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Lifecycle Marketing Jobs in Raleigh, NC (NOW HIRING)

Wolters Kluwer

Customer Marketing Manager

Cary, NC

$107K - $188K/yr

Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ... Product Marketing teams * Data-driven mindset with the ability to translate insights into ...

Wolters Kluwer

Customer Marketing Manager

Cary, NC

$107K - $188K/yr

Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ... Product Marketing teams * Data-driven mindset with the ability to translate insights into ...

Wolters Kluwer

Customer Marketing Manager

Cary, NC

$107K - $188K/yr

Strong understanding of customer journey mapping and lifecycle strategy * Experience working cross ... Product Marketing teams * Data-driven mindset with the ability to translate insights into ...

Directive

B2B Marketing Manager(Remote US)

Raleigh, NC · Remote

$80K - $85K/yr

That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™ ...

SAS

Product Lifecycle Manager

Cary, NC

Product Lifecycle Manager Hybrid, Cary, North Carolina We're a leader in data and AI. Through our ... This role partners across Product Management, Product Commercialization, R&D, Sales, Marketing ...

SAS

Product Lifecycle Manager

Cary, NC · On-site

Product Lifecycle Manager Hybrid, Cary, North Carolina We're a leader in data and AI. Through our ... This role partners across Product Management, Product Commercialization, R&D, Sales, Marketing ...

Pendo

Director, Customer Growth & Lifecycle

Raleigh, NC · On-site +1

Must-haves * 7+ years of experience in product growth, lifecycle design, or growth marketing in software. * Experience running lifecycle or growth programs in a product-led SaaS company where the end ...

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent messaging across all channels, campaigns, and web pages. * Quickly design and revise necessary ...

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Lifecycle Marketing information

See Raleigh, NC salary details

$30.6K

$92K

$170.6K

How much do lifecycle marketing jobs pay per year?

As of Jul 29, 2026, the average yearly pay for lifecycle marketing in Raleigh, NC is $92,012.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,700.00 and $136,100.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as media directors, content strategists, and digital marketing managers can earn $150,000 or more annually, especially with extensive experience and advanced skills in data analysis, advertising platforms, and content management systems. Executive positions like media executives or chief marketing officers also typically reach or exceed this salary level, often requiring leadership experience and industry knowledge.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and including performance bonuses and stock options. These roles require extensive experience, strategic leadership skills, and often a background in data-driven marketing and brand management.

What are the key skills and qualifications needed to thrive in the Lifecycle Marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What is a Lifecycle Marketing job?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a Lifecycle Marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What does a lifecycle marketer do?

A lifecycle marketer develops and executes strategies to engage customers throughout their journey with a brand, from acquisition to retention and loyalty. They analyze customer data, create targeted campaigns, and use marketing automation tools to personalize messaging and improve customer experience. Strong analytical skills and knowledge of email marketing, CRM systems, and customer segmentation are essential for this role.

How much do lifecycle marketing managers make?

Lifecycle marketing managers typically earn between $70,000 and $120,000 annually, depending on experience, location, and company size. They often require skills in customer segmentation, marketing automation tools, and data analysis to optimize customer engagement strategies.
What are the most commonly searched types of Lifecycle Marketing jobs in Raleigh, NC? The most popular types of Lifecycle Marketing jobs in Raleigh, NC are:
What are popular job titles related to Lifecycle Marketing jobs in Raleigh, NC? For Lifecycle Marketing jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Lifecycle Marketing jobs in Raleigh, NC look for? The top searched job categories for Lifecycle Marketing jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Lifecycle Marketing jobs? Cities near Raleigh, NC with the most Lifecycle Marketing job openings:
Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in Raleigh, NC as of July 2026, with employment types broken down into 93% Full Time, 4% Part Time, and 3% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution, with an average salary of $92,012 per year, or $44.2 per hour.

