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Sales Development Representative Jobs in California

KBS

Sales Development Representative

Oceanside, CA · On-site

$75K - $85K/yr

Sales Development Representative About KBS Kellermeyer Bergensons Services (KBS) is the largest privately held provider of facility services in North America, servicing over 2 billion square feet of ...

SecureAuth

Sales Development Rep

Irvine, CA

We currently have openings for Sales Development Representatives to join our new team in Irvine, CA. Sales Development Representatives (SDRs) are responsible for identifying and creating new ...

Praisidio

Be Seen First

Sales Development Representative

Fremont, CA · On-site

$6K - $8K/mo

Sales Development Representative (SDR) Location: Hybrid - Menlo Park, CA We are a profitable AI company serving the HR technology market and are looking for a Sales Development Representative to work ...

Praisidio

Be Seen First

Sales Development Representative

Menlo Park, CA · On-site

$6K - $8K/mo

Sales Development Representative (SDR) Location: Hybrid - Menlo Park, CA We are a profitable AI company serving the HR technology market and are looking for a Sales Development Representative to work ...

Aerotek

Sales Development Representative

San Diego, CA · On-site

$70K/yr

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

Aerotek

Sales Development Representative

San Diego, CA

$121K/yr

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

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All JobsSales Development Representative JobsSales Development Representative Jobs in California

Sales Development Representative information

See California salary details

$28.1K

$54.3K

$87.8K

How much do sales development representative jobs pay per year?

As of Jun 14, 2026, the average yearly pay for sales development representative in California is $54,297.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $60,200.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

A sales development representative (SDR) is responsible for prospecting and qualifying potential customers to generate sales leads. They typically conduct outreach via calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. SDRs focus on early-stage sales activities to support the sales team and often require strong communication skills and product knowledge.

Do SDRs need a degree?

Sales Development Representatives (SDRs) typically do not require a college degree, as employers often prioritize skills such as communication, prospecting, and familiarity with CRM tools. However, some companies may prefer candidates with a bachelor's degree or relevant certifications in sales or marketing. Success in the role depends more on skills and experience than formal education.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is SDR an entry level role?

Yes, a Sales Development Representative (SDR) is typically an entry-level position in sales, often suitable for candidates with little to no prior experience. It usually involves prospecting, cold calling, and qualifying leads, with opportunities for advancement into more senior sales roles. Strong communication skills and basic knowledge of CRM tools are often preferred.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

Do SDRs make good money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on sales performance. Their total compensation varies by industry, location, and experience, with many earning a competitive income that can increase significantly with success in lead generation and qualification efforts.
More about Sales Development Representative jobs
What are the most commonly searched types of Sales Development Representative jobs in California? The most popular types of Sales Development Representative jobs in California are:
What are popular job titles related to Sales Development Representative jobs in California? For Sales Development Representative jobs in California, the most frequently searched job titles are:
What job categories do people searching Sales Development Representative jobs in California look for? The top searched job categories for Sales Development Representative jobs in California are:
What cities in California are hiring for Sales Development Representative jobs? Cities in California with the most Sales Development Representative job openings:
What are popular job titles related to Sales Development Representative jobs in CA? For Sales Development Representative jobs in CA, the most frequently searched job titles are:
Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in California as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $54,297 per year, or $26.1 per hour.

Sales Development Representative

LegalOn Technologies

San Francisco, CA • Remote

Other

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago

Job description

Come join the worldwide leader in AI-driven contract review as a Sales Development Representative!

LegalOn is the leader in AI contract review software for legal teams. Innovative lawyers and legal professionals at over 6,000 leading companies and firms globally use LegalOn to review and negotiate contracts faster and more accurately. Founded in 2017 by two corporate lawyers, the company is backed by leading investors and has raised over $130M.

We are looking for people that have aggressive goals and desire career advancement based on their performance, capacity, and desire to level up.

The Role

We are looking for a Sales Development Representative to join our team. As an SDR at LegalOn, you will be responsible for identifying potential customers, generating new business opportunities, and working closely with Account Executives through the sales pipeline to deal close (and upsell). You will be working with V/C-level executives (GC's, VP's, C-suite) across all segments and multiple verticals that are looking to optimize their legal teams operations.

We are looking for someone who has excellent communication skills, a strong work ethic, and a proven track record of success in SaaS sales development. Experience in the legal/legaltech industry is a big plus! If you are a self-motivated individual with a passion for sales, growth and technology, we encourage you to apply.

Responsibilities

- Identify potential customers and generate new business opportunities for the company

- Collaborate with the Account Executive and Marketing teams to develop strategies for reaching sales targets

- Use customer relationship management (CRM) software to manage leads and sales activities

- Provide regular reports on sales activities and results to management.

Qualifications

1+ years of experience as an Sales Development Representative, or 3+ years in the legal industry working with attorneys, and/or V/C-level executives.

Miscellaneous

Full-time position

Remote working conditions depending on location (San Francisco) Full flex working environment

Benefits

Health, Dental, Vision insurance, 401K, generous PTO

Apply