimize acquisition performance, refine targeting and investment strategies, and ensure alignment to financial objectives and customer growth goals.

In this role, you will:

  • Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities
  • Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities
  • Own and maintain core acquisition KPIs and performance dashboards, driving transparency and accountability across channels
  • Conduct competitive intelligence and market monitoring to inform positioning, targeting strategies, and investment decisions
  • Partner with cross-functional teams (Marketing, Credit, Finance, Analytics, Product) to analyze performance drivers and identify optimization opportunities
  • Manage and evolve the originations learning agenda, prioritizing test-and-learn initiatives to improve acquisition efficiency and credit outcomes
  • Synthesize insights into clear executive-level narratives, delivering Monthly/Quarterly Business Reviews and senior leadership presentations
  • Support development of channel and customer strategies using data-driven insights, including segmentation, targeting, and offer strategy refinement
  • Ensure alignment of strategies with risk frameworks, regulatory requirements, and business objectives
  • Contribute to continuous improvement of measurement frameworks, definitions, and reporting consistency
  • Foster a strong agile discipline that inspires teams to continuously improve deliveryevidencedthrough key agilitymetrics
  • Build frameworks for complex decision making that enable effective debate and accelerate getting to the rightanswer

Required Qualifications:

  • 7+ years of Product Management, product development, strategic planning, process management, change delivery, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 3+ years of management or leadership experience


Desired Qualifications:

  • Experience supporting customer acquisition, originations strategy, or performance marketing initiatives
  • Demonstrated ability to analyze complex datasets and translate insights into clear business actions
  • Strong communication skills with experience developing executive-ready presentations and material
  • Credit card or consumer lending experience, particularly in acquisitions or originations strategy
  • Experience in forecasting, financial planning, or performance analysis
  • Familiarity with competitive intelligence and market benchmarking
  • Strong understanding of credit risk, marketing economics, and acquisition funnels
  • Experience working across cross-functional teams in fast-paced, matrixed environments
  • Proven ability to manage multiple priorities and drive clarity in ambiguous situations
  • Advanced analytical skills, including experience with data tools and performance reporting frameworks
  • Exposure to AIenabled product capabilities or tools (including Copilot or similar technologies) is a plus.
  • Experience in Consumer Lending
  • Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, anddecisions
  • Demonstratedtrack recordof effective influencing and collaboration at alllevels
  • Exceptionalproblem solvingabilities
  • Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet businessobjectives
  • Excellent written and oral communication skills with ability to clearly communicateresults

Job Expectations:

  • Ability to travel up to 25% of the time
  • Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
  • This position is not eligible for Visa sponsorship.
  • Relocation assistance is not available for this position

Job posting may come down early due to volume of applicants.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$139,000.00 - $239,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. VisitBenefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date:

21 Jun 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visitDisability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.


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About Wells Fargo

Sourced by ZipRecruiter

Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets, proudly serves one in three U.S. households and more than 10% of small businesses in the U.S., and is a leading middle market banking provider in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 41 on Fortune's 2022 rankings of America's largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health and a low-carbon economy.

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

San Francisco, CA, US

Year founded

1852

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