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Sales Development Representative Jobs in Santa Rosa, CA

Hire the reps, design the process, decide what a great SDR looks like here. * A direct line to ... Track and analyze SDR team performance; report on pipeline impact to Sales leadership * Build the ...

Hire the reps, design the process, decide what a great SDR looks like here. * A direct line to ... Track and analyze SDR team performance; report on pipeline impact to Sales leadership * Build the ...

You will have an active role representing Sales across internal teams, working together with ... Promote rigorous sales development execution and oversight, and KPI management including hourly ...

Entry Level Sales Representative: Job Summary: Are you financially happy in your current role? Does ... Individualized career development programs * Referral Program * Mentorship program Travel ...

Attend and actively contribute to team meetings and training sessions, staying updated on sales techniques and product developments. * Brand Representation: Uphold Ridwell's values and professional ...

Sales Representative

Napa, CA · On-site

$55K - $95K/yr

Sales Representative (Hybrid) Position Summary As a Sales Representative, you are accountable for engaging with existing and prospective customers, promoting products and services, and generating ...

Sales Representative

Petaluma, CA · On-site

$55K - $95K/yr

Sales Representative (Hybrid) Position Summary As a Sales Representative, you are accountable for engaging with existing and prospective customers, promoting products and services, and generating ...

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Sales Development Representative information

See Santa Rosa, CA salary details

$31.2K

$60.2K

$97.3K

How much do sales development representative jobs pay per year?

As of Jul 6, 2026, the average yearly pay for sales development representative in Santa Rosa, CA is $60,153.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $66,700.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

A sales development representative (SDR) is responsible for prospecting and qualifying potential customers to generate sales leads. They typically conduct outreach via calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. SDRs focus on early-stage sales activities to support the sales team and often require strong communication skills and product knowledge.

Is SDR the hardest sales job?

Sales Development Representatives (SDRs) often face high rejection rates and must quickly learn to qualify leads and communicate value propositions. The role requires strong communication skills, resilience, and the ability to handle a fast-paced environment, which can make it challenging compared to other sales positions. However, difficulty varies based on individual skills and company expectations.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is SDR an entry-level role?

Yes, a Sales Development Representative (SDR) is typically an entry-level position in sales, often suitable for candidates with little to no prior experience. It usually involves training in sales techniques, CRM tools, and lead generation, making it accessible for recent graduates or those transitioning into sales careers.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

Do SDRs make good money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on sales performance. Their total compensation varies by industry, location, and experience, with many earning a competitive income that can increase significantly with success in lead generation and qualification efforts.
What are popular job titles related to Sales Development Representative jobs in Santa Rosa, CA? For Sales Development Representative jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Sales Development Representative jobs in Santa Rosa, CA look for? The top searched job categories for Sales Development Representative jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Sales Development Representative jobs? Cities near Santa Rosa, CA with the most Sales Development Representative job openings:
Infographic showing various Sales Development Representative job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $60,153 per year, or $28.9 per hour.
Business Development Representative

Business Development Representative

Guidewheel

Bodega Bay, CA • On-site

Full-time

Medical, Retirement, PTO

Posted 27 days ago


Job description

Who we are:

Guidewheel is on a mission to empower all the world's factories to reach sustainable peak performance. We live in a world where you can check the weather of any city or the score of any football game from your phone—so why can't we get that same instant, automated, and smart visibility into the factory floor?

Guidewheel has found a way to illuminate those blind spots at scale by starting with a simple truth: every machine–regardless of make, model, or age–uses power.

We first clip a sensor around the power draw of any machine (like a FitBit™ for Factories) to read the machine's electrical "heartbeat," and then can layer on additional functionality to empower manufacturers to improve productivity of their existing plants and machines by up to 2X—while simultaneously reducing energy cost and emissions by 15-20%

Founded out of Stanford and backed by top investors including Greycroft, Breakthrough Energy Ventures, and BlackRock and Temasek's Decarbonization Partners fund, Guidewheel is scaling fast, already successful with 300+ manufacturers including Johnson & Johnson, General Motors, and Coca-Cola FEMSA, and recognized by the World Economic Forum as one of the top companies globally poised to change business and society. We have strong momentum and alignment around our mission, investor support, and a culture that values diversity, a growth mindset, and results.

Check us out here:

  • What is Guidewheel?
  • Series B: Led by BlackRock and Temasek's Decarbonization Partners
  • What do Guidewheel customers have to say?
  • From our CEO: Lauren Dunford

What we value:

  • Integrity matters: We are honest, straightforward and sincere. With each other. With our investors. With our customers.
  • We (actually) care: About each other. About fighting climate change. About making a real impact.
  • We use data to make decisions: We possess the courage to accept "hard truths" and confront challenges head-on.
  • The power of growth mindset is real: We strive to be the best we can be. We are committed to embracing change and expanding our capabilities.
  • Results-driven with a bias for action. We are thoughtful and fast.
  • Adaptable and resilient: Guidewheelers have grit. We thrive in fast-paced environments and aren't afraid to take on hard things or embrace feedback and continuous improvement. We come through for our customers and teammates.
  • Extreme teamwork. "No one can whistle a symphony. It takes a whole orchestra to play it." — H.E. Luccock

What you'll do: We're a fast-growing start-up—so although the below are your primary responsibilities, we look for teammates who are constantly looking for more: More ways to better themselves, the company, and those around them.

