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Sales Development Representative Jobs in California

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Sales Development Rep

Irvine, CA · On-site

We currently have openings for Sales Development Representatives to join our new team in Irvine, CA. Sales Development Representatives (SDRs) are responsible for identifying and creating new ...

Aerotek

Sales Development Representative

San Diego, CA · On-site

$121K/yr

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

Aerotek

Sales Development Representative

Oxnard, CA · On-site

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

Aerotek

Sales Development Representative

Oxnard, CA · On-site

$70K/mo

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

Aerotek

Sales Development Representative

San Diego, CA · On-site

$70K/yr

The Sales Development Representative is responsible for learning the fundamentals of recruiting and the fundamentals of sales, including prospecting, client engagement, req qualification and delivery.

Intalex

Sales Development Representative

San Francisco, CA · On-site

$100K - $150K/yr

🇺🇸 Sales Development Representative - Enterprise Software - San Francisco (Hybrid) - $80K-$100K Base / $100K-$150K OTE + Equity Intalex is partnered with a fast-growing, well-funded technology ...

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Sunbit

Sales Development Representative

Los Angeles, CA · On-site

$26 - $28/hr

Sales Development Representative Manager The Company: Sunbit builds financial technology for real life. Our AI-native platform helps more people get to "yes" at the moments that matter with ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in California

Sales Development Representative information

See California salary details

$28.1K

$54.3K

$87.8K

How much do sales development representative jobs pay per year?

As of Sep 7, 2026, the average yearly pay for sales development representative in California is $54,297.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $60,200.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
More about Sales Development Representative jobs

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For Sales Development Representative jobs in California, the most frequently searched job titles are:

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The top searched job categories for Sales Development Representative jobs in California are:

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Cities in California with the most Sales Development Representative job openings:

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For Sales Development Representative jobs in CA, the most frequently searched job titles are:

Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $54,297 per year, or $26.1 per hour.

Sales Development Representative

Shopmonkey

San Francisco, CA • Hybrid

Full-time

Re-posted 23 days ago

Job description

Sales Development Representatives are part of a purpose-driven team that provides an extraordinary product and has an extraordinary impact in customers' lives. Based in or near Marin County, California, this role will be responsible for identifying and sourcing new qualified sales opportunities for the Account Executive team. This role is one of the first touch points for prospects and has the opportunity to set the tone for the sales cycle following. A successful candidate will schedule product demonstrations between the prospect and the Account Executive and assist the Account Executive with closing the deal through detailed discovery calls and notes that identify key areas of opportunities. Please note this is a hybrid role, with in-office expectations 2 days/week in our Marin County, California office. 

As a Sales Development Representative, you will:
  • Source and identify qualified opportunities through high volume targeted outbound/inbound efforts (focus will depend on experience and company needs)
  • Work closely and collaboratively with Sales Leadership to develop and implement appropriate prospect communication plans
  • Schedule product demonstrations for Sales Account Executives 
  • Ensuring all potential customers are followed up with, rescheduled, and owning the process until demonstrations are completed by Sales Account Executives
  • Generate and maintain expert knowledge of the Shopmonkey Product, the automotive services industry, competition, market happenings and trends
  • Oversee that our CRM is being utilized and managed effectively
  • Meet and exceed daily KPI's and monthly quota
  • Help coach and provide light training of new Sales Development Representatives as you grow
To be successful in this role, you'll need:
  • Ability and willingness to be a team player by collaborating and leading by example
  • Highly intelligent, passionate, with tenacious work ethic and desire to be a top performer
  • An honest and genuine approach to helping potential customers
  • Resourceful and adaptable to change and feedback that is given
  • Ability to handle objections and proactively address potential roadblocks and/or issues
  • Strong interpersonal skills and friendly professional demeanor on the phone
  • Ability to articulate product value proposition with any level of detail or brevity
  • Bachelor's degree preferred
  • Prefer successful sales experience in a B2B SaaS environment
  • Desire to grow within our organization
  • Bonus: Fluent in Spanish! 

This full-time position is compensated at an expected OTE of $80,000-$90,000. This position is also eligible for equity and standard company benefits. 

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