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Marketing Program Manager Jobs in Raleigh, NC (NOW HIRING)

First Citizens Bank

Program Manager

Raleigh, NC · On-site

Minmum of 8 years of experience managing marketing programs * Agency and/or financial services experience preferred * Familiarity with project management and collaboration tools * Proven ability to ...

First Citizens Bank

Program Manager

Raleigh, NC · On-site

Minmum of 8 years of experience managing marketing programs * Agency and/or financial services experience preferred * Familiarity with project management and collaboration tools * Proven ability to ...

Kobie Marketing

Technical Program Manager

Raleigh, NC

$125K - $162K/yr

About the team and what we'll build together Kobie is seeking a dynamic and highly organized Technical Program Manager (TPM) to drive the successful execution of our product portfolio and optimize ...

Kobie Marketing

Technical Program Manager

Raleigh, NC · Remote

$132K - $170K/yr

About the team and what we'll build together Kobie is seeking a dynamic and highly organized Technical Program Manager (TPM) to drive the successful execution of our product portfolio and optimize ...

IXL Learning

Marketing Manager

Raleigh, NC · On-site

As a Marketing Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. You will be ...

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Marketing Program Manager information

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$15

$48

$76

How much do marketing program manager jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for marketing program manager in Raleigh, NC is $48.46, according to ZipRecruiter salary data. Most workers in this role earn between $36.54 and $58.22 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What are the most commonly searched types of Marketing Program jobs in Raleigh, NC?

The most popular types of Marketing Program jobs in Raleigh, NC are:

What are popular job titles related to Marketing Program Manager jobs in Raleigh, NC?

For Marketing Program Manager jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Marketing Program Manager jobs in Raleigh, NC look for?

The top searched job categories for Marketing Program Manager jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Marketing Program Manager jobs?

Cities near Raleigh, NC with the most Marketing Program Manager job openings:

Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, and 4% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $100,806 per year, or $48.5 per hour.

Program Manager - Marketing Delivery

Raleigh, NC • On-site

First Citizens Bank

7.4

Company rating: 7.4 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

108th of 173 rated banks

People enjoy working here

Good employer

Recommended by students

Learn more about First Citizens Bankexternal

Full-time

Re-posted 15 days ago

Job description

Overview

This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Charlotte or Raleigh, NC. 

We are seeking a highly organized and strategic Program Manager, Marketing Delivery to drive the planning, orchestration, and execution of cross-channel marketing programs. As the connective tissue across marketing strategy, channel teams, and executional partners, this Program Manager will play a critical role in aligning stakeholders, negotiating priorities, and ensuring resources are optimized to deliver maximum impact.

The ideal candidate thrives in complexity, brings a strong operational mindset, and has a proven ability to balance rigor with agility—driving clarity, accountability, and momentum across multiple concurrent initiatives.


Responsibilities & Qualifications

Duties & Responsibilities:

Integrated Marketing Strategy & Planning

  • Partner with marketing strategists and Centers of Excellence (COEs)—including web, email, digital, events, and PR—to develop and operationalize integrated marketing plans
  • Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences
  • Partner with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources

Program Orchestration & Execution

  • Orchestrate end-to-end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams
  • Establish and continuously improve standardized processes for activating marketing programs both internally and externally

Cross-Functional Leadership & Stakeholder Alignment

  • Drive cross-functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle
  • Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables

Risk Management & Operational Excellence

  • Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track

Performance Optimization & Continuous Improvement

  • Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency
  • Champion a culture of continuous improvement by leveraging insights and post-program learnings to refine future execution

Qualifications:

Bachelor's Degree and 8 years of experience in Project management or Program management

OR

High School Diploma or GED and 12 years of experience in Project management or Program management

Preferred Qualifications: 

  • Minmum of  8 years of experience managing marketing programs
  • Agency and/or financial services experience preferred
  • Familiarity with project management and collaboration tools
  • Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority

Additional Information

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Qualifications:

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Education:UNAVAILABLEEmployment Type: FULL_TIME

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