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Marketing Lead Jobs in Raleigh, NC (NOW HIRING)

Segment Marketing Manager

Raleigh, NC ยท On-site

$78K - $131K/yr

Lead development of segment-specific content for use in omni-channel campaigns globally. * Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and ...

Segment Marketing Manager

Raleigh, NC ยท On-site

$78K - $131K/yr

Lead development of segment-specific content for use in omni-channel campaigns globally. * Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and ...

Segment Marketing Manager

Raleigh, NC ยท On-site

$78K - $131K/yr

Lead development of segment-specific content for use in omni-channel campaigns globally. * Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and ...

Segment Marketing Manager

Raleigh, NC ยท On-site

$78K - $131K/yr

Lead development of segment-specific content for use in omni-channel campaigns globally. * Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and ...

Lead development of segment-specific content for use in omni-channel campaigns globally. * Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and ...

Aviation Marketing Coordinator

Raleigh, NC ยท On-site +1

$37K - $51K/yr

Coordinate the production of multiple RFPs/Proposals while working under firm deadlines with National Aviation Marketing Lead * Manage multiple projects and deadlines proactively and successfully

Product Marketing Engineer

Durham, NC ยท On-site

$157K - $227K/yr

Reporting to the HPP Marketing Lead, the PMM will be responsible for formulating product strategy, championing new product development, and helping manage all business aspects of the buck portfolio ...

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Showing results 1-20

Marketing Lead information

See Raleigh, NC salary details

$30.6K

$92K

$170.6K

How much do marketing lead jobs pay per year?

As of Aug 23, 2026, the average yearly pay for marketing lead in Raleigh, NC is $92,007.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,700.00 and $136,100.00 per year, depending on experience, location, and employer.

What is a marketing lead?

A Marketing Lead is a professional responsible for overseeing a company's marketing strategies and campaigns to drive brand awareness, customer acquisition, and revenue growth. They manage a team of marketers, coordinate with other departments, and ensure that marketing initiatives are aligned with overall business goals. Marketing Leads analyze market trends, develop marketing plans, allocate budgets, and measure the effectiveness of campaigns to optimize results. Their role often involves both strategic planning and hands-on execution.

What are the key skills and qualifications needed to thrive as a marketing lead, and why are they important?

To thrive as a Marketing Lead, you need expertise in marketing strategy, campaign management, data analysis, and a bachelor's degree in marketing or a related field. Proficiency with digital marketing tools such as Google Analytics, CRM platforms, and marketing automation systems is typically required, along with certifications like Google Ads or HubSpot. Leadership, creativity, and strong communication skills help you drive team performance and foster collaboration across departments. These skills are crucial to effectively execute marketing initiatives, adapt to evolving trends, and achieve business growth objectives.

How does a marketing lead typically collaborate with other departments to achieve campaign success?

A Marketing Lead regularly works cross-functionally with teams such as sales, product development, and customer success to ensure that marketing campaigns align with business objectives and customer needs. This often involves organizing strategy sessions, sharing market insights, and coordinating campaign timelines to maximize impact. Effective communication and collaboration are key, as the Marketing Lead must gather input from various stakeholders, integrate feedback, and adapt strategies to ensure unified messaging and brand consistency across all channels.

What is the difference between Marketing Lead vs Marketing Manager?

AspectMarketing Lead
ResponsibilitiesOversees marketing campaigns, coordinates teams, and develops strategies to meet marketing goals.
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience in marketing roles; strong leadership skills.
Work EnvironmentCollaborates across teams, often in fast-paced marketing departments or agencies.
Common UsageUsed in organizations to denote a leadership role focused on guiding marketing initiatives.

The Marketing Lead typically focuses on leading specific campaigns and coordinating teams, while the Marketing Manager has broader responsibilities including planning, budgeting, and overall strategy management. Both roles require similar credentials and work in similar environments, but the Manager often has more managerial duties and oversight.

