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Marketing Program Manager Jobs in San Ramon, CA (NOW HIRING)

Mixpanel

Startup Program Manager

San Francisco, CA · Hybrid

About the Team This role sits within the Marketing org and reports to the Global Startup Program ... As Startup Program Manager, you'll own the day-to-day execution of the program: building and ...

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Marketing Program Manager information

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$19

$61

$96

How much do marketing program manager jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for marketing program manager in San Ramon, CA is $61.26, according to ZipRecruiter salary data. Most workers in this role earn between $46.20 and $73.61 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What job categories do people searching Marketing Program Manager jobs in San Ramon, CA look for?

The top searched job categories for Marketing Program Manager jobs in San Ramon, CA are:

What cities near San Ramon, CA are hiring for Marketing Program Manager jobs?

Cities near San Ramon, CA with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in San Ramon, CA as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, and 4% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $127,425 per year, or $61.3 per hour.

Web Marketing Program Manager (Contract)

Sia

San Francisco, CA

$70 - $75/hr

Contractor

Re-posted yesterday

Job description

Company Description

About Sia Experience - Marketing Advisory 

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise. 

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations-from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact. 

Job Description
  • Employment Type: W2 only
  • Compensation: $70-75 hour
  • Duration: Full-time (40 hours/week) through December 31, 2026
  • Schedule: Monday-Friday, 9:00 AM-5:00 PM PST
  • Office: Hybrid
  • Location: West Coast Preferred

About the Role 

As a Web Program Manager, you'll serve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'll work across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives. 

Impact 

By bringing clarity to priorities, dependencies, and opportunities, you'll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, and optimized-ultimately driving stronger customer experiences and business outcomes. 

Key Responsibilities 

Program Management & Delivery 

  • Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website 
  • Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans 
  • Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives 
  • Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs 
  • Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction 
  • Identify risks, dependencies, and blockers early and proactively drive resolution 

Strategic Problem Solving & Optimization 

  • Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity 
  • Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions 
  • Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments 
  • Drive process improvements that improve scalability, execution quality, and stakeholder experience 
  • Apply web best practices and strategic thinking to both new initiatives and existing site experiences 
  • Establish and refine operational processes, documentation, and governance frameworks that support a growing web program 

Web Strategy & Planning 

  • Translate marketing and business objectives into actionable web recommendations and project plans 
  • Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health 
  • Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary 
  • Ensure web initiatives support broader marketing goals and customer journey objectives 
  • Partner with stakeholders to define success metrics and measurement approaches for key initiatives 

Stakeholder Management & Communication 

  • Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle 
  • Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly 
  • Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate 
  • Lead recurring project communications, stakeholder reviews, and status updates 
  • Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives 

Analytics & Performance 

  • Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities 
  • Monitor key performance indicators and identify trends, risks, and areas for improvement 
  • Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews 
  • Communicate performance outcomes, insights, and recommendations to stakeholders and leadership 
  • Translate performance data into actionable next steps and roadmap opportunities 

What Success Looks Like 

  • AI-native operator - you use AI fluently across drafting, synthesis, and analysis. You think in agents and automation, not just prompts. You bring this capability to the role from day one
  • Projects are effectively scoped, planned, and delivered with strong stakeholder alignment and minimal oversight 
  • Stakeholders view you as a trusted partner who can independently drive initiatives forward and navigate ambiguity 
  • Web initiatives are prioritized effectively based on business impact, effort, dependencies, and strategic value 
  • Opportunities for optimization and improvement are proactively identified and acted upon Cross-functional teams remain informed, aligned, and accountable throughout the project lifecycle 
  • Risks, blockers, and dependencies are surfaced early and managed effectively 
  • Web recommendations are grounded in data, business objectives, and industry best practices 
  • Operational processes become more scalable, efficient, and effective over time 
  • Site performance, user experience, and overall program health continuously improve through proactive ownership 
  • Work is organized, timelines are managed, and nothing falls through the cracks 
Qualifications
  • 5-8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles 
  • Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred 
  • Proven experience managing complex, cross-functional web initiatives from planning through launch 
  • Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies 
  • Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention 

Demonstrated experience with: 

  • Landing page strategy 
  • SEO fundamentals and optimization 
  • Content strategy and information architecture 
  • User journeys and conversion best practices 
  • Website governance and operational processes 
  • Web analytics and performance measurement 
  • Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities 
  • Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation 
  • Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams 
  • Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion 
  • Bachelor's degree required 

Preferred:

  • Familiarity with SEO basics and how they integrate into web content workflows
  • Consumer hardware, e-commerce, or devices web marketing background
  • Experience with project management tools 
  • Content strategy experience (educational guides, product exploration, editorial calendars)
  • Agency coordination experience
Additional Information

Diversity, Equity, Inclusion & Belonging 

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Work Authorization & Sponsorship 

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).

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