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Sales Development Representative Jobs in Santa Rosa, CA

SV Academy

Business Development Representative

Sonoma, CA · Hybrid

$90K - $100K/yr

Days 1-10 -- Free sales training. No tuition, no fee, no debt. Live, instructor-led training on Zoom, Monday through Thursday, 6-9 pm (ET or PT). * Days 11-100 -- Paid Residency. $2,500/month base ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in Santa Rosa, CA

Sales Development Representative information

See Santa Rosa, CA salary details

$31.2K

$60.2K

$97.3K

How much do sales development representative jobs pay per year?

As of Jun 15, 2026, the average yearly pay for sales development representative in Santa Rosa, CA is $60,153.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $66,700.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

A sales development representative (SDR) is responsible for prospecting and qualifying potential customers to generate sales leads. They typically conduct outreach via calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. SDRs focus on early-stage sales activities to support the sales team and often require strong communication skills and product knowledge.

Do SDRs need a degree?

Sales Development Representatives (SDRs) typically do not require a college degree, as employers often prioritize skills such as communication, prospecting, and familiarity with CRM tools. However, some companies may prefer candidates with a bachelor's degree or relevant certifications in sales or marketing. Success in the role depends more on skills and experience than formal education.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is SDR an entry level role?

Yes, a Sales Development Representative (SDR) is typically an entry-level position in sales, often suitable for candidates with little to no prior experience. It usually involves prospecting, cold calling, and qualifying leads, with opportunities for advancement into more senior sales roles. Strong communication skills and basic knowledge of CRM tools are often preferred.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

Do SDRs make good money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on sales performance. Their total compensation varies by industry, location, and experience, with many earning a competitive income that can increase significantly with success in lead generation and qualification efforts.
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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $60,153 per year, or $28.9 per hour.
Sales Development Representative

Sales Development Representative

Ascent Cloud

Petaluma, CA

Full-time

Posted 5 days ago

Job description

Sales Development Representative

COMPANY OVERVIEW:

Ascent Cloud is the only “Software as a Service” (SaaS) company offering a suite of performance management solutions to help companies Plan, Execute, and Grow.

Geopointe is the first and highest rated mapping solution on the Salesforce AppExchange, while LevelEleven is the only gamification and coaching solution that lives entirely inside of Salesforce.

Since Geopointe and LevelEleven merged into Ascent Cloud, we’ve grown our team, secured several G2 awards, and pioneered many “industry firsts” through product innovations, including the launch of our new Territory Planner solution.

We’ve reached an inflection point where our world class sales team is looking to capitalize on this momentum and hit ambitious yearly targets. A big part of that strategy is our team of Sales Development Representatives.

Are you someone with a strong desire to jump-start their career in software sales? Read on – this role might be for you!

ROLE DESCRIPTION:

A Sales Development Representative (SDR) is a salesperson-in-training. For 12-18 months, you’ll help Account Executives (AE) generate leads and educate prospects about Ascent Cloud’s products. Your primary focus will be to hit or exceed quota expectations, by qualifying opportunities and scheduling meetings for the AE team.

The skills you learn as an SDR will lay the foundation for a successful career in software sales. During your bootcamp, you’ll have a clear target to hit to be eligible for promotions. We move quickly – your performance is a sign that you’re growing and ready for more responsibility.

After 12-18 months, there is a path for career growth within Ascent Cloud for the right candidate that is willing to learn and work toward that goal. You’ll have an opportunity to become an AE at that point, and take a generous commission for the deals you close… which means that if you work hard, you can out-earn many of your peers.

This position is ideal for a driven, curious, and competitive individual with a passion for software sales, who takes immediate action on feedback and can keep up with rapid change in a fast-paced environment.

The SDR role is an inside sales position working out of our offices 4 days per week.

In 30 Days, you will be able to:

Complete onboarding in your first week.

Tell the Ascent Cloud story amp; describe the why behind our solutions.

Identify best fit companies and what the core teams we sell to care about.

Identify, nurture, and qualify inbound leads.

Master your call opener.

Proficiency with cold emails and LinkedIn messages.

Setup in core tools with a general understanding of how to use them (Salesforce, Salesloft, Zoominfo, LinkedIn, etc.).

Operate on a daily schedule, with workflows that maximize productivity.

Under 5 minute response times in website chat.

Continuous application of learning through self-study, manager feedback, and company provided materials.

Meet activity and performance requirements.

In 60 Days, you will be able to:

Meet or surpass your peers’ calling and email activity levels.

Personalize emails at scale, balancing quality and quantity.

Navigate our most common objections via phone and email.

Use the basics for video messaging to improve email reply rates.

Tell 3 unique customer stories from memory.

Full mastery of website chat (response times and accuracy).

Process mastery and technology stack proficiency.

Ensure Salesforce is up to date and accurate with notes at the end of each day.

Continuous application of learning through self-study, manager feedback, and company provided materials.

Meet activity and performance requirements.

In 90 Days, you will be able to:

Master your message: title, company, and use case nuances, plus personalization.

Execute stellar cold emails, calls and LinkedIn messages.

Create value for and have in-depth business conversations with prospects.

Have a process for ensuring 80% or more of your booked meetings show up and meet minimum qualifications.

Multithreading to various contacts and personas.

Continuous application of learning through self-study, manager feedback, and company materials.

Meet activity and performance requirements.

Qualifications:

1-2 years relevant work experience is a plus, but not required.

Passionate about a career in software sales.

Sense of urgency in hitting targets, and getting the feedback you need to improve.

High degree of resilience; comfortable with rejection.

Entrepreneurially-minded, self-starter. You own your book of business and hold yourself accountable to effort and results.<

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