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Marketing Program Manager Jobs in Santa Rosa, CA

Marcom is the creatively led global team that oversees Apple's consumer-facing marketing. We ensure ... Description The Program Manager, Design Systems is the strategic owner of the Digital Design ...

Program Sales Manager

Santa Rosa, CA · On-site

$54K - $61K/yr

Marketing our program and schools worldwide. Recruiting families and staff to STS Select ... and time management Positive can-do attitude Self-motivated Interpersonal and negotiation skills ...

Program Sales Manager

Santa Rosa, CA · On-site

$54K - $61K/yr

... media and marketing for the STS Select Program • Increased brand recognition worldwide • ... and time management • Positive can-do attitude • Self-motivated • Interpersonal and ...

Field Marketing Manager

Bodega Bay, CA · On-site

$120K - $160K/yr

If you've built field marketing programs from scratch, know how to get scrappy when budgets are ... Plan, manage, and execute end-to-end logistics for industry conferences, tradeshows, and Ema-hosted ...

Manager, Brand Marketing

Novato, CA · On-site

$96K - $125K/yr

Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty ... Retail marketing experience preferred * Strong leadership, communication, and project management ...

Specialist, Marketing

Novato, CA · On-site

$65K - $85K/yr

Manage Vendor Co-Op Programs: Assist with planning and executing vendor-supported seasonal programs ... Bachelor's degree in Marketing, Business, or related field preferred * 3-5 years of marketing ...

... programs and services * Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are ... Manages marketing employees and external vendors and acts as liaison with advertising agencies and ...

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

... programs and services * Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are ... Manages marketing employees and external vendors and acts as liaison with advertising agencies and ...

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

... programs and services * Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are ... Manages marketing employees and external vendors and acts as liaison with advertising agencies and ...

Strategic Marketing Manager, Data Centers

CA · On-site +1

$107K - $131K/yr

This position reports to: Industries and Channel Marketing Manager __ Your role and ... This role is responsible for defining and activating strategic marketing programs aligned with ABB ...

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Marketing Program Manager information

See Santa Rosa, CA salary details

$19

$59

$94

How much do marketing program manager jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for marketing program manager in Santa Rosa, CA is $59.94, according to ZipRecruiter salary data. Most workers in this role earn between $45.19 and $72.02 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Santa Rosa, CA? The most popular types of Marketing Program jobs in Santa Rosa, CA are:
What are popular job titles related to Marketing Program Manager jobs in Santa Rosa, CA? For Marketing Program Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Santa Rosa, CA look for? The top searched job categories for Marketing Program Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Marketing Program Manager jobs? Cities near Santa Rosa, CA with the most Marketing Program Manager job openings:
Infographic showing various Marketing Program Manager job openings in Santa Rosa, CA as of May 2026, with employment types broken down into 91% Full Time, 8% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $124,667 per year, or $59.9 per hour.
IT PROGRAM MANAGER, MARKETING

IT PROGRAM MANAGER, MARKETING

Graton Resort & Casino

Rohnert Park, CA • On-site

Full-time

Posted 4 days ago


Job description

Position Summary:
The IT Program Manager, Marketing leads the stakeholder partnerships, technology portfolio, and delivery of solutions in Marketing, including Brand marketing, Digital & Creative, Rewards, Player Development and Events.
This role proactively identifies opportunities where technology can contribute to guest experience and business success, collaborates to develop technology roadmaps, plans and leads initiatives, and leads a team performing systems management, business analysis, data stewardship, and ongoing support in close collaboration with all IT and business functions.
This role operates as the services and systems owner for related platforms and technologies including websites, mobile apps, database marketing, creative operations, loyalty systems, and related guest-facing integrations and infrastructure. Manages the relationships with related vendors.
Essential Functions:
1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, and
procedures.
3. Act as a trusted advisor to Graton leadership and teams, aligning business objectives to technology solutions and collaborating on strategy, delivery, and support.
4. Develop and communicate roadmaps for process and system initiatives to meet stakeholder goals with consideration to prioritization, constraints, and other strategic considerations.
5. Define, plan and lead projects including developing scope, requirements, stakeholder communications, project financials, schedules, and managing exceptions.
6. Work with project teams and vendors to deliver implementations, enhancements, upgrades, process and regression testing, change management, communication, documentation, and adoption support.
7. Champion change management, adoption and training efforts to maximize effectiveness of solutions and processes.
8. Lead and mentor a team of analysts, engineers and administrators supporting related systems and projects.
9. Lead solution analysis & selection initiatives.
10. Manage systems lifecycles in partnership with architecture, functional, and operations teams.
11. Oversee daily systems operation and support through ticketing systems and processes, and including internal and outsourced services.
12. Review systems issues to identify and communicate business impacts and lead the development of solutions.
13. Collaborate with Support Operations team to enable effective first-level support and clear escalation paths, ensuring a great guest experience.
14. Manage and support Graton's relationships with vendors and implementation partners by participating in selection, contracting, negotiations, and managing vendor performance.
15. Guide the data architecture and usage for owned systems and ensure smooth transactional data flow and quality, in partnership with analytics and architecture teams.
16. This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Duties and responsibilities may be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.
Required Qualifications:
1. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
2. Bachelor's Degree in a related field, or equivalent experience, plus
3. A minimum of 8 years of extensive, varied experience in relevant business and/or technology areas
4. Experience leading and managing technology teams.
5. Deep understanding of the software and technology solutions in their areas of responsibility including digital marketing, web stacks, creative ops, Adobe tools, and related integrations.
6. Deep understanding of relevant business functions, processes, and typical requirements that influence systems selection and usage.
7. Demonstrated excellent verbal/written communication skills across varying levels of the organization.
8. Ability to understand key regulations pertinent to the business, such as PCI, NIGC etc., and ensure solutions and services meet and comply with requirements.
Preferred Qualifications:
1. Industry experience in gaming, entertainment, and/or hospitality.
2. Project management certifications such as PMI-PMP/Agile a plus
Physical Requirements:
1. Manual dexterity to operate job related equipment.
2. Ability to lift up to 25 pounds with or without assistance.