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Marketing Program Manager Jobs (NOW HIRING)

JRG Partners

Marketing Program Manager

Boston, MA · On-site

Marketing Programs Manager Status: Exempt Position: Reports to: Vice President, Marketing Our organization is a rapidly growing Boston-based life science company whose mission is to save lives of ...

SafeinHome

Be Seen First

Marketing Program Manager

Columbus, OH · Remote

$75K - $85K/yr

Job Overview The Marketing Program Manager -- Ambassador & Events plays a key role in expanding SafeinHome's visibility, credibility, and community engagement through structured programs and high ...

NTT Data, Inc.

Marketing Program Manager

Your role at a glance We are looking for a Marketing Program Manager who excels at turning plans into execution. This role is responsible for coordinating the end-to-end delivery of integrated ...

ServiceNow

Marketing Program Manager

Santa Clara, CA · On-site

$137K - $241K/yr

We are seeking a Marketing Program Manager (IC4) to join our Digital Experience Platform (DXP) team within Marketing. In this highly visible role, you will help lead complex, cross-functional digital ...

Collabera

Marketing Program Manager

Davidson, NC

Marketing Program Manager Duration: 12 + Months (Could go beyond) Summary: * Research market pricing conditions in local & regional areas to determine consumer HVAC pricing. * Responsible for ...

ServiceNow

Marketing Program Manager

Santa Clara, CA

$137K - $241K/yr

We are seeking a Marketing Program Manager (IC4) to join our Digital Experience Platform (DXP) team within Marketing. In this highly visible role, you will help lead complex, cross-functional digital ...

ServiceNow

Marketing Program Manager

Santa Clara, CA

$137K - $241K/yr

We are seeking a Marketing Program Manager (IC4) to join our Digital Experience Platform (DXP) team within Marketing. In this highly visible role, you will help lead complex, cross-functional digital ...

ServiceNow

Marketing Program Manager

Santa Clara, CA · On-site

$137K - $241K/yr

We are seeking a Marketing Program Manager (IC4) to join our Digital Experience Platform (DXP) team within Marketing. In this highly visible role, you will help lead complex, cross-functional digital ...

Alarm.com

Marketing Program Manager

Liberty Lake, WA · On-site

In addition to managing marketing programs, this role will provide hands-on support for ongoing website management in WordPress, helping ensure our website content, campaign landing pages, and ...

2K

Marketing Program Manager

Los Angeles, CA · On-site

$100K - $148K/yr

What We Need Reports to: Sr. Director of Global Go-to-Market We are looking for a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team.

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Marketing Program Manager information

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How much do marketing program manager jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for marketing program manager in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
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What cities are hiring for Marketing Program Manager jobs? Cities with the most Marketing Program Manager job openings:
What are the most commonly searched types of Marketing Program jobs? The most popular types of Marketing Program jobs are:
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Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 96% Full Time, and 2% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,025 per year, or $54.8 per hour.

Marketing Program Manager

Your Behavioral Health

Torrance, CA • On-site

$85K - $100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 6 days ago

Job description

Welcome to Your Behavioral Health (YBH). Our mission is to guide individuals through the intricate landscape of behavioral health, ensuring that expert support is not only available but also easily accessible. At YBH, we pride ourselves on being a centralized hub teeming with resources designed to aid clients and their families in pinpointing the optimal support tailored to their distinct needs and aspirations for well-being.

Summary of Position

The Marketing Programs Manager is a key member of the Marketing team responsible for leading the strategy, planning, and execution of outreach, engagement and event campaigns for providers, alumni, and partners. This role ensures that all communications are timely, accurate, and effective, supporting growth, engagement, and access to care.

This is a hands-on role that blends program management, campaign development and execution, and cross-functional coordination. The Marketing Programs Manager works closely with clinical leadership, business development, and marketing to bring campaigns and initiatives to life.

Essential Responsibilities


Marketing Program Management:

  • Plan and implement integrated marketing programs focused on nurture outreach, e-newsletters, and events
  • Coordinate campaign timelines, deliverables, and stakeholder inputs
  • Ensure adherence to Responsible-Accountable-Consulted-Informed (RACI) framework and Standard Operating Procedures (SOPs)
  • Establish tracking and reporting mechanisms for these campaigns to drive qualified leads and meet target customer acquisition cost (CAC) goals

Email Marketing & Campaign Execution:

  • Distribute and track performance of newsletters, event invitations, outreach campaigns, and ad hoc communications
  • Utilize platforms such as Marketing Cloud, CE-Go, and Evite to execute campaigns
  • Monitor campaign performance and optimize based on data insights

Event Marketing:

  • Partner with Business Development, Operations, and Clinical teams to plan and promote virtual and in-person events
  • Manage event promotion timelines, invitations, and communications materials
  • Manage vendor relationships for print and swag production, including sourcing, quoting, proofing, and fulfillment coordination
  • Ensure all event-related communications are accurate, compelling, and aligned with brand standards

Team & Cross-Functional Leadership:

  • Serve as the central liaison between Marketing, Clinical, and Business Development teams
  • Ensure all communications are aligned with brand standards and broader marketing strategy
  • Supervise and provide direction to 12 team members and/or contractors
  • Support prioritization, feedback, and execution to ensure high-quality deliverables
  • Other duties as assigned by supervisor.
Education & Experience

Required:

  • Bachelor's degree in business or other related field
  • 58 years of experience in marketing programs, campaign management, or event marketing
  • Experience developing and executing email marketing campaigns and managing marketing calendars
  • Experience working with Salesforce (or similar CRM), Marketing Cloud (or similar marketing automation platform), and event platforms
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Excellent writing and editing skills across diverse audiences
  • Proven ability to work cross-functionally with multiple stakeholders

Preferred:

  • Experience in healthcare services, behavioral health, or health tech
  • Experience supporting both B2B (providers/partners) and B2C (patients) audiences

Required Skills/Abilities:

  • Strong program and project management skills
  • Data-driven mindset with the ability to analyze and optimize campaign performance
  • Clear and effective communication skills
  • High attention to detail and accuracy
  • Collaborative and adaptable work style
  • Proficiency with marketing platforms, CRM systems, and Microsoft Office Suite or related tools

Benefits:

  • Medical, dental, and vision insurance
  • Life and disability coverage
  • Retirement plan
  • Paid sick, time off, and holidays
  • Employee Assistance Program
  • Professional development opportunities
  • Other company - sponsored wellness or support programs

Pay: $85,000 - $95,000 per year.

Schedule: Fully in-person in Torrance. Monday through Friday.