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Marketing Program Manager Jobs in Raleigh, NC (NOW HIRING)

Versana

Technical Program Manager - Raleigh

Raleigh, NC · On-site

$125K - $162K/yr

Go-To-Market Strategy Execution • Partner with Product, Marketing, Sales, and Compliance to ... program/project management • Proven experience leading multi-team software programs (enterprise ...

Versana

Technical Program Manager - Raleigh

Raleigh, NC

$125K - $162K/yr

Go-To-Market Strategy Execution · Partner with Product, Marketing, Sales, and Compliance to define ... program/project management · Proven experience leading multi-team software programs (enterprise ...

Versana

Technical Program Manager - Raleigh

Raleigh, NC

$125K - $162K/yr

Go-To-Market Strategy Execution Partner with Product, Marketing, Sales, and Compliance to define ... technical program/project management Proven experience leading multi-team software programs ...

NetApp

TAM CoE Technical Program Manager

Morrisville, NC

$170K - $220K/yr

You will partner across Services, Product, Sales, Renewals, Marketing, Engineering, IT, and ... Develop and manage program plans, milestones, deliverables, risks, dependencies, and communications ...

New

Veradigm

Manager, Growth Marketing

Raleigh, NC · On-site

$84K - $117K/yr

Develop and execute multi-channel growth marketing programs (email, digital, paid media, events ... Manage campaign calendars, budgets, and timelines across multiple stakeholders * Report campaign ...

Veradigm

Manager, Growth Marketing

Raleigh, NC

$84K - $117K/yr

Develop and execute multi-channel growth marketing programs (email, digital, paid media, events ... Manage campaign calendars, budgets, and timelines across multiple stakeholders * Report campaign ...

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All JobsMarketing Program JobsMarketing Program Manager JobsMarketing Program Manager Jobs in Raleigh, NC

Marketing Program Manager information

See Raleigh, NC salary details

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$53

$84

How much do marketing program manager jobs pay per hour?

As of Jul 21, 2026, the average hourly pay for marketing program manager in Raleigh, NC is $53.29, according to ZipRecruiter salary data. Most workers in this role earn between $40.19 and $64.04 per hour, depending on experience, location, and employer.

What is a Marketing Program Manager?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

How does a Marketing Program Manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What jobs make $3,000 a day?

High-level roles such as senior executives, specialized surgeons, or successful entrepreneurs can earn $3,000 or more per day. In the marketing field, top-tier marketing directors or agency owners with extensive experience and large client portfolios may reach this level, especially when factoring in bonuses and commissions. These roles typically require advanced skills, significant experience, and often involve managing large budgets or teams.

What Does a Marketing Program Manager Do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What does a marketing programs manager do?

A marketing programs manager oversees the planning, execution, and analysis of marketing initiatives to promote products or services. They coordinate cross-functional teams, manage budgets, and use tools like marketing automation platforms to ensure campaigns meet objectives and deadlines.

What are the key skills and qualifications needed to thrive as a Marketing Program Manager, and why are they important?

To thrive as a Marketing Program Manager, you need expertise in campaign planning, project management, and data-driven marketing strategies, typically supported by a degree in marketing or a related field. Familiarity with project management tools like Asana or Trello, marketing automation platforms such as HubSpot or Marketo, and analytics software is often required. Strong communication, leadership, and problem-solving abilities set top performers apart in this role. These skills and qualities are essential for coordinating cross-functional teams, executing successful marketing initiatives, and achieving organizational goals.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by experience and location but generally ranges from $65,000 to $135,000 annually. Senior marketing managers or those in high-demand industries can earn higher compensation, often including bonuses and benefits.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong skills in data analysis, campaign management, and familiarity with tools like Google Analytics or marketing automation platforms.
More about Marketing Program Manager jobs
What are popular job titles related to Marketing Program Manager jobs in Raleigh, NC? For Marketing Program Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Marketing Program Manager jobs in Raleigh, NC look for? The top searched job categories for Marketing Program Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Marketing Program Manager jobs? Cities near Raleigh, NC with the most Marketing Program Manager job openings:
Marketing Program Manager jobs near you
Infographic showing various Marketing Program Manager job openings in Raleigh, NC as of July 2026, with employment types broken down into 81% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $110,842 per year, or $53.3 per hour.

