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Marketing Program Manager Jobs (NOW HIRING)

Collaborate with Manager of Growth Marketing, Product Management, and Sales teams to design, implement, and oversee programs, ensuring strategic alignment and driving growth opportunities. * Work ...

$133K - $249K/yr

Collaborating with Regional Marketing Program Managers, and field and channel partners to analyze related competitive information, and market and customer data; facilitating effectively program ...

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Marketing Program Manager information

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How much do marketing program manager jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for marketing program manager in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
What cities are hiring for Marketing Program Manager jobs? Cities with the most Marketing Program Manager job openings:
What are the most commonly searched types of Marketing Program jobs? The most popular types of Marketing Program jobs are:
Who are the top companies hiring for Marketing Program Manager jobs? The top employers for Marketing Program Manager jobs are:
What states have the most Marketing Program Manager jobs? States with the most job openings for Marketing Program Manager jobs include:
Infographic showing various Marketing Program Manager job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 96% Full Time, and 2% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.
Wallets, Payments & Commerce- Marketing Program Manager

Wallets, Payments & Commerce- Marketing Program Manager

Apple

Cupertino, CA

$117K - $176K/yr

Full-time

Medical, Dental, Retirement

Posted 18 days ago


Apple rating

8.1

Company rating: 8.1 out of 10

Based on 661 frontline employees who took The Breakroom Quiz

6th of 30 rated technology retailers


Job description

At Apple, we don’t just build great products - we create a kind of wonder that revolutionizes entire industries. It’s the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.
Description
As a Marketing Program Manager, you will play a crucial role in supporting and driving key marketing programs across various functions. You will work closely with cross-functional teams, to ensure the seamless execution of marketing initiatives. Your day-to-day will involve a blend of strategic planning, hands-on project management, and leveraging data to optimize performance.
This is an exciting opportunity for someone who is eager to learn, grow, and contribute to a world-class marketing organization. If you are a self-starter with a passion for Apple products & services, marketing, and a knack for getting things done, we encourage you to apply.
","responsibilities":"Support the end-to-end lifecycle of various marketing programs, ensuring timely delivery and alignment with strategic objectives.
Collaborate with marketing leads to define project scope, objectives, deliverables, and success metrics.
Identify and mitigate potential risks and roadblocks, proactively addressing issues to keep programs on track.
Utilize data and analytics to monitor program performance, identify insights, and recommend optimizations.
Drive implementation and adoption of new marketing technologies and AI-driven tools.
Prepare and present program updates, reports, and recommendations to leadership.
Preferred Qualifications
MBA degree
Experience with data visualization tools (e.g., Tableau, Power BI)
Strong presentation skills and ability to articulate complex information clearly to various levels of audience across working teams and Senior Leadership.
Minimum Qualifications
5+ years of proven experience in marketing, program management or project management in a highly matrixed environment
Strong comfort and hands-on experience with AI tools (including LLMs), data analysis, and leveraging insights to inform marketing strategies and Leadership updates
Excellent interpersonal and communication skills, with a proven ability to build relationships, influence stakeholders, and collaborate effectively across diverse teams.
Demonstrated ability to manage complex projects from conception to completion, including planning, execution, tracking, and reporting.
Proven ability to quickly understand new areas, adapt to changing priorities, and effectively program manage a wide range of marketing initiatives as needed.
A proactive and resourceful approach to identifying challenges and implementing effective solutions.
Bachelor’s degree in Marketing, Business, or a related field
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $176,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976