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Channel Marketing Jobs in Raleigh, NC (NOW HIRING)

Pwc

Marketing Channel Strategy Senior Associate

Raleigh, NC · On-site

$55K - $187K/yr

You will work on developing, coordinating, and executing marketing channel strategies and crafting the copy behind them to drive business growth and enhance customer experience. As a Senior Associate ...

US Radiology Specialists

Marketing Manager

Raleigh, NC · On-site

The Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing online marketing strategy, and examples of measuring and ...

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

The ideal candidate is equally adept at channel management, campaign architecture, executive ... Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent ...

Core Sound Imaging

Growth Marketing Manager

Raleigh, NC · On-site

$90 - $120/hr

The ideal candidate is equally adept at channel management, campaign architecture, executive ... Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent ...

New

Siemens

Senior Partner Marketing Manager

Raleigh, NC · On-site

Working closely with our Channel Sales teams and strategic partners, you'll lead joint go-to-market initiatives that generate pipeline from marketing programs, accelerate sales cycles, and increase ...

Socket.dev

Field Marketing and ABM Manager

Raleigh, NC · On-site

$90 - $150/hr

Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media

New

Keona Health

Senior Marketing Specialist

Chapel Hill, NC · On-site +1

$85K - $100K/yr

Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth. * Develop account-based marketing (ABM) initiatives targeting high-value accounts. * Lead demand ...

Keona Health

Senior Marketing Specialist

Chapel Hill, NC · Remote

$85K - $100K/yr

Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth. * Develop account-based marketing (ABM) initiatives targeting high-value accounts. * Lead demand ...

Bandwidth

Field Marketing and ABM Manager

Raleigh, NC · On-site

Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media

Triwill Group

Field Marketing and ABM Manager

Raleigh, NC · On-site

$90 - $135/hr

Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media

New

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Showing results 1-20

All JobsChannel Marketing JobsChannel Marketing Jobs in Raleigh, NC

Channel Marketing information

See Raleigh, NC salary details

$55.9K

$70.6K

$83.1K

How much do channel marketing jobs pay per year?

As of Aug 20, 2026, the average yearly pay for channel marketing in Raleigh, NC is $70,594.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,200.00 and $77,800.00 per year, depending on experience, location, and employer.

What is channel marketing?

Channel marketing refers to the strategies and activities that companies use to promote and sell their products or services through third-party partners, such as distributors, retailers, resellers, or agents. It involves creating marketing programs, campaigns, and incentives specifically designed to support and motivate these channel partners to drive sales. Channel marketers often focus on building relationships, providing training, offering co-branded materials, and tracking performance to ensure mutual success.

How does a channel marketing professional typically collaborate with sales and partner teams to drive results?

Channel Marketing professionals work closely with both internal sales teams and external partners to develop and execute co-branded campaigns and joint go-to-market strategies. They regularly coordinate on lead generation activities, enablement materials, and training sessions to ensure that partners are well-equipped to sell products effectively. This cross-functional collaboration helps align messaging, track campaign performance, and quickly adapt to market feedback, ultimately driving greater sales through indirect channels.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a bachelor's degree in marketing or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and channel management platforms is typically required. Exceptional communication, negotiation, and project management skills help build effective partnerships and drive joint marketing initiatives. These skills are crucial for maximizing channel performance, ensuring brand consistency, and achieving business growth through indirect sales channels.

What is the difference between Channel Marketing vs Product Marketing?

AspectChannel MarketingProduct Marketing
FocusPromoting products through distribution channelsPromoting and positioning products to end customers
ResponsibilitiesDeveloping channel partner strategies, training, and supportMarket research, messaging, and product launches
Work EnvironmentCollaborates with sales and distribution teamsWorks closely with product development and sales teams
Common CertificationsMarketing certifications, channel management coursesProduct management certifications, marketing degrees

Channel Marketing and Product Marketing are distinct but interconnected roles. Channel Marketing focuses on promoting products through distribution partners, while Product Marketing centers on positioning products directly to consumers. Both roles require marketing expertise and collaboration across teams, but their target audiences and strategies differ.

What are popular job titles related to Channel Marketing jobs in Raleigh, NC?

For Channel Marketing jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Channel Marketing jobs in Raleigh, NC look for?

The top searched job categories for Channel Marketing jobs in Raleigh, NC are:

Channel Marketing jobs near you
Infographic showing various Channel Marketing job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $70,594 per year, or $33.9 per hour.

Product Marketing Manager - Channel

NetApp

Morrisville, NC

Full-time

Posted 19 days ago

NetApp rating

9.4

Company rating: 9.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

2nd of 494 rated business services

Job description

Job Summary

As a Product Marketing Manager, Channel Marketing at NetApp, you'll own the go-to-market strategy that enables our channel partners to effectively position, sell, and deliver NetApp solutions. You will define partner-facing messaging, sales plays, and enablement programs that help distributors, resellers, systems integrators, service providers, and strategic channel partners drive customer adoption and revenue growth.

You'll develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness. This includes creating compelling messaging, enablement content, co-marketing initiatives, and sales motions that clearly articulate NetApp's differentiated value across our portfolio.

This is a highly cross-functional role working closely with Channel Sales, Partner Marketing, Product Marketing, and Product Management. You'll serve as the connective tissue between NetApp's portfolio strategy and channel execution, ensuring partners are equipped with the right messaging, content, and materials to maximize customer and business outcomes.

Job Responsibilities
Job Requirements
  • Experienced in channel and partner marketing, with 8+ years of experience supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems.
  • Skilled at translating complex technology into clear, actionable messaging that partners can easily adopt and use with customers.
  • Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
  • Strategic in thinking and practical in execution, equally comfortable developing GTM strategy and creating partner-ready content.
  • Collaborative by default, with a track record of working effectively across Channel Sales, Product Marketing, Product Management, Demand Generation, and external partner organizations.
  • Passionate about helping partners grow their business while expanding adoption of innovative technology solutions.
Education

Typically requires 10+ years of experience with a Bachelor's Degree in a related business or marketing field. 

Additional equivalent experience may be considered in place of a Bachelor's Degree. 

What NetApp employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

NetApp logo

About NetApp

Sourced by ZipRecruiter

The NetApp portfolio of leading data, application, and storage solutions helps organizations manage applications and data everywhere across hybrid multicloud environments. Our 30 years of innovation have made us the proven leader in all-flash storage. We have the only enterprise-grade storage OS available natively on the world’s biggest public clouds. Our data services offer the best security and protection in the industry. We have CloudOps services that will revolutionize how you work in the cloud. And that’s just scratching the surface. In a world of hybrid multicloud complexity, we envision a better IT experience—an evolved cloud state where on-premises and cloud environments are united as one, always delivering simplicity, security, savings, and sustainability. To get you there, we build solutions that drive faster innovation wherever your data and applications live, with unified management and AI-driven optimization. No walled gardens. No lock-in. You get the freedom to do what’s best for your business today and the flexibility to adapt to whatever tomorrow throws at you.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Sunnyvale, CA, US

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