Jr. Digital Marketing Manager

Talent Acquisition Innovation

Durham, NC • On-site

Full-time

Re-posted 6 days ago

Job description

Company Description
Representing high quality and industry-recognized certification companies, worldwide.
Headquartered in Durham, North Carolina, CertiTrek (formerly The Certification Commission) was formed in 2007 with a focus on acquiring, nurturing and ultimately transforming established certification companies across an array of industry sectors.
Job Description
Do you live and breathe marketing strategy? If you love creating a digital strategy, tinkering with content and driving a team to results, then this opening is perfect for you.
This role will give you the chance to work in an internal marketing agency focusing on digital growth. This fast-paced team loves working hard and playing hard in the office. Sound like you? Apply today!
The purpose of this role is to develop and execute marketing initiatives for Institute for Divorce Financial Analysts (IDFA), American Society of Health Informatics Managers (ASHIM), and Specialty Certified Medical Assistant (SCMA) (business units within Certitrek Group). This role is located near Research Triangle Park in Durham, NC.
Responsibilities:
  • Marketing Managers are the Voice of the Customer, advocating a point of view that serves their needs and differentiates our offerings
  • Understand quantify and segment the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition
  • Understand the B2C personas buyer journey, influencers (B2B)
  • Articulate our brand promise and point-of-view, marrying the unmet needs of the target segment to help us differentiated our professional certification, and describe how certifications attribute to an individuals' success. deliver desired outcomes.
  • Source the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market serve those needs.
  • Message the value of offerings for customers & partners where ever they are on a journey.
  • The market catalyst for a diamond team, providing guiding views on key problems, competitors, and differentiators grounded in data.
  • Respected by cross-functional peers for their ability to find opportunities, distinctive competencies, and positioning.
  • Compelling storytellers who bias analysts and customers towards offerings.
  • The launch lynchpin that galvanizes internal support across all channels and drives demand to our doorstep.
  • Active in client conversations whether at events or in the field and online
  • The primary method of sales (85%+) is B2C driven by online through the execution of digital campaigns. The key is to drive demand generation and digital strategies as your primary go to market strategy.

Qualifications
  • 2+ years' experience with Routes/ Go-to-market strategy, design, and planning
  • 1+ years' experience with Channel marketing program design and deployment
  • 2+ years Marketing Management, B2C experience and some B2B Business Partner value proposition experience
  • 2+ years of experience in Marketing, Content Development, or Partner Marketing
    Bachelor's degree
  • Strong organizational and project management skills
  • Self-starter, highly responsible, deadline-oriented, and independent
  • Extraordinary written, verbal and listening skills - Must
  • Proficient in Google applications
  • Experience with campaign and marketing strategies, development and experience with the fundamentals of social media and digital marketing

Additional Information
  • Familiarity and experience with the financial, legal or insurance industry
  • Experience with the modern marketing stack from social to marketing automation
  • Familiar with standing up or managing marketing to support a partner ecosystem sales enablement, and partner/ field readiness.
  • Proven track record in marketing and understanding your audience
    Can serve as a uniting force that creates alignment across disparate teams; skilled at conflict resolution and making sure all voices are heard.
  • Strong collaborative skills - developing messaging and positioning and marketing assets that incorporates multiple points of view from different parts of the business but comes across in one coherent voice.
  • Multi-faceted communicator - connects with a variety of audiences across written, verbal, and presentations.
  • Solid understanding of business drivers, and emerging trends.
  • Ability to influence at all levels of the company.
  • Strong business insight and analytical mindset, with a systemic approach to solving problems.
  • Results driven and adaptable; thrives in a fast-paced ambiguous environment Interest in contributing to a diverse and inclusive team.
  • Bachelor's degree in Marketing or Communications preferred.

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