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Lifecycle Marketing Jobs (NOW HIRING)

Upstart

Lifecycle Marketing Manager

OR · On-site +1

Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing ...

Texas Dow Employees Credit Union

WI · On-site

## Lifecycle Marketing ManagerApplylocations: Post Oak Corporate Officetime type: Full timeposted on: Posted 2 Days Agojob requisition id: R3633**Position Title:** Lifecycle Marketing Manager**Reporting ...

Backroads, Inc.

Lifecycle Marketing Manager

Berkeley, CA · On-site

## Lifecycle Marketing ManagerApplylocations: Berkeley, Californiatime type: Full timeposted on: Posted Yesterdayjob requisition id: JR100908**About the role:**We are seeking a strategic, guest-centric ...

Agelessrx

Manager, Lifecycle Marketing

$95K - $105K/yr

About the role AgelessRx's Manager of Lifecycle Marketing is responsible for the development and implementation of comprehensive end-to-end lifecycle marketing strategies to maximize customer ...

Alphagraphicsfranchise

$90K - $100K/yr

The Lifecycle Marketing Specialist acts as the owner of lifecycle marketing programs, developing the strategy, content, and creative behind programs designed to build customer and franchisee ...

PostNet International Franchise Corporation

$90K - $100K/yr

The Lifecycle Marketing Specialist acts as the owner of lifecycle marketing programs, developing the strategy, content, and creative behind programs designed to build customer and franchisee ...

PostNet

Lifecycle Marketing Specialist

Lakewood, CO · On-site

$90K - $100K/yr

The Lifecycle Marketing Specialist acts as the owner of lifecycle marketing programs, developing the strategy, content, and creative behind programs designed to build customer and franchisee ...

Fortidia US

Lifecycle Marketing Specialist

Lakewood, CO · On-site

$90K - $100K/yr

The Lifecycle Marketing Specialist acts as the owner of lifecycle marketing programs, developing the strategy, content, and creative behind programs designed to build customer and franchisee ...

Star Tribune

Lifecycle Marketing Lead

Minneapolis, MN · On-site

The Lifecycle Marketing Lead at our headquarters in Minneapolis MN is responsible for executing growth strategies across the entire digital subscriber lifecycle-from audience acquisition and ...

Fortidia US

Lifecycle Marketing Specialist

Lakewood, CO · On-site

$90K - $100K/yr

The Lifecycle Marketing Specialist acts as the owner of lifecycle marketing programs, developing the strategy, content, and creative behind programs designed to build customer and franchisee ...

Texas Dow Employees Credit Union

Lifecycle Marketing Manager Reporting Manager Title: Director of Digital Marketing FLSA Status: Exempt Work Arrangement: Hybrid Date Created: 05/2026 Date Revised: Created By: Kerry Graham Position ...

Filson

Lifecycle Marketing Manager

Seattle, WA · On-site

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Filson

Lifecycle Marketing Manager

Seattle, WA · On-site

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

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Lifecycle Marketing information

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$31.5K

$94.7K

$175.5K

How much do lifecycle marketing jobs pay per year?

As of Sep 10, 2026, the average yearly pay for lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.
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What cities are hiring for Lifecycle Marketing jobs?

Cities with the most Lifecycle Marketing job openings:

What are the most commonly searched types of Lifecycle Marketing jobs?

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What states have the most Lifecycle Marketing jobs?

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What are popular job titles for Lifecycle Marketing?

Popular job titles for Lifecycle Marketing:

Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Lifecycle Marketing Manager

OR • On-site, Remote

Upstart
See more jobs at Upstartexternal

Full-time

Re-posted 11 days ago

Upstart rating

7.6

Company rating: 7.6 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

The Team: 

Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing strategy, experimentation, analytics, and technology to build programs that drive measurable business outcomes across the customer lifecycle.

As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll develop and optimize multi-channel customer journeys that increase engagement and funded loans while partnering closely with Product, Engineering, Analytics, Creative, and Product Marketing to deliver scalable, data-driven growth.

How you'll make an impact

  • Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
  • Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
  • Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
  • Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
  • Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
  • Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Minimum Qualifications 

  • Bachelor's degree or equivalent practical experience.
  • 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
  • 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
  • Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
  • Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

Preferred Qualifications

  • Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry.
  • Experience using customer data platforms such as Hightouch to build and activate audiences.
  • Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs.
  • Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency.
  • Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight.

Position location This role is available in the following locations: Remote [A specific city/location is not required if the role does not have an in-person requirement]

Time zone requirements The team operates on the East/West coast time zones. 

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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