Marketing Program Manager Jobs in Washington, DC

Salary : $85,937.00 - $137,907.00 Annually
Location : 21 Maryland Ave Rockville MD 20850 USA
Job Type: Permanent
Job Number: 2026-00450
Department: Department of Public Libraries
Division: LIB 71 Marketing and Communication
Opening Date: 08/05/2026
Closing Date: 8/19/2026 11:59 PM Eastern
FLSA: Exempt
About the Position
Please note: The salary range above represents the earning potential for this position. The anticipated hiring range for this position will be $85,937 to $137,907, based on the candidate's qualifications and experience.
WHO WE ARE
MCPL has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1 million diverse customers.
Approximately 500 engaged and passionate staff provide services in 21 library locations and in community engagement using direct outreach and virtual assistance. MCPL is an open, inviting, and vital gateway to the information, ideas and enrichment that strengthens our county. A diverse, highly qualified staff continually assesses community needs and interests to support, encourage and inspire our customers.
MCPL believes in the right of all to learn and to grow. We value intellectual freedom, accountability, quality service, diversity, fairness, professional ethics, integrity of information and respect for our customers, our community, and ourselves. We are a learning organization that functions openly by exploring new ideas and using the collective talent, knowledge, and creativity of employees at all levels.
The Montgomery County Library System is committed to the full inclusion of all qualified individuals. MCPL values diverse perspectives, lived experiences, and cultures. MCPL encourages BIPOC (Black, Indigenous, and people of color), immigrants, women, LGBTQIA+, individuals with disabilities and veterans to apply. As part of this commitment, MCPL provides reasonable accommodations for persons with disabilities to participate in the job application or interview process and/or to perform the essential functions of the position.
WHO WE ARE LOOKING FOR
Are you a hands-on, people-focused leader who can keep a small team organized, motivated, and delivering on deadline? Montgomery County Public Libraries (MCPL) is seeking a Marketing & Communications Manager to lead our small but dedicated team in planning, tracking, and executing marketing and communication campaigns that land on time and on scope.
In this role, you will own the full campaign lifecycle: intake, scoping, scheduling, execution, and post-campaign review. You will oversee branding, internal and external communications, and media efforts while keeping every project visible and on track. You will also be a key player in building a positive team environment, supporting staff day to day, and building lasting rapport across departments and community partners.
This is a scrappy team. We move fast, wear multiple hats, and take a boots-on-the-ground approach. We are looking for a program manager who is present with their team, knows what everyone is working on, keeps track of workloads and schedules, and steps in to help when the work demands it. Creativity matters here, but so does follow-through.

• A proven people manager with exceptional interpersonal and leadership skills, and close attention to team capacity, coverage, and schedules.
• Skilled at project tracking and campaign management, keeping work on time, in scope, and clearly communicated.
• Experienced in developing and executing marketing and communications strategies.
• A strategic thinker who balances innovation with disciplined execution.
• A strong communicator who values teamwork, adaptability, and a can-do attitude.
• Comfortable working hands-on alongside a small team in a fast-moving environment

What You'll Be Doing

• Lead and motivate the Marketing & Communications team, providing mentorship, coaching, day-to-day support, and professional development.
• Manage team schedules, workloads, and coverage, maintaining clear visibility into assignments and capacity.
• Plan, track, and execute marketing campaigns from intake through delivery, ensuring work stays on time and within scope.
• Maintain campaign calendars, project timelines, and status reporting so priorities and deadlines are clear to staff and stakeholders.
• Develop and implement marketing strategies that align with MCPL's mission and strategic goals.
• Build strong relationships with internal teams, external stakeholders, and community partners to expand outreach and maximize impact.
• Oversee brand management, visual communications, media production, and social media efforts with an emphasis on innovation and engagement.
• Work hands-on alongside staff, contributing directly to production and execution when workload or deadlines require it.
• Use data-driven insights to inform campaigns, measure results, and support continuous improvement.
• Represent MCPL at local, state, and national forums, strengthening our presence and partnerships.

