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Channel Marketing Jobs in Raleigh, NC (NOW HIRING)

Marketing Campaign Manager

Cary, NC · On-site

$88K - $108K/yr

Work collaboratively with global & regional campaign managers, sales stakeholders, channel and partner teams, and cross-functional marketing teams to build integrated campaign plans. * Drive the ...

New

Marketing Campaign Manager

Cary, NC · On-site

$88K - $108K/yr

Work collaboratively with global & regional campaign managers, sales stakeholders, channel and partner teams, and cross-functional marketing teams to build integrated campaign plans. * Drive the ...

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a ...

This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment. What You'll Do ...

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment. What You'll Do ...

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment. What You'll Do ...

This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment. What You'll Do ...

This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment. What You'll Do ...

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team ...

Lead development of media budgets, channel allocation strategies, and integrated media plans aligned to brand goals, lifecycle requirements, prioritized HCP segments, and overarching marketing ...

Lead development of media budgets, channel allocation strategies, and integrated media plans aligned to brand goals, lifecycle requirements, prioritized HCP segments, and overarching marketing ...

Showing results 41-60

Channel Marketing information

See Raleigh, NC salary details

$55.9K

$70.6K

$83.1K

How much do channel marketing jobs pay per year?

As of Aug 6, 2026, the average yearly pay for channel marketing in Raleigh, NC is $70,594.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,200.00 and $77,800.00 per year, depending on experience, location, and employer.

What is channel marketing?

Channel marketing refers to the strategies and activities that companies use to promote and sell their products or services through third-party partners, such as distributors, retailers, resellers, or agents. It involves creating marketing programs, campaigns, and incentives specifically designed to support and motivate these channel partners to drive sales. Channel marketers often focus on building relationships, providing training, offering co-branded materials, and tracking performance to ensure mutual success.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a bachelor's degree in marketing or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and channel management platforms is typically required. Exceptional communication, negotiation, and project management skills help build effective partnerships and drive joint marketing initiatives. These skills are crucial for maximizing channel performance, ensuring brand consistency, and achieving business growth through indirect sales channels.

What is the difference between Channel Marketing vs Product Marketing?

AspectChannel MarketingProduct Marketing
FocusPromoting products through distribution channelsPromoting and positioning products to end customers
ResponsibilitiesDeveloping channel partner strategies, training, and supportMarket research, messaging, and product launches
Work EnvironmentCollaborates with sales and distribution teamsWorks closely with product development and sales teams
Common CertificationsMarketing certifications, channel management coursesProduct management certifications, marketing degrees

Channel Marketing and Product Marketing are distinct but interconnected roles. Channel Marketing focuses on promoting products through distribution partners, while Product Marketing centers on positioning products directly to consumers. Both roles require marketing expertise and collaboration across teams, but their target audiences and strategies differ.

What does a channel marketing do?

A channel marketing professional develops strategies to promote products through distribution partners such as retailers, resellers, or agents. They coordinate marketing campaigns, provide training, and support partner sales efforts to increase product reach and sales. Strong communication skills and knowledge of marketing tools like CRM and analytics are essential in this role.

How does a channel marketing professional typically collaborate with sales and partner teams to drive results?

Channel Marketing professionals work closely with both internal sales teams and external partners to develop and execute co-branded campaigns and joint go-to-market strategies. They regularly coordinate on lead generation activities, enablement materials, and training sessions to ensure that partners are well-equipped to sell products effectively. This cross-functional collaboration helps align messaging, track campaign performance, and quickly adapt to market feedback, ultimately driving greater sales through indirect channels.
What are popular job titles related to Channel Marketing jobs in Raleigh, NC? For Channel Marketing jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Channel Marketing jobs in Raleigh, NC look for? The top searched job categories for Channel Marketing jobs in Raleigh, NC are:
Infographic showing various Channel Marketing job openings in Raleigh, NC as of July 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $70,594 per year, or $33.9 per hour.

Regional Marketing Manager - Charlotte Division

Publix Super Markets, Inc.

Durham, NC • On-site

$6.9K - $10K/mo

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago


Publix rating

6.8

Company rating: 6.8 out of 10

Based on 4,663 frontline employees who took The Breakroom Quiz

27th of 122 rated grocery stores


Job description

Description
The Regional Marketing Manager executes Marketing strategies and channel plans that support Divisional Retail business priorities. The incumbent serves as a communications/channel expert that develops, manages, and executes regional, customer-directed campaigns to increase brand awareness and market share. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities to drive sales, build brand equity and engagement. The incumbent serves as the primary management contact for external suppliers, agencies, sponsors, etc. for Retail Marketing. The Regional Marketing Manager is an advocate of innovation and continuous quality improvement.
The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix sponsorship/special event marketing activities in an effort to drive sales and build brand equity.
Primary Responsibilities:
  • Developing custom and leveraging corporate strategic and communications plans for local marketing campaigns, including Grand Openings, reaching target customers with relevant and timely messaging to meet campaign objectives and goals.
  • Prospecting, analyzing, evaluating, negotiating and securing local sponsorships through legal agreements that are aligned with Publix Marketing strategic priorities, including but not limited to food and wine festivals, sporting events, art/music festivals, and runs/races.
  • Hiring and effectively managing third-party suppliers and activation agencies, and assigning tasks to the Corporate Marketing Communications Coordinator, to carry out our sponsorship strategies and objectives.
  • Marketing SPOC for the Retail business partners, managing all Marketing support requests.
  • Fiscally responsible management of allocated budgets for assigned campaigns.
  • Assist in the annual Marketing planning process (i.e., communicating resources needed to support Retail business partners during Playbook planning).
  • serves as primary management contact for external partners as it pertains to sponsorship/special event marketing
  • provides regional input for divisional communication planning to increase brand awareness and market share
  • advocates marketing innovation and quality improvement and
  • manages special divisional marketing-related assignments

Additional Information
Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
Year End Bonus
As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Required Qualifications
  • Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
  • Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
  • must have a minimum of 1 year experience of sponsorship and activation work experience
  • knowledge of marketing strategies, principles, processes, tools, techniques and best practices
  • knowledge of consumer behaviors and trends, the grocery industry and Publix's competitors
  • knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
  • skilled in analyzing, media and market research data, financial data, consumer research reporting
  • budget management skills
  • ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
  • demonstrates superior leadership and communications skills to all levels of support and management
  • effectively manage the relationship with, and hiring of, suppliers, activation agencies, sponsors, etc
  • ability to juggle multiple projects at once through effective time management and to work well under pressure
  • knowledge of Retail and other Publix Support Departments' operations
  • excellent communication skills; both verbal and written
  • ability to lift a minimum of 50lbs
  • basic Microsoft Office 365
  • willingness to work evenings, weekends (Sat and Sun) or at home as needed and
  • willingness to travel with overnight stays up to one week or longer

Preferred Qualifications
  • Master of Business Administration or equivalent experience
  • Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
  • intermediate knowledge of SharePoint
  • knowledge of the grocery industry and competitors
  • knowledge of Retail and other Publix Support Departments' operations

Benefits Information
  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost
  • An opportunity to purchase additional shares of our privately-held stock
  • 401(k) retirement savings plan
  • Group health, dental and vision plans plan
  • Paid Time Off
  • Paid Parental Leave
  • Short- and long-term disability insurance
  • Tuition reimbursement
  • Free hot lunches (buffet-style) at facilities with a cafeteria
  • Visit our website to see all of our benefits: Benefits - Jobs (publix.com)

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