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Channel Marketing Jobs in Raleigh, NC (NOW HIRING)

The Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing online marketing strategy, and examples of measuring and ...

The ideal candidate is equally adept at channel management, campaign architecture, executive ... Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent ...

You will utilize market research, digital marketing, and creative campaigns to engage clients and ... You will create and implement channel strategies, manage relationships, and optimize distribution ...

Senior Marketing Specialist

Chapel Hill, NC · On-site +1

$85K - $100K/yr

Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth. * Develop account-based marketing (ABM) initiatives targeting high-value accounts. * Lead demand ...

Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth. * Develop account-based marketing (ABM) initiatives targeting high-value accounts. * Lead demand ...

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Showing results 1-20

Channel Marketing information

See Raleigh, NC salary details

$55.9K

$70.6K

$83.1K

How much do channel marketing jobs pay per year?

As of Jul 26, 2026, the average yearly pay for channel marketing in Raleigh, NC is $70,594.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,200.00 and $77,800.00 per year, depending on experience, location, and employer.

What is channel marketing?

Channel marketing refers to the strategies and activities that companies use to promote and sell their products or services through third-party partners, such as distributors, retailers, resellers, or agents. It involves creating marketing programs, campaigns, and incentives specifically designed to support and motivate these channel partners to drive sales. Channel marketers often focus on building relationships, providing training, offering co-branded materials, and tracking performance to ensure mutual success.

What exactly is channel marketing?

Channel marketing is a strategy used by companies to promote and sell products through third-party partners such as distributors, retailers, or resellers. A channel marketing professional develops programs and campaigns to support these partners, often using tools like marketing automation and analytics to optimize performance and reach target audiences effectively.

What are the key skills and qualifications needed to thrive as a Channel Marketing Manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a bachelor's degree in marketing or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and channel management platforms is typically required. Exceptional communication, negotiation, and project management skills help build effective partnerships and drive joint marketing initiatives. These skills are crucial for maximizing channel performance, ensuring brand consistency, and achieving business growth through indirect sales channels.

What's the highest paying job in marketing?

The highest paying roles in marketing are often executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, which can earn six-figure salaries or more depending on the company size and industry. These roles typically require extensive experience, strategic leadership skills, and often a background in data analysis, branding, and digital marketing tools.

What is a channel marketing job?

A channel marketing job involves developing and executing marketing strategies to promote products or services through distribution channels such as retailers, partners, or resellers. Professionals in this role coordinate campaigns, manage relationships, and analyze performance metrics to drive sales and brand awareness across different channels.

What is the difference between Channel Marketing vs Product Marketing?

AspectChannel MarketingProduct Marketing
FocusPromoting products through distribution channelsPromoting and positioning products to end customers
ResponsibilitiesDeveloping channel partner strategies, training, and supportMarket research, messaging, and product launches
Work EnvironmentCollaborates with sales and distribution teamsWorks closely with product development and sales teams
Common CertificationsMarketing certifications, channel management coursesProduct management certifications, marketing degrees

Channel Marketing and Product Marketing are distinct but interconnected roles. Channel Marketing focuses on promoting products through distribution partners, while Product Marketing centers on positioning products directly to consumers. Both roles require marketing expertise and collaboration across teams, but their target audiences and strategies differ.

How does a Channel Marketing professional typically collaborate with sales and partner teams to drive results?

Channel Marketing professionals work closely with both internal sales teams and external partners to develop and execute co-branded campaigns and joint go-to-market strategies. They regularly coordinate on lead generation activities, enablement materials, and training sessions to ensure that partners are well-equipped to sell products effectively. This cross-functional collaboration helps align messaging, track campaign performance, and quickly adapt to market feedback, ultimately driving greater sales through indirect channels.

What kind of jobs in media bring in $150,000 a year?

Senior roles in media-related fields such as media director, digital marketing director, or senior media strategist often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with analytics tools and campaign management platforms.
What are popular job titles related to Channel Marketing jobs in Raleigh, NC? For Channel Marketing jobs in Raleigh, NC, the most frequently searched job titles are:
Infographic showing various Channel Marketing job openings in Raleigh, NC as of July 2026, with employment types broken down into 77% Full Time, 21% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $70,594 per year, or $33.9 per hour.

