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Marketing Program Manager Jobs in Raleigh, NC (NOW HIRING)

Advance Auto Parts

Product Marketing Manager

Raleigh, NC

$149K/yr

Collaborate with marketing program managers to develop and implement multichannel marketing strategies and activations-including digital, print, radio, and social media-with all initiatives receiving ...

Saber Healthcare Group

Marketing Director

Raleigh, NC · On-site

Employee recognition programs * Culture of employees creating an IMPACT! Position Summary: The primary purpose of the job is to manage the customer flow, admissions process, and marketing program for ...

Lifepoint Health

Clinical Program Manager

Raleigh, NC · On-site

Clinical Program Manager Schedule: Full-time Your experience matters Triangle Springs is part of ... marketing, and business issues * Overseas and completes chart audits * Communicate with the ...

Lifepoint Health

Clinical Program Manager

Raleigh, NC · On-site

Clinical Program Manager Schedule: Full-time Your experience matters Triangle Springs is part of ... marketing, and business issues * Overseas and completes chart audits * Communicate with the ...

IXL Learning

Marketing Manager

Raleigh, NC · On-site

As a Marketing Manager, Regional Marketing Strategies, you will lead the field marketing team in developing and executing programs that directly support sales pipeline and revenue growth. You will be ...

IXL Learning

Marketing Manager

Raleigh, NC · On-site

Lead IXL's regional marketing strategy, ensuring programs directly support sales pipeline ... Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors ...

Bavariannordic

Manager, Channel Marketing

Durham, NC · Remote

$130K - $160K/yr

Manager, Channel Marketing, US Location: Remote Department: Commercial Reports To: Associate ... The role focuses on activation programs that translate brand strategy into channel-specific ...

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All JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Raleigh, NC

Marketing Program Manager information

See Raleigh, NC salary details

$15

$48

$76

How much do marketing program manager jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for marketing program manager in Raleigh, NC is $48.46, according to ZipRecruiter salary data. Most workers in this role earn between $36.54 and $58.22 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.
More about Marketing Program Manager jobs
What are popular job titles related to Marketing Program Manager jobs in Raleigh, NC? For Marketing Program Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Raleigh, NC look for? The top searched job categories for Marketing Program Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Marketing Program Manager jobs? Cities near Raleigh, NC with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Raleigh, NC as of May 2026, with employment types broken down into 94% Full Time, 5% Part Time, and 1% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $100,806 per year, or $48.5 per hour.
Product Marketing Manager

Product Marketing Manager

Advance Auto Parts

Raleigh, NC

$149K/yr

Full-time

Posted 28 days ago

Job description

Job DescriptionTEAM MEMBER WILL BE REQUIRED TO WORK FROM OUR RALEIGH, NC HQ FOUR DAYS A WEEK.

ROLE OVERVIEW

The Product Marketing Manager plays a critical role in developing and executing marketing strategies for assigned product categories across all marketing channels, including print, digital, radio, ecommerce, signage, and more. This positionmaintainsclose partnerships with designated merchant partnerswherethey implement retail, professional, and digital ecommerce strategies by collaborating with marketing and ecommerce channel owners.

KEY QUALIFICATIONS

The Product Marketing Manager mustpossessfamiliarity with automotive products, Advance Auto Parts stores, the Professional sales team, and customer base. Success in this role requires the ability to effectively prioritize projects, product categories, vendors, and occasionally competing agendas to achieve measurable marketing outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Partner with the merchandising team to align and communicate category strategies across DIY, Professional, and eCommerce channels, ensuring consistent messaging and measurable campaign performance.

  • Collaborate with marketing program managers to develop and implement multichannel marketing strategies and activations-including digital, print, radio, and social media-with all initiatives receiving final approval from merchant and vendor partners and tracked for reach and conversion metrics.

  • Optimizecustomer experience in all sales channels by increasing engagement rates through effective use of media, signage, communications, and digital methods, with improvements measured by customer satisfaction scores and engagement analytics.

  • Integrate competitive insights, customer analytics, andadditionaldata into category strategies to enhance market positioning and drive measurable growth in category sales and share.

  • Coordinate with field teams to deliveraccurateand impactful marketing materials, ensuringtimelydistribution and positive feedback from end users.

  • Support training and field teams by developing andfacilitatingautomotivesystemand product training sessions, aiming to improve team product knowledge and customer service ratings.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or abilityrequired. Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions.

  • Working knowledge of automotive systems and maintenance, or the motivation to quickly develop thisexpertise.

  • Creative problem solving and solution delivery skills.

  • Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration.

  • Proficiencyin Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at theappropriate levelof detail.

  • Data literacy andabilitytella story with persuasive written and verbal communication skills.

  • Ability to work effectively and collaboratively to support the needs of a team.

  • Ability to manage multiple projects, negotiateworkflow, and handle tight deadlines.

  • Ability to prioritize competing or conflicting agendas for maximum company benefit.

EDUCATION & EXPERIENCE

  • 4-yearbachelor's degree

  • 7-10yearsexperiencein one or more of the following areas:marketing, merchandising, retail,e-comm, or automotive

  • Strongunderstanding of automotive maintenance, repairs,and systems

CERTIFICATES, LICENSES, REGISTRATIONS

None

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employeeis regularly required tosit and talk or hear. The employeeis occasionally required tostand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions.

WORK ARRANGEMENT

Position requiresfourdays a week inthe officeat our Raleigh, NC HQ.Occasional travel for trade shows, vendor meetings, orspecial events. Estimated3-4times per year.

#LI-AC1

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.

California Residents click below for Privacy Notice:

https://jobs.advanceautoparts.com/us/en/disclosures
Advance Auto Parts logo

About Advance Auto Parts

Sourced by ZipRecruiter

At Advance Auto Parts we have a passion for YES. Each day we are motivated by a passion to help our Customers. We have a commitment to advance the lives of our fellow Team Members, Customers, and the Communities where we live and work.

Industry

Motor vehicle and motor vehicle parts wholesalers, retail, internet and it and elementary and secondary schools

Company size

10,000+ Employees

Headquarters location

Raleigh, NC, US

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