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Marketing Program Manager Jobs in Santa Rosa, CA

Caleres

Specialist, Marketing

Novato, CA · On-site

$65K - $85K/yr

Manage Vendor Co-Op Programs: Assist with planning and executing vendor-supported seasonal programs ... Bachelor's degree in Marketing, Business, or related field preferred * 3-5 years of marketing ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

... programs and services * Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are ... Manages marketing employees and external vendors and acts as liaison with advertising agencies and ...

Poppy Bank

Marketing Manager

Santa Rosa, CA

$100K - $120K/yr

... programs and services * Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are ... Manages marketing employees and external vendors and acts as liaison with advertising agencies and ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

... programs and services * Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are ... Manages marketing employees and external vendors and acts as liaison with advertising agencies and ...

ABB

Strategic Marketing Manager, Data Centers

CA · On-site +1

$107K - $131K/yr

This position reports to: Industries and Channel Marketing Manager __ Your role and ... This role is responsible for defining and activating strategic marketing programs aligned with ABB ...

River Rock Casino

Director of Marketing

Geyserville, CA · On-site

... program management, creative concepts, advertising, public relations, promotions and special events, player development, budgeting, financial and statistical analysis, media selection, campaign ...

2K

Product Marketing Manager

Novato, CA

$180K/yr

... Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play ... Drive the development of new promotional programs and help identify marketing best practices within ...

2K

Product Marketing Manager

Novato, CA · On-site

$180K/yr

... Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play ... Drive the development of new promotional programs and help identify marketing best practices within ...

Block

Enterprise Partner Marketer

Bodega Bay, CA · On-site

$21.25/hr

Program Strategy & Execution * Lead the development and execution of bespoke 1:1 partner marketing programs, coordinating with Growth, CRM, Social & Partnerships, Legal, and Analytics partners.

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Marketing Program Manager information

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$19

$59

$94

How much do marketing program manager jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for marketing program manager in Santa Rosa, CA is $59.94, according to ZipRecruiter salary data. Most workers in this role earn between $45.19 and $72.02 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
More about Marketing Program Manager jobs
What are the most commonly searched types of Marketing Program jobs in Santa Rosa, CA? The most popular types of Marketing Program jobs in Santa Rosa, CA are:
What are popular job titles related to Marketing Program Manager jobs in Santa Rosa, CA? For Marketing Program Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Santa Rosa, CA look for? The top searched job categories for Marketing Program Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Marketing Program Manager jobs? Cities near Santa Rosa, CA with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 2% As Needed, 94% Full Time, and 4% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $124,667 per year, or $59.9 per hour.
Specialist, Marketing

Specialist, Marketing

Caleres

Novato, CA • On-site

$65K - $85K/yr

Full-time

Medical, Retirement, PTO

Posted 24 days ago

Caleres rating

6.8

Company rating: 6.8 out of 10

Based on 26 frontline employees who took The Breakroom Quiz

Job description

At Vionic, we're more than just a footwear brand; we're a human performance collective dedicated to harnessing science, ingenuity and input from medical professionals, athletes, and our loyal raving fans. Our exclusive VIO MOTION™ Technology, a fusion of dynamic movement and grounded stability, is the key to achieving whole-body balance. We believe balance is a force within each of us, shaping our physical, emotional, and mental well-being. Join us in moving purposefully with every step, where balance begins within, sets you in motion, and starts with Vionic.
Join our dynamic and thriving footwear company as a Specialist, Marketing in Novato, CA where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
  • Lead Seasonal Promotional Execution: Coordinate and evaluate all promotional elements within seasonal key events
  • Drive Cross-Functional Collaboration: Partner with Creative, Media, CRM, eCommerce, Merchandising, Store Support, and D2C teams to ensure cohesive brand messaging across all channels
  • Manage Meetings & Project Timelines: Schedule and lead meetings for key initiatives, including post-event audits
  • Support Marketing Programs & Brand Initiatives: Execute marketing programs focused on improving customer experience, strengthening brand perception, and increasing customer loyalty
  • Maintain Marketing Documentation & Reporting: Create, update, and communicate calendars, ad lists, coupon information, and timing documents
  • Manage Vendor Co-Op Programs: Assist with planning and executing vendor-supported seasonal programs

Perks you will enjoy!
  • Our Shoe Discounts: No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
  • Get Paid When You Want: Access your money as you earn it and request your earnings before payday
  • Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates

Qualifications that make you the perfect fit!
  • Bachelor's degree in Marketing, Business, or related field preferred
  • 3-5 years of marketing experience as an Account Coordinator/Account Manager
  • Retail marketing experience preferred
  • Strong verbal and written communication skills
  • Excellent organization, project management, and multitasking abilities
  • Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook

Vionic is part of Caleres Inc., a diverse portfolio of 15 global footwear brands including Sam Edelman,Famous Footwear,Naturalizer,Allen Edmonds and more. The Caleres' legacy includes more than 140-years of craftsmanship, a passion for fit and business savvy, with a mission to continue to inspire people to feel great...feet first.
Please note that the pay range provided is a good faith estimate for the position. The final compensation offer will be determined after reviewing relevant factors, which include a candidate's qualifications and experience.
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud

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About Caleres

Sourced by ZipRecruiter

The name Caleres comes from the Latin word calēre meaning to glow with passion or intensity. It’s that passion that helped our founder, George Warren Brown, forever change the way the world felt about fit. Before our company was born, shoemakers typically made the same shoe for both the right and left foot and it was difficult to distinguish shoes made for men and women. As a global footwear company, home to a diverse portfolio of loved and admired brands, Caleres has been ferocious about fit since 1878. The Caleres story is most simply defined by the company's mission: Inspire people to feel great...feet first. This includes creating sustainable value for all our stakeholders. We offer retailers and consumers a carefully cultivated portfolio of leading brands. Outfitted in our brands, customers can step confidently into every aspect of their life.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1878

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