Please note the following additional details about this position:

• No telework is available for this role, fully on site
• Weekends and evenings may be required as needed
• Direct supervisor of 3 direct reports

Minimum Qualifications
Experience: 5 years of professional experience in marketing communication
Preferred Experience: 3 or more years of supervisory experience in a digital/creative/marketing/communications director or manager role preferred.
Education: Graduation from an accredited college or university with a bachelor's degree.
Equivalency: An equivalent combination of education and experience may be substituted.
Medical exam protocol: This position requires completion of a pre-employment medical history form to assess your ability to safely perform the essential duties of the role
Preferred Criteria, Interview Preferences
The applications of those individuals meeting the minimum qualifications will be reviewed to determine the extent, relevancy of training, and experience in the following areas:

• Formal experience overseeing unionized employees.
• Marketing expertise within local, state, or federal government sectors.
• A minimum of five years of leadership in managing marketing teams.
• Experience working in public libraries or an adjacent field.

IMPORTANT INFORMATION
The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.
Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.
MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference.
All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.
This will establish an Eligible List that may be used to fill both current and future vacancies.
If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.
Montgomery County Ethics Law: Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code. Additional information about outside employment can be obtained from the Ethics Commission website.
Leave Benefits
Our generous leave package starts with non-MLS permanent and term employees earning 15 days of sick leave and 15 days of annual leave in their first year, as well as up to three additional personal days each calendar year. Positions in MLS earn 35 days of paid time off each year. In addition, we offer all employees 10 paid holidays. Our leave policies adhere to the Family Medical Leave Act of 1993, and we provide six weeks of paid parental leave for new parents.
Retirement Benefits
All permanent and term positions are eligible for robust retirement plans. Public safety positions are eligible for a defined benefit pension plan in which they are vested after only five years. Employees in non-public safety positions can participate in retirement plans that contribute up to 12 percent of their annual salary. All employees can also participate in a supplemental retirement plan, the 457 Deferred Compensation Plan, to contribute even more to their retirement goals.
Tuition Assistance & Student Loan Forgiveness
Montgomery County employees are eligible to participate in the Federal Public Service Loan Forgiveness Program. Participants who meet all requirements may qualify for forgiveness on the remaining balance on their Direct Loans after making 120 qualifying monthly payments under a qualifying repayment plan while working full-time in a qualifying public service position. To learn more about PSLF, please visit the Student Loan Repayment Benefits page. Our tuition assistance program allows you to receive up to $2,130 annually in tuition assistance to help you achieve a degree that supports your career path.
Free Mass Transit Benefit
County employees are entitled to use the RideOn Bus service for free with a valid County-employee ID. This benefit can be used any time of the day or evening, including weekends. We also offer a pre-tax flexible spending account to reduce the cost of other mass-transit options such as MARC trains and Metro.
Reduced Child and Health Care Costs
Working for Montgomery County also entitles permanent and term employees to participate in healthcare and childcare Flexible Spending Accounts. These plans allow eligible employees to save on a pretax basis for healthcare and dependent care costs incurred during the plan year.
Employee Wellbeing
We deeply care about your holistic wellness. Our award-winning wellness program, LiveWell, will support you in improving and maintaining your physical, mental, financial, social, and intellectual well-being.
Learn more about our wonderful benefits available to you once you join our team. Montgomery County Benefits
01
What is your highest level of completed education?

• N/A
• High School/GED
• Associate's Degree
• Bachelor's Degree
• Master's Degree
• Juris Doctor
• Doctorate

02
How many years of professional experience do you have in Marketing Communications?

• No Experience or less than 1 year
• 1-2 Year's Experience
• 3 Year's Experience
• 4 Year's Experience
• 5 Year's Experience
• 6 Year's Experience
• 7 Year's Experience
• 8 Year's Experience
• 9+ Year's Experience

03
Do you have three (3) or more years of supervisory experience in a Digital/Creative/MarCom Director or Manager role?

• Yes
• No

04
Do you have formal experience overseeing unionized employees?

• Yes
• No

05
Please explain your experience overseeing unionized employees. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "N/A.
06
Do you have marketing expertise within local, state, or federal government sectors?

• Yes
• No

07
Please explain your experience marketing within local, state, or federal government sectors. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "N/A.
08
Do you have experience working in public libraries or an adjacent field?

• Yes
• No

09
Please explain your experience working in public libraries or an adjacent field. Please include the position(s) on your resume where this experience was gained. If you do not have experience in this area, please indicate "N/A."
Required Question