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Marketing Program Manager Jobs in Raleigh, NC (NOW HIRING)

Kidde Global Solutions

Program Manager

Durham, NC · On-site

$122K - $143K/yr

Program Manager Location: Mebane, NC Base Salary Rate: $122,285 - $143,865 Job type: F ull-time ... You'll work alongside passionate engineers, designers, marketers, and product leaders who care ...

IXL Learning

Marketing Manager

Raleigh, NC

As a Marketing Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. You will be ...

IXL Learning

Marketing Manager

Raleigh, NC · On-site

Lead IXL's regional marketing strategy, ensuring programs directly support sales pipeline ... Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Raleigh, NC

Marketing Program Manager information

See Raleigh, NC salary details

$17

$53

$84

How much do marketing program manager jobs pay per hour?

As of Jul 20, 2026, the average hourly pay for marketing program manager in Raleigh, NC is $53.29, according to ZipRecruiter salary data. Most workers in this role earn between $40.19 and $64.04 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
More about Marketing Program Manager jobs
What are popular job titles related to Marketing Program Manager jobs in Raleigh, NC? For Marketing Program Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Raleigh, NC look for? The top searched job categories for Marketing Program Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Marketing Program Manager jobs? Cities near Raleigh, NC with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Raleigh, NC as of July 2026, with employment types broken down into 81% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $110,842 per year, or $53.3 per hour.
Program Manager, Marketing Delivery

Program Manager, Marketing Delivery

First Citizens Bank

Raleigh, NC

Full-time

Posted 4 days ago

First Citizens Bank rating

7.5

Company rating: 7.5 out of 10

Based on 104 frontline employees who took The Breakroom Quiz

92nd of 149 rated banks

Job description

Overview

This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Charlotte or Raleigh, NC. 

We are seeking a highly organized and strategic Program Manager, Marketing Delivery to drive the planning, orchestration, and execution of cross-channel marketing programs. As the connective tissue across marketing strategy, channel teams, and executional partners, this Program Manager will play a critical role in aligning stakeholders, negotiating priorities, and ensuring resources are optimized to deliver maximum impact.

The ideal candidate thrives in complexity, brings a strong operational mindset, and has a proven ability to balance rigor with agility—driving clarity, accountability, and momentum across multiple concurrent initiatives.


Responsibilities

Integrated Marketing Strategy & Planning

  • Partner with marketing strategists and Centers of Excellence (COEs)—including web, email, digital, events, and PR—to develop and operationalize integrated marketing plans
  • Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences
  • Partner with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources

Program Orchestration & Execution

  • Orchestrate end-to-end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams
  • Establish and continuously improve standardized processes for activating marketing programs both internally and externally

Cross-Functional Leadership & Stakeholder Alignment

  • Drive cross-functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle
  • Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables

Risk Management & Operational Excellence

  • Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track

Performance Optimization & Continuous Improvement

  • Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency
  • Champion a culture of continuous improvement by leveraging insights and post-program learnings to refine future execution

Qualifications

Bachelor's Degree and 8 years of experience in Project management or Program management

OR

High School Diploma or GED and 12 years of experience in Project management or Program management

Preferred Qualifications: 

  • Minmum of  8 years of experience managing marketing programs
  • Agency and/or financial services experience preferred
  • Familiarity with project management and collaboration tools
  • Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Qualifications:

Bachelor's Degree and 8 years of experience in Project management or Program management

OR

High School Diploma or GED and 12 years of experience in Project management or Program management

Preferred Qualifications: 

  • Minmum of  8 years of experience managing marketing programs
  • Agency and/or financial services experience preferred
  • Familiarity with project management and collaboration tools
  • Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

Education:UNAVAILABLEEmployment Type: FULL_TIME

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