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Marketing Program Manager Jobs in Santa Rosa, CA

Hanna Center

Marketing & Communications Manager

Sonoma, CA · On-site

$100K - $120K/yr

Manage the organization's email marketing program for both Hanna Center and Hanna Academy, including newsletters, donor communications, and campaign sends * Use the organization's email marketing ...

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

Lead the planning, execution, and evaluation of trade promotions, shopper marketing programs, and in-store activations, ensuring strong execution and measurable ROI. * Manage the ongoing development ...

STS Global

Program Sales Manager

Santa Rosa, CA · On-site

$54K - $61K/yr

Marketing our program and schools worldwide. Recruiting families and staff to STS Select ... and time management Positive can-do attitude Self-motivated Interpersonal and negotiation skills ...

STS Global

Program Sales Manager

Santa Rosa, CA · On-site

$54K - $61K/yr

... media and marketing for the STS Select Program • Increased brand recognition worldwide • ... and time management • Positive can-do attitude • Self-motivated • Interpersonal and ...

Ema

Field Marketing Manager

Bodega Bay, CA · On-site

$120K - $160K/yr

If you've built field marketing programs from scratch, know how to get scrappy when budgets are ... Plan, manage, and execute end-to-end logistics for industry conferences, tradeshows, and Ema-hosted ...

Caleres

Manager, Brand Marketing

Novato, CA · On-site

$96K - $125K/yr

Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty ... Retail marketing experience preferred * Strong leadership, communication, and project management ...

Caleres

Specialist, Marketing

Novato, CA · On-site

$65K - $85K/yr

Manage Vendor Co-Op Programs: Assist with planning and executing vendor-supported seasonal programs ... Bachelor's degree in Marketing, Business, or related field preferred * 3-5 years of marketing ...

Clover Sonoma

Sr. Director, Marketing

Petaluma, CA

$190K - $220K/yr

... programs that balance emotive depth and consumer fun. * Experience in shopper/customer marketing in partnership with Customers / Sales. * Strong people leadership, budget management, and agency ...

Kavaliro

Marketing Manager

Santa Rosa, CA · On-site

The Marketing Manager is Responsible for coordination of all the Bank's marketing strategies ... programs and services * Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are ...

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Marketing Program Manager information

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How much do marketing program manager jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for marketing program manager in Santa Rosa, CA is $59.94, according to ZipRecruiter salary data. Most workers in this role earn between $45.19 and $72.02 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Santa Rosa, CA? The most popular types of Marketing Program jobs in Santa Rosa, CA are:
What job categories do people searching Marketing Program Manager jobs in Santa Rosa, CA look for? The top searched job categories for Marketing Program Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Marketing Program Manager jobs? Cities near Santa Rosa, CA with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Santa Rosa, CA as of July 2026, with employment types broken down into 81% Full Time, 17% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $124,667 per year, or $59.9 per hour.

Marketing & Communications Manager

Hanna Center

Sonoma, CA • On-site

$100K - $120K/yr

Full-time

Posted 16 days ago

Job description

Job Title: Marketing & Communications Manager

FLSA Classification: Exempt

Department: Marketing & Communications

Reports to: VP of Development and Marketing

Updated: 06.01.26


Job Summary

The Marketing & Communications Manager owns the day-to-day communications engine for Hanna Center and its partner organization, Hanna Academy. This role is responsible for crafting and distributing compelling content across email, website, social media, print, and earned media — ensuring consistent, mission-aligned messaging across every audience Hanna serves, from donors and families to community partners and prospective students.

Reporting to the Vice President of Development, Marketing & Events, this person will manage the organization's email marketing program, maintain and update both the Hanna Center and Hanna Academy websites, oversee social media presence across all platforms, support public relations efforts, and produce print and digital collateral. This role works closely with the development team to craft donor-facing communications and appeals, and partners with the Events & Community Engagement Manager to provide marketing support for signature events as needed — without owning event logistics or execution.

The ideal candidate is a strong writer and storyteller who is comfortable managing multiple communications channels simultaneously, can translate organizational priorities into compelling content for diverse audiences, and brings a self-starting, detail-oriented approach to a fast-paced, mission-driven environment.