Channel Marketing Operations Specialist

Toshiba Global Commerce Solutions - External

Durham, NC • On-site

$62K - $77K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 11 days ago


Job description

Toshiba Global Commerce Solutions is seeking a Channel Operations Specialist. The Channel Operations Specialist will ensure that our Together Commerce Alliance partners, Toshiba's umbrella partner program, are fully equipped to meet their growth goals by maintaining comprehensive partner marketing programs and their efficient operations; including channel resellers/VAR's, ISV's and more. Responsibilities range from working both strategically and tactically, as well as cross-functionally, in the design and execution of operations for indirect sales channels, to advising and executing on the appropriate programs and methodologies as part of the evolution of the channels eco-systems - including managing partner status/eligibility, co-marketing/MDF programs and processes. As a result, this makes it easier for our partners to do business with Toshiba, while enabling channel sales to achieve their short and long-term objectives for sales revenue, profit, and market penetration. The ideal candidate is a strong communicator with solid analytical and financial skills, able to thrive in a fast-paced environment, and motivated by our core values of Respect, Empowerment, Teamwork, Adaptability, Integrity, and Leadership.
Areas of Expertise & Skills
  • 2+ years of relevant experience with a college or university degree (or equivalent experience).
  • Understanding of B2B partner programs, ideally in the high-tech and/or retail technology industry.
  • Excellent communication and presentation skills-clear, concise, and audience-focused.
  • Strong financial fluency, with the ability to assess the business impact of decisions.
  • Proven analytical and reporting skills, with an emphasis on execution and insight-driven recommendations.
  • Creative, motivated, and skilled in relationship-building with key decision makers.
  • Ability to manage multiple priorities in a high-volume environment, with strong adaptability to change.
  • Eagerness to learn and stay current with emerging marketing trends and technologies as well as creative/design ability to provide content and design drafts/direction.

Preferred Skills:
  • Experience in the retail technology industry (vendor or client side).
  • Strong in person and digital communication skills via email, social media and online within meetings.
  • Able to clearly convey ideas and updates to partners and internal teams.
  • Comfortable shifting priorities in a fast-paced, dynamic environment.
  • Proactive in identifying challenges and finding practical solutions.
  • Skilled at fostering trust and collaboration across diverse stakeholders.

Technical Skills:
  • Marketing automation platforms: Proficiency in platforms such as Salesforce CRM, Oracle, Pardot, Canva, and Asana or Salesforce Marketing Cloud is essential for campaign execution and automation.
  • CRM systems: Experience with CRM systems like Salesforce
  • Basic coding skills: Knowledge of HTML and CSS can be helpful for customizing marketing automation workflows and integrating systems.

Key Responsibilities
1. Alliance Program Management
Support and update partnership channel offerings, incentives, and alliance programs (MDF, BP incentives, benefits, etc.).
Manage and evaluate Gold & Diamond partners, ISVs, solution partners, and authorized warranty service providers.
Provide operational support: maintain Oracle Channel Management records, coordinate marketing access, ship plaques, and support partner showcase activities.
Cross-Functional Collaboration - working effectively with sales, procurement, and product teams to align strategies and ensure execution.
2. Channel Communications
Contribute to social media discussions to submit Channel-focused content to Marketing for integration.
Ensure compliance communications (e.g., CA recycling law) are delivered.
Engage with Marketing & Communications team to submit information for support within the Marketing team's Agile process for timely planning and delivery of content. Drafts for brand review may also be submitted.
Administering marketing automation systems and ensuring database hygiene.
Defining goals, success metrics, and reporting on marketing program results.
3. Memberships & Partnerships
Manage external memberships (RSPA, RTN, etc.) to enhance brand awareness and lead generation.
Support related events, webinars, and marketing initiatives.
4. Partner Portal Content & Experience
Maintain and improve the partner portal and related tools.
Act as the go-to resource for portal content management and usability.
Ability to provide copy and basic design elements.
5. Financial Efficiency & Reporting
Lead MDF planning, forecasting, and expense reporting.
Ensure accurate monthly financial submissions for partner and channel activities (via internal systems and 3rd-party platforms like 360 Insights).
Responsible for managing invoices for channel marketing initiatives and serving as a liaison between the marketing and procurement teams to ensure accurate, timely processing
6. Cross-Functional Alignment
Partner with internal teams (Sales& Marketing, Finance, Legal, Operations, Solutions) to support channel strategy.
Act as a trusted advisor throughout the channel partner lifecycle.
7. Channel Net Promoter Survey
Manage annual survey process: partner lists, questionnaire updates, results analysis, and prioritization of follow-up actions.
Support major partner events (e.g., NRF,), audits (JSOX compliance)
8. Other tasks to support the team's activities
Financial Impact
Channel loyalty is directly tied to ease of doing business. This role plays a critical part in ensuring seamless channel operations, differentiated partner programs, and a high-quality partner experience-driving growth and long-term success for our ecosystem.
About the Company:
Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe's Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.
The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let's get together to drive the new economy.
**Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following: **
Group health coverage (medical, dental, & vision)
Employee Assistance Programs
Company provided life insurance
Employee discounts
Generous paid holiday schedule, paid vacation & sick/personal days
EEO:
Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email benefits@toshibagcs.com to request an accommodation
DIVERSITY, EQUITY & INCLUSION:
We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we're committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency). We're passionate about our customers the retail industry and becoming a more responsible company as we help create a brighter future.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)