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Marketing Program Assistant Jobs in Santa Rosa, CA

Caleres

Specialist, Marketing

Novato, CA · On-site

$65K - $85K/yr

Manage Vendor Co-Op Programs: Assist with planning and executing vendor-supported seasonal programs ... Bachelor's degree in Marketing, Business, or related field preferred * 3-5 years of marketing ...

SingleThread

Marketing Coordinator

Healdsburg, CA · On-site

$70K - $75K/hr

Employee Assistance Program - 6 free counseling sessions annually for you and your household ... * Assist with email marketing strategy and execution, draft content, build campaigns, and track ...

KSL Resorts

Director of Sales and Marketing

Napa, CA · On-site

$210K - $220K/yr

Maintain and participate in an active sales solicitation program in addition to the interaction and ... Invite clients to the resort for entertainment, lunches, tours and site inspections. * Assist in ...

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All JobsMarketing Program JobsMarketing Program Assistant JobsMarketing Program Assistant Jobs in Santa Rosa, CA

Marketing Program Assistant information

See Santa Rosa, CA salary details

$25.1K

$49.7K

$65.1K

How much do marketing program assistant jobs pay per year?

As of Jul 13, 2026, the average yearly pay for marketing program assistant in Santa Rosa, CA is $49,688.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,700.00 and $55,200.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Program Assistant vs Marketing Coordinator?

AspectMarketing Program AssistantMarketing Coordinator
ResponsibilitiesSupports marketing campaigns, manages schedules, assists with event planningCoordinates marketing activities, develops content, tracks campaign performance
Required SkillsOrganizational skills, basic marketing knowledge, communication skillsProject management, content creation, data analysis
CredentialsAssociate degree or relevant experience often sufficientBachelor’s degree in marketing or related field common
Work EnvironmentOffice setting, team support rolesOffice environment, collaborative projects

While both roles support marketing efforts, a Marketing Program Assistant typically provides administrative and logistical support, whereas a Marketing Coordinator takes on more active project management and content development responsibilities. The roles often overlap, but the Coordinator position usually requires more experience and a broader skill set.

What does a marketing assistant do?

A marketing assistant supports marketing teams by coordinating campaigns, managing social media accounts, preparing marketing materials, and conducting market research. They often use tools like Excel and marketing software, and may handle administrative tasks to ensure smooth campaign execution. Strong communication and organizational skills are essential for this role.

Is being an EA a stressful job?

An Executive Assistant (EA) role can be stressful due to managing multiple priorities, tight deadlines, and high-level communication. The level of stress often depends on the workload, organizational environment, and the assistant's experience and skills in time management and problem-solving.

What does a Marketing Program Assistant do?

A Marketing Program Assistant supports the marketing team by coordinating and executing various tasks related to marketing campaigns and programs. Their responsibilities often include organizing events, managing social media accounts, preparing promotional materials, and assisting with market research. They also help track campaign performance and ensure that projects are completed on time. This role requires strong organizational skills, attention to detail, and the ability to work collaboratively with others. Marketing Program Assistants play a crucial role in ensuring the smooth operation of marketing initiatives.

What are the key skills and qualifications needed to thrive as a Marketing Program Assistant, and why are they important?

To thrive as a Marketing Program Assistant, you need a solid understanding of marketing principles, strong organizational skills, and often a bachelor's degree in marketing or a related field. Familiarity with tools like CRM software, email marketing platforms, and Microsoft Office Suite is typically expected. Excellent communication, attention to detail, and adaptability help you excel in supporting campaigns and collaborating with teams. These skills ensure seamless execution of marketing programs and contribute to achieving organizational goals.

How much do marketing assistants get paid?

Marketing assistants typically earn a median annual salary of around $40,000 to $50,000, depending on experience, location, and industry. Entry-level roles may start lower, while those with specialized skills or certifications can earn higher wages. Compensation often includes benefits such as health insurance and paid time off.

What is the role of a marketing assistant?

A marketing assistant supports marketing teams by coordinating campaigns, managing social media accounts, preparing marketing materials, and conducting market research. They often use tools like Excel, CRM software, and analytics platforms, and may assist with event planning and administrative tasks to ensure marketing efforts run smoothly.

What are some typical responsibilities of a Marketing Program Assistant during the execution of a new campaign?

As a Marketing Program Assistant, you are often tasked with coordinating logistics, preparing promotional materials, tracking project timelines, and supporting communication between various teams. You'll likely assist with organizing meetings, collecting campaign data, and ensuring all deliverables are on schedule. This role also involves collaborating closely with marketing managers, designers, and external vendors to help keep campaigns running smoothly and efficiently.
What are the most commonly searched types of Marketing Program jobs in Santa Rosa, CA? The most popular types of Marketing Program jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Marketing Program Assistant jobs? Cities near Santa Rosa, CA with the most Marketing Program Assistant job openings:
Marketing Program Assistant jobs near you
Temporary Marketing Specialist II

Temporary Marketing Specialist II

Kavaliro

Santa Rosa, CA • On-site

Temporary

Re-posted 9 days ago

Job description

Job Description
Our client is seeking a Temporary Marketing Specialist II for a contract opportunity. The Marketing Specialist II will play a pivotal role in driving the success of marketing initiatives. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.
KEY RESPONSIBILITIES:
Marketing:
• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
• Conducting thorough marketing and competitive research and analysis.
• Crafting detailed marketing program descriptions and strategic plans.
• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• Brand Management: Maintain and enhance the company brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
• Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.
• Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
Department Support:
• Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.
REQUIREMENTS:
  • 4+ years of experience and knowledge of current marketing techniques and practices and marketing campaign management.
  • Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
  • Knowledge of list management and lead generation techniques.
  • Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
  • Knowledge of diverse media available plus media evaluation and buying/placement experience.
  • Ability to effectively plan and execute multi-step campaigns, projects, and events.
  • Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
  • Ability to lead and work with cross-functional teams.
  • Experience and familiarity in working with advertising agencies and vendor partners.
  • Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.
  • Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.
  • Strong verbal and written communication skills, including grammar and punctuation.
  • Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.
Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.
By using best practices and optimal employee recruiting strategies, Kavaliro provides employers with employment solutions by providing the most qualified and professional employees, who can staff both project and permanent positions in order to ensure the ongoing success of all types of businesses. We use a streamlined-yet-thorough approach to staffing that saves our clients administrative time, resources and money.

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