Essential Functions

Email Marketing

  • Manage the organization’s email marketing program for both Hanna Center and Hanna Academy, including newsletters, donor communications, and campaign sends
  • Use the organization's email marketing platform to build, schedule, and distribute email campaigns and newsletters
  • Maintain and segment email lists, ensuring accurate targeting and audience-appropriate messaging
  • Track and report on open rates, click-through rates, and engagement metrics to optimize content and distribution strategy


Website Management

  • Maintain and update the Hanna Center and Hanna Academy websites, ensuring accuracy, brand consistency, and up-to-date information
  • Coordinate with the website design vendor on larger updates, redesigns, or technical needs
  • Update internal portals and board portals with relevant news and organizational updates
  • Monitor website performance and engagement analytics, using data to inform content and structure improvements


Social Media

  • Manage Hanna Center and Hanna Academy's social media presence across LinkedIn, Facebook, Instagram, and other relevant platforms
  • Develop and execute a social media content strategy that drives engagement and reflects organizational priorities and brand voice
  • Oversee social media contractors or freelancers, ensuring content aligns with brand guidelines and messaging needs
  • Monitor, report, and present on social media engagement analytics, adjusting strategy based on performance


Public Relations & Earned Media

  • Serve as the day-to-day liaison with Hanna's PR firm, coordinating press opportunities, interview requests, and media research projects
  • Draft and coordinate press releases and media materials in partnership with the PR firm and leadership
  • Track earned media coverage and report on PR outcomes and visibility
  • Support crisis communications needs as they arise, in coordination with leadership and the PR firm


Print & Digital Collateral

  • Create and manage print and digital collateral, including brochures, flyers, signage, and donor-facing materials
  • Coordinate with design vendors and contractors on larger creative projects, ensuring consistency with brand guidelines
  • Manage smaller graphic design needs directly using Adobe Creative Suite or Canva
  • Oversee production of organizational collateral, including the annual report, working closely with leadership and development on content and storytelling


Donor & Development Communications

  • Partner with the development team to draft and produce donor-facing communications, including appeals, stewardship materials, and event invitations
  • Support the writing and design of fundraising appeals in collaboration with development leadership
  • Ensure consistent messaging and branding across all donor and development touchpoints


Cross-Functional Event Support

  • Provide marketing and communications support for Hanna's signature events as needed, including email promotion, social media coverage, signage, and event collateral
  • Partner with the Events & Community Engagement Manager to ensure consistent messaging and branding across all event communications
  • Capture photos and content at programs, events, and donor check presentations for use across marketing channels
  • This supports events through marketing and communications only and does not own event logistics, vendor management, or day-of execution
Core Competencies
  • Strong writing, storytelling, and content development across multiple channels and audiences
  • Email marketing strategy and execution
  • Website management and basic content management system fluency
  • Social media strategy and platform management
  • Public relations coordination and media relations support
  • Graphic design and print/digital collateral production
  • Cross-functional collaboration, particularly with development and events
  • Data-Driven decision making using engagement and performance analytics
  • Commitment to Hanna Center's mission, values, and community impact
Work Environment

This position is primarily office-based at Hanna Center's Sonoma campus, with occasional on-site support for events and community programs. Some evening and weekend work may be required to support events, campaigns, or organizational needs. Some local travel required.

Physical Demands
  • Ability to remain on feet for extended periods during events
  • Ability to travel locally for meetings, venue visits, and community events
  • Ability to lift and carry materials up to 30 pounds
  • Ability to work outdoors in varying weather conditions during campus events
Education and Experience
  • Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or related field
  • 3-5+ Years of experience in marketing, communications, or public relations, ideally within a nonprofit or mission-driven organization
  • Demonstrate experience managing email marketing campaigns and website content
  • Experience managing social media accounts and developing platform-specific content strategy
  • Experience working with or coordinating PR firms or media relations a plus
  • Proficiency in Adobe Creative Suite, Canva, or similar design tools
  • Fluency in website content management systems (WordPress or similar) and email marketing platforms
  • Excellent writing skills with the ability to adapt tone and messaging across diverse audiences
  • Highly organized, with the ability to manage multiple channels and deadlines simultaneously
  • Self-starting individual who requires little day-to-day supervision and is results-driven
Additional Eligibility Requirements

Must clear background check for a Community Care Licensed facility, including physical, TB, and drug test. Valid California driver's license with ability to become insured under company policy. Certified or ability to become certified in CPR and First Aid. Complete Mandated Child Abuse Reporting, Ethical Standards, and Crossing Boundaries of Employee Conduct training.

Affirmative Action/EEO Statement

Hanna is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Other Duties

This job description is not exhaustive and may be subject to change at any time. Other duties may be assigned as needed to support organizational goals.