What jobs does a marketing lead lead to?

A marketing lead can advance to roles such as Marketing Manager, Director of Marketing, or Chief Marketing Officer, depending on experience and company size. These positions involve increased strategic responsibility, team management, and budget oversight, often requiring strong leadership skills and marketing expertise.

What are popular job titles related to Marketing Lead jobs in Raleigh, NC?

For Marketing Lead jobs in Raleigh, NC, the most frequently searched job titles are:

Infographic showing various Marketing Lead job openings in Raleigh, NC as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $92,007 per year, or $44.2 per hour.

Field Marketing Manager, Canvassing and Lead Generation

Vault Roofing

Raleigh, NC โ€ข Remote

$65K - $130K/yr

Full-time

Re-posted 10 days ago


Job description

Vault Roofing is hiring a Field Marketing Manager to help build and scale our canvassing and field marketing program across multiple growth markets.

This is not a typical local team lead role. We are looking for an experienced field marketing leader who can build a program from the ground up, create accountability in the field, develop high-performing teams, and help shape what canvassing becomes for Vault Roofing as we expand.

If you have built or led door-to-door canvassing, field marketing, appointment setting, lead generation, direct sales, home services, solar, roofing, exterior remodeling, pest control, security, telecom, or similar field teams, this could be a high-impact opportunity.

About the Role

The Field Marketing Manager will own the structure, execution, and growth of Vault Roofing's canvassing program across multiple markets in the United States. This person will partner closely with marketing, sales, recruiting, and local leadership to build a repeatable field marketing model that generates quality homeowner leads and supports market growth.

This role is a mix of remote work, field leadership, market visits, and hands-on program building. Travel is required.

What You'll Do

Build and scale a multi-market canvassing and field marketing program from the ground up

Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders

Hire, train, coach, and develop canvassing leaders and field marketing team members

Launch canvassing teams in new and existing markets

Set clear expectations for activity, lead quality, appointment generation, communication, and accountability

Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards

Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up

Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity

Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team

Identify what is working, fix what is not, and continuously improve the program as markets grow

Build a strong field culture rooted in energy, accountability, professionalism, and results

Represent Vault Roofing professionally in the field and help ensure every canvasser does the same

What We're Looking For

5-10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing

Prior management experience leading field-based teams

Experience building a team, program, territory, or location from scratch strongly preferred

Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation

Ability to hire, train, mentor, motivate, and retain high-performing team members

Comfortable working in a fast-paced, growth-focused environment with evolving priorities

Strong operational mindset with the ability to create structure, process, reporting, and accountability

Confident analyzing performance data and using it to improve results

Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership

Willing and able to travel regularly to support market launches, field training, and team performance

Valid driver's license and reliable transportation

Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience is strongly preferred, but not required

Why Vault Roofing?

Vault Roofing is investing in building an in-house canvassing program the right way: with leadership, training, accountability, and long-term growth in mind.

This is a rare opportunity to step into a high-visibility role where you are not just managing an existing team. You will help design the model, build the team, create the operating rhythm, and shape a field marketing program that could become a major part of the business.

We are looking for someone who has the experience, energy, and leadership ability to build something real.

If you are a proven field marketing leader who knows how to build teams, create structure, drive lead generation, and scale across markets, we want to talk to you.

Apply today to help build the future of Vault Roofing's field marketing program.

$65,000 - $130,000 a year

$65,000-$120,000+ per year, depending on experience and inclusive of base + bonus, commissions onย  team

Bonus opportunity based on program performance, team growth, and market results

Full-time W2 position

Benefits package available to eligible full-time employees

Opportunity to build and lead a program with significant growth potential

ย 

Work Setting and Travel

Hybrid remote and field-based role

Regular travel required to support multiple markets

Markets may include Raleigh, Charlotte, Pittsburgh, Cincinnati, and additional growth markets as the program expands

Allstar Home Services (and it's portfolio of companies) is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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