Associate Director of Email & SMS Marketing

TriMark Digital

Raleigh, NC • On-site

Full-time

Re-posted 22 days ago

Job description

We're seeking an Associate Director of Email & SMS Marketing to help lead one of our agency's most impactful service lines. As a performance marketing agency, we believe every marketing initiative should contribute to measurable business outcomes, and Email & SMS play a critical role in helping our clients maximize lead value, increase customer retention and drive revenue growth. In this role, you'll shape lifecycle marketing strategy and oversee the performance of Email and SMS programs across a diverse portfolio of clients. You'll be responsible for helping brands turn customer engagement into business growth through smarter journeys, stronger retention strategies and high-performing lifecycle campaigns.
Our ideal candidate is equal parts strategist, operator and leader. You know how to turn business objectives into scalable customer experiences that drive revenue. You're comfortable moving from executive-level strategy conversations to campaign analysis and optimization, while also mentoring team members and elevating the quality of work across the department. You thrive in an agency environment, embrace accountability and are energized by the opportunity to build, improve and scale programs that deliver meaningful results for clients.
RESPONSIBILITIES
Email & SMS Strategy Leadership
  • Own the strategic vision and direction of Email and SMS marketing programs across the agency's client portfolio
  • Develop and oversee sophisticated lifecycle marketing strategies that drive customer acquisition, engagement, retention, loyalty, and revenue growth
  • Design and optimize full-funnel customer journey frameworks, ensuring seamless communication across every stage of the customer lifecycle
  • Lead audience segmentation, personalization, automation, and behavioral targeting initiatives to maximize customer value and campaign performance
  • Identify opportunities to expand channel effectiveness through advanced automation, predictive targeting, dynamic content, and emerging platform capabilities
  • Establish channel-specific KPIs, measurement frameworks, and reporting standards that align with client business objectives and revenue goals
  • Partner with clients and internal stakeholders to translate business priorities into scalable lifecycle marketing strategies and execution roadmaps
  • Drive testing and optimization programs across messaging, creative, cadence, offers, segmentation, and customer journeys to continuously improve performance
  • Evaluate new technologies, platform enhancements, and industry trends to ensure clients remain at the forefront of Email and SMS marketing innovation
  • Serve as the agency's subject matter expert for Email and SMS marketing strategy, providing thought leadership, best practices, and strategic guidance across teams and client engagements
  • Collaborate with channel leaders across Paid Media, Creative, CRO, Analytics, and Account Management to create integrated marketing strategies that improve overall campaign performance
  • Develop scalable frameworks, processes, and playbooks that improve consistency, efficiency, and performance across the agency's Email and SMS service offerings

Performance & Optimization
  • Monitor campaign, automation, and lifecycle performance across client portfolios
  • Analyze customer behavior, segmentation, engagement, and conversion trends
  • Develop testing roadmaps focused on subject lines, creative, offers, messaging, and customer journeys
  • Identify opportunities to improve deliverability, engagement, retention, and revenue performance
  • Leverage data to inform strategic recommendations and drive continuous improvement

Operational Excellence
  • Oversee campaign workflows, project timelines, and resource allocation
  • Ensure campaigns and automations are delivered on schedule and aligned with client goals
  • Maintain documentation, processes, reporting frameworks, and strategic playbooks
  • Identify opportunities to improve operational efficiency and scalability
  • Collaborate cross-functionally with paid media, creative, web, analytics, and account management teams

REQUIREMENTS
  • 7+ years of experience in email marketing, SMS marketing, lifecycle marketing, CRM marketing, or a related field
  • 3+ years of experience leading teams or managing direct reports
  • Strong experience with marketing automation and CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, Braze, or similar platforms
  • Deep understanding of customer lifecycle marketing, segmentation, personalization, and automation strategies
  • Experience developing and executing email and SMS campaigns that drive measurable business outcomes
  • Strong analytical skills with the ability to interpret performance data and translate insights into action
  • Experience managing client relationships in an agency, consulting, or client-facing environment
  • Excellent written, verbal, and presentation communication skills
  • Strong organizational, project management, and prioritization abilities
  • Highly collaborative with a commitment to quality, accountability, and continuous improvement

Apply