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Senior Digital Analyst Jobs in Raleigh, NC (NOW HIRING)

... in the digital backlog. This Senior Analyst should demonstrate autonomous proficiency in product management activities nearly managing the product vision themselves, including requirements ...

The Senior Digital Marketing Manager is a strategic leader and client-facing driver who owns larger ... Act as the connective tissue across strategy, creative, activation, and analytics teams * Ensure ...

We're looking for a Senior Social Insights Analyst to lead the analysis of organic, paid, and ... What You Bring * 4-6 years of experience in social/digital analytics, media measurement, marketing ...

Who we are looking for This is what you will do The Sr. Manager, Digital Marketing for the U.S ... Lead the shaping and implementation of customer engagement plans that leverage analytics ...

Who we are looking for This is what you will do The Sr. Manager, Digital Marketing for the U.S ... Lead the shaping and implementation of customer engagement plans that leverage analytics ...

Senior Construction Performance Analyst

Raleigh, NC · On-site

$85K - $113K/yr

Reporting to the Analytics Manager within Digital Operations, this role serves as a bridge between ... Senior Construction Performance Analyst develops analytical models, reporting solutions, and ...

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Senior Digital Analyst information

See Raleigh, NC salary details

$52K

$106.8K

$138.5K

How much do senior digital analyst jobs pay per year?

As of Aug 10, 2026, the average yearly pay for senior digital analyst in Raleigh, NC is $106,773.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $133,200.00 per year, depending on experience, location, and employer.

What is the difference between Senior Digital Analyst vs Digital Analyst?

AspectSenior Digital AnalystDigital Analyst
Required CredentialsBachelor's degree, experience in digital analytics, possibly certifications like Google Analytics IQBachelor's degree, entry-level experience, certifications like Google Analytics IQ beneficial
Work EnvironmentCollaborates with marketing, data teams, and management; often leads projectsSupports digital campaigns, analyzes data, reports findings
Employer & Industry UsageUsed across marketing agencies, e-commerce, tech companiesCommon in similar industries, often entry-level or mid-level roles

The main difference between a Senior Digital Analyst and a Digital Analyst lies in experience, responsibilities, and leadership. Senior Digital Analysts typically have more experience, lead projects, and provide strategic insights, while Digital Analysts focus on data collection and reporting. Both roles require similar credentials and are vital in digital marketing and analytics teams.

What is a senior digital analyst?

A Senior Digital Analyst is a professional who specializes in analyzing digital data to help organizations improve their online presence and performance. They use various analytics tools to gather, interpret, and report on data from websites, social media, and digital marketing campaigns. Their insights help businesses make informed decisions about digital strategies, optimize user experiences, and achieve business goals. Senior Digital Analysts typically have advanced analytical skills, experience with data visualization, and a strong understanding of digital marketing trends.

How does a senior digital analyst typically collaborate with marketing and product teams to drive data-informed decisions?

A Senior Digital Analyst works closely with marketing and product teams by translating complex data into actionable insights that guide campaign strategies and product enhancements. They often participate in cross-functional meetings, develop dashboards, and provide regular reports to stakeholders, ensuring everyone understands key performance indicators and user behavior trends. By fostering open communication and aligning data analysis with business objectives, Senior Digital Analysts help teams make informed decisions that optimize digital performance and user experience.

What are the key skills and qualifications needed to thrive as a senior digital analyst, and why are they important?

To thrive as a Senior Digital Analyst, you need expertise in data analysis, digital marketing metrics, and a solid background in statistics, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms like Google Analytics, Adobe Analytics, SQL, and data visualization tools such as Tableau is typically required. Strong critical thinking, problem-solving abilities, and effective communication skills set top performers apart in this role. These skills ensure accurate insights, strategic recommendations, and alignment with business objectives in a rapidly evolving digital landscape.
What are the most commonly searched types of Digital Analyst jobs in Raleigh, NC? The most popular types of Digital Analyst jobs in Raleigh, NC are:
What are popular job titles related to Senior Digital Analyst jobs in Raleigh, NC? For Senior Digital Analyst jobs in Raleigh, NC, the most frequently searched job titles are:
What cities near Raleigh, NC are hiring for Senior Digital Analyst jobs? Cities near Raleigh, NC with the most Senior Digital Analyst job openings:
Infographic showing various Senior Digital Analyst job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 14% Part Time, 1% Temporary, and 4% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $106,773 per year, or $51.3 per hour.

Senior Digital Product Analyst

NC SECU

Raleigh, NC • On-site

Full-time

Posted 27 days ago


Job description

If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!

Position Overview:

The Senior Analyst will act as a liaison to Product Managers, implementing assigned initiatives and swiftly resolving potential blockers by establishing robust requirements and testing/approval criteria for items in the digital backlog. This Senior Analyst should demonstrate autonomous proficiency in product management activities nearly managing the product vision themselves, including requirements elicitation, robust refinement, application testing, release communication, industry research and delivering on multi-layered initiatives with vendor-partners and internal stakeholders.

Essential Responsibilities:

  • 35%Solicit, document, and refine business requirements to solve business problems and identify improvement opportunities. Ensure a clear understanding while operating with both a strategic and analytical mindset.
  • 15%Validate that release items meet the acceptance criteria established during refinement.
  • 15%Collaborate daily with organizational stakeholders, emphasizing teamwork and compromise to achieve common goals.
  • 15%Gather user feedback through available channels and work with analytics, design, and member support teams to prioritize the backlog and refine the user experience. Continuously demonstrate successes and identify areas for improvement to partner stakeholders.
  • 10%Participate in and lead Scrum cycle activities, including release planning, sprint planning, implementation, review, retrospective, release communications, and deployment validations.
  • 10%Conduct industry research on digital functions and present findings to the digital strategy team and backlog.

Required Education & Experience (Knowledge, Skills, & Abilities):

  • Minimum education: Bachelor's degree or additional 2 years of relevant experience in lieu of degree
  • Minimum certifications (if applicable): N/A
  • Minimum direct years of experience: 5 Years
  • Experience working in large, enterprise-level programs/project
  • Proven ability to define and solve complex business problems using best-in-class technical solutions
  • Strong experience managing multiple projects simultaneously, with varying degrees of complexity and duration
  • Experience in the Product Development Lifecycle
  • Excellent written and verbal communication skills across all types of stakeholders and audiences
  • Ability to mentor more junior analysts
  • **Candidates can live in one of the following states: NC, VA, TN, SC or GA

Preferred Education & Experience (Knowledge, Skills, & Abilities):

  • Preferred education: Bachelor's Degree
  • Preferred certifications: Certified Scrum Product Owner
  • Preferred direct years of experience: 5+
  • Experience in initiatives within the digital technology domain
  • Experience with the product delivery lifecycle in an agile framework
  • Extensive knowledge of digital products for financial services or a similar industry, from a user experience perspective

Job Environment & Physical Requirements:

  • Potential hybrid work expectations as discussed with manager
  • Sitting for prolonged periods
  • Computer for prolonged periods

SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.

Disclaimer

State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.