As a Business Development Representative at Guidewheel, you will be primarily responsible for:

  • Sourcing new business opportunities and driving revenue through outbound prospecting efforts via cold calling, email campaigns, and other channels. Be incentivized to hit daily, weekly, and monthly Key Performance Indicators (KPIs).
  • Partnering with our marketing, sales, customer success and revenue operations teams to source new business and fuel our growth.
  • Powering Guidewheel's outbound engine via strategic decision-making, speaking to value, and managing a growing volume of accounts in a fast-paced, high activity environment.
  • Being the first point of contact our customers have with Guidewheel. You'll serve on the front-lines for our Go-To-Market engine and be our ultimate advocate as we scale.
  • Tracking and running experiments to constantly improve the conversion funnel.
  • Asking targeted and thoughtful questions to reveal value, and build a point of view to qualify our customer's needs and overcome objections.
  • Using technology to manage a high volume of prospects and make data-driven decisions for time prioritization.
  • Partnering directly with and learning from experienced Account Executives by shadowing many of the meetings you schedule, follow the sales process kick-started by your efforts, and share recognition.
Who we want: The ideal next Business Development Representative will have a proven winning record of over-achieving in the following skills and experiences:
  • 1+ year of cold calling or similar experience, with a track record of over-delivering on goals and objectives.
  • Thriving in a competitive, goal-oriented environment where you look at goal as the bare minimum and are always finding ways to overexceed.
  • Highly enjoys being in a dynamic sales environment. Your zone of genius is best exercised in front of customers on a daily basis.
  • Excited by the opportunity to build. Comfortable in the unknown and inspired by the opportunity to compete daily on a high-energy team with limitless potential. Thrives in a fast-paced environment with change as a constant.
  • A knack for creativity and undeterred by the first no. Results-driven.
  • Extremely coachable and open to feedback from both leadership and peers. Intrinsically motivated to always be sharpening craft, message, and the value-add for our customers. An attitude of collaboration that inspires others.
  • Familiar with outbound engine technology tools such as Salesforce, Outreach, Gong, G-Suite and others. Extremely organized with superb attention to detail.
  • Entrepreneurial and driven - want to be part of a fast growing SaaS company, set high standards, and deliver world-class results, demonstrating flexibility and adaptability as needed in a startup environment. Evidence of extreme drive, looking for a challenge and committed to winning as a team.

What's in it for you? There are a lot of reasons why you should want to be our next Business Development Representative, but some of the best are:

  • You will be in the room where it happens! Influence strategy as we build Guidewheel's outbound engine from the ground up.
  • Grow with a mission-driven team that believes developing talent is important, and is building that as a core strength of the company from day one.
  • Be a leader in the organization, leading the way for future hires and mentoring junior team members as they join.
  • Unlimited earning potential: With uncapped commissions, your hard work directly drives your success— perfect for top performers ready to maximize their earnings!
  • You'll get to build side-by-side with amazing humans, at a company on a mission to reach a $10B IPO by 2030, and see the positive impact of your work every day on the backbone of the economy and on the planet.
  • You'll get the privilege of joining at the ground level in building the FactoryOps layer for the world's factories and a company with generational impact.
  • You'll be an equity partner in the business, with our generous employee equity program. We want all our team members to have a stake in Guidewheel's success.

Additional benefits include:

  • Fair & equitable pay. Annual on-target earnings for this role are in the range of $50,000-$70,000, dependent on many factors and our internal compensation and role bands.
  • 100% remote culture. Work from wherever, whenever - we hired you to get a job done, and as long as that is happening, you have the autonomy to get it done where and when you feel comfortable. (Unfortunately, we are unable to hire candidates living in CA, CO or NY for this role).
  • Flexible PTO policy. We value balance and boundaries. To be the best version of you, you need time away from your screen, so we want you to take it.
  • Generous equity. Everyone at Guidewheel receives equity in the business. You will be working hard to build something great, and when we reach the finish line, you should be rewarded for your hard work.
  • Health Benefits. We offer different health benefits to cover your personal needs from day one of employment - you pick the plan that makes the most sense to you.
  • Additional Perks. Included but not limited to, 401k (match up to 4%), $500 home office set-up, parental leave, company laptop, retirement plan, paid company holidays, and some (if you choose) company travel to spend time with your Guidewheel peers.

Equal Opportunity Employer Statement:

Guidewheel is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Guidewheel makes hiring decisions based solely on qualifications, merit, and business needs at the time.