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Digital Marketing Manager Jobs in Santa Rosa, CA

Napa First Street

Senior Marketing Manager

Napa, CA · On-site

Digital Marketing Leadership: Oversee website content, paid media initiatives, SEO/SEM efforts ... Manage marketing budgets, invoices, and project timelines, ensuring resources are allocated ...

The Estate Yountville

Marketing Manager

Yountville, CA · On-site

Resort Marketing Manager Yountville, CA Nestled on 22 acres of breathtaking landscapes in the heart ... Develop digital creative assets to support campaigns and on-property initiatives * Maintain ...

The Estate Yountville

Marketing Manager

Yountville, CA · On-site

$125K/yr

Resort Marketing Manager Yountville, CA Nestled on 22 acres of breathtaking landscapes in the heart ... Develop digital creative assets to support campaigns and on-property initiatives * Maintain ...

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

The Trade Marketing Department at WX Brands is seeking an analytical, collaborative, and results ... Manage the ongoing development and optimization of the digital shelf through third-party partners ...

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All JobsDigital Marketing JobsDigital Marketing Manager JobsDigital Marketing Manager Jobs in Santa Rosa, CA

Digital Marketing Manager information

See Santa Rosa, CA salary details

$39.9K

$95.9K

$151.4K

How much do digital marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for digital marketing manager in Santa Rosa, CA is $95,906.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,900.00 and $109,300.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.
More about Digital Marketing Manager jobs

What are the most commonly searched types of Digital Marketing jobs in Santa Rosa, CA?

The most popular types of Digital Marketing jobs in Santa Rosa, CA are:

What are popular job titles related to Digital Marketing Manager jobs in Santa Rosa, CA?

For Digital Marketing Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Digital Marketing Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Digital Marketing Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Digital Marketing Manager jobs?

Cities near Santa Rosa, CA with the most Digital Marketing Manager job openings:

Digital Marketing Manager jobs near you
Infographic showing various Digital Marketing Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $95,906 per year, or $46.1 per hour.

Regional Digital Marketing Manager

Auberge Collection

Calistoga, CA • On-site

$130K - $140K/yr

Full-time

Re-posted 26 days ago

Job description

Company Description

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.

Job Description

The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, in partnership with property Marketing, Sales, Revenue Management, and Auberge Home Office Digital and Analytics teams. The role is responsible for implementing integrated digital strategies, overseeing paid media performance, and optimizing web conversion to drive demand, maximize marketing investment, and grow direct revenue.
The role is highly cross-functional, balancing strategic planning with digital campaign oversight, performance analytics, and commercial execution. In addition to strong analytical marketing expertise, the ideal candidate brings a luxury hospitality mindset and a strong understanding of brand storytelling, ensuring digital campaigns and commercial activations are both performance-driven and brand-elevating. A background working in a digital agency in media or analytics is preferable but not required.

Commercial & Digital Strategy
Partner with hotel Marketing, Revenue Management, and Sales teams to develop
integrated digital plans aligned with revenue goals, seasonal demand, and market
opportunities.
Translate hotel/market priorities into actionable digital campaigns and channel strategies
across paid media, web, and booking platforms.
Serve as the Regional digital marketing lead, monitoring market trends, competitive
activity, booking pace, and consumer demand to proactively adjust strategy and
investment.
Drive revenue growth and marketing efficiency by aligning digital investment, channel
strategy, and conversion performance with hotel commercial objectives and market
demand opportunities.
Partner closely with the Central Digital team to ensure alignment on strategy, reporting,
tools, and performance across the portfolio

Performance Marketing & Analytics
Monitor campaign pacing, conversion performance, attribution, and ROI, providing
data-driven recommendations to improve performance.
Understand the role of the web channel within the broader commercial ecosystem and
communicate digital performance drivers and conversion trends to ownership and hotel
leadership teams.
Deliver recurring performance insights, forecasts, and strategic recommendations to
property teams, regional leadership, and ownership groups.
Own month-end reporting, budget, forecasting, billing reconciliation, and allocation
recommendations across the regional hotel portfolio.
Partner with the Central Digital team to leverage analytics platforms and audience
insights to inform campaign strategy and conversion optimization.
Identify and implement data-driven opportunities to improve marketing effectiveness,
conversion, and guest acquisition across the regional portfolio.

Digital Activation & Platform Oversight
Lead digital activation across paid media, booking engine offers, onsite messaging tools,
and website platforms.
Partner with agency and activation teams to execute, optimize, and report on paid media
campaigns across Search, Meta, display, metasearch, and travel platforms.
Maintain accurate, optimized, and brand-aligned digital experiences across brand
websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and
related third-party channels.
Oversee website functionality, booking flows, software integrations, and GEO/SEO
optimization to support conversion performance and user experience.
Manage key digital marketing platforms and tools including GA4, Revinate, booking
engine platforms, Triptease, third-party OTAs, and related digital systems across the
portfolio.
Ensure digital activations and online experiences align with brand standards, commercial
priorities, and guest experience expectations.
Understand and support ADA, GDPR, and CCPA compliance across digital platforms.

Starting Salary Range - $130,000-$140,000/annually

Qualifications
  • 5-8+ years experience in digital, performance, or commercial marketing roles, preferably within hospitality, luxury, lifestyle, or travel brands
  • Strong understanding of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning
  • Experience managing multi-channel paid media campaigns and digital marketing budgets with a strong analytical and performance-oriented mindset
  • Proven ability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions
  • Experience working cross-functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners
  • Familiarity with hospitality digital marketing ecosystems including GA4, Revinate, booking engines, third-party OTA platforms, Triptease, and digital reporting tools
  • Strong capabilities and previous hands-on experience with Google analytics, the google suite and excel, attribution and tracking
  • Strong organizational and project management skills with the ability to manage multiple hotels, priorities, and timelines simultaneously
  • Excellent communication and presentation skills with the ability to clearly communicate performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups
  • Understanding of luxury hospitality branding and guest experience, with the ability to balance performance marketing objectives with elevated brand storytelling
  • Self-starter with a proactive, entrepreneurial mindset who thrives in a fast-paced, highly collaborative environment
  • Bachelor's degree required
Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.
For more information: auberge.com
Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.
Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
For more information, please visit www.friedkin.com

Solage Management Inc is an Equal Opportunity Employer, M/F/D/V. Solage Management Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solage Management Inc complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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