Lifecycle Marketing Manager
OR · On-site +1
Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing ...
Lifecycle Marketing Manager
OR · On-site +1
Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing ...
Director, Lifecycle Marketing
New York, NY · On-site +1
The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
Director, Lifecycle Marketing
New York, NY · On-site +1
The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
Lifecycle Marketing Lead
Alexandria, VA · On-site
Summary The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...
Lifecycle Marketing Lead
Alexandria, VA · On-site
Summary The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...
Summary The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...
Summary The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...
Overview The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...
Overview The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...
POSITION TITLE Lifecycle Marketing Specialist POSITION LOCATION This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. YOUR ROLE We are seeking a ...
POSITION TITLE Lifecycle Marketing Specialist POSITION LOCATION This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. YOUR ROLE We are seeking a ...
The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
Quick apply
The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing ...
POSITION TITLE Lifecycle Marketing Specialist POSITION LOCATION This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. YOUR ROLE We are seeking a ...
POSITION TITLE Lifecycle Marketing Specialist POSITION LOCATION This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. YOUR ROLE We are seeking a ...
POSITION TITLE Lifecycle Marketing Specialist POSITION LOCATION This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. YOUR ROLE We are seeking a ...
POSITION TITLE Lifecycle Marketing Specialist POSITION LOCATION This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. YOUR ROLE We are seeking a ...
The Impact Y ou Will Make As Manager, Lifecycle Marketing, you will drive the execution and optimization of lifecycle marketing programs that guide students from initial interest through enrollment ...
The Impact Y ou Will Make As Manager, Lifecycle Marketing, you will drive the execution and optimization of lifecycle marketing programs that guide students from initial interest through enrollment ...
Lifecycle Marketing Manager Reporting Manager Title: Director of Digital Marketing FLSA Status: Exempt Work Arrangement: Hybrid Date Created: 05/2026 Date Revised: Created By: Kerry Graham Position ...
Lifecycle Marketing Manager Reporting Manager Title: Director of Digital Marketing FLSA Status: Exempt Work Arrangement: Hybrid Date Created: 05/2026 Date Revised: Created By: Kerry Graham Position ...
Lifecycle Marketing Lead
$145K - $155K/yr
About The Role Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team. This person will be responsible for developing our lifecycle strategy, selecting and ...
Lifecycle Marketing Lead
$145K - $155K/yr
About The Role Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team. This person will be responsible for developing our lifecycle strategy, selecting and ...
Lifecycle Marketing Manager
Boston, MA · On-site +1
$100K - $115K/yr
WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...
Lifecycle Marketing Manager
Boston, MA · On-site +1
$100K - $115K/yr
WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...
Lifecycle Marketing Manager
Boston, MA · On-site
$100K - $115K/yr
WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...
Lifecycle Marketing Manager
Boston, MA · On-site
$100K - $115K/yr
WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...
ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...
Quick apply
ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...
Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing ...
Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing ...
Lifecycle Marketing Manager
Boston, MA · On-site +1
$100K - $115K/yr
WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey -- from lead capture and nurture through ...
Quick apply
Lifecycle Marketing Manager
Boston, MA · On-site +1
$100K - $115K/yr
WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey -- from lead capture and nurture through ...
Lifecycle Marketing Manager
Seattle, WA · On-site
ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...
Lifecycle Marketing Manager
Seattle, WA · On-site
ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...
About the Role As our Lifecycle Marketing Lead, you'll be both a hands-on operator and the strategic owner of Prosper's most important unowned growth lever, building the system that scales it. As we ...
Quick apply
About the Role As our Lifecycle Marketing Lead, you'll be both a hands-on operator and the strategic owner of Prosper's most important unowned growth lever, building the system that scales it. As we ...
Lifecycle Marketing information
See salary details
$31.5K - $44.6K
20% of jobs
$49.1K is the 25th percentile. Wages below this are outliers.
$44.6K - $57.7K
14% of jobs
$57.7K - $70.8K
11% of jobs
The median wage is $76.2K / yr.
$70.8K - $83.9K
13% of jobs
$83.9K - $97K
10% of jobs
$97K - $110K
5% of jobs
$110K - $123.1K
2% of jobs
$126.4K is the 75th percentile. Wages above this are outliers.
$123.1K - $136.2K
2% of jobs
$136.2K - $149.3K
7% of jobs
$149.3K - $162.4K
14% of jobs
$162.4K - $175.5K
2% of jobs
$31.5K
$94.7K
$175.5K
How much do lifecycle marketing jobs pay per year?
As of Jul 30, 2026, the average yearly pay for lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.
What kind of jobs in media bring in $150,000 a year?
In media, senior roles such as media directors, content strategists, and digital marketing managers can earn $150,000 or more annually, especially with extensive experience and advanced skills in data analysis, advertising platforms, and content management systems. Executive positions like media executives or chief marketing officers also typically reach or exceed this salary level, often requiring leadership experience and industry knowledge.
What is the highest paid job in marketing?
The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and including performance bonuses and stock options. These roles require extensive experience, strategic leadership skills, and often a background in data-driven marketing and brand management.
What are the key skills and qualifications needed to thrive in the Lifecycle Marketing position, and why are they important?
To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.
What is a Lifecycle Marketing job?
A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.
What are some typical challenges faced in a Lifecycle Marketing role?
Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.
What does a lifecycle marketer do?
A lifecycle marketer develops and executes strategies to engage customers throughout their journey with a brand, from acquisition to retention and loyalty. They analyze customer data, create targeted campaigns, and use marketing automation tools to personalize messaging and improve customer experience. Strong analytical skills and knowledge of email marketing, CRM systems, and customer segmentation are essential for this role.
How much do lifecycle marketing managers make?
Lifecycle marketing managers typically earn between $70,000 and $120,000 annually, depending on experience, location, and company size. They often require skills in customer segmentation, marketing automation tools, and data analysis to optimize customer engagement strategies.
More about Lifecycle Marketing jobs
What cities are hiring for Lifecycle Marketing jobs? Cities with the most Lifecycle Marketing job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Lifecycle Marketing jobs? States with the most job openings for Lifecycle Marketing jobs include:
What job categories do people searching Lifecycle Marketing jobs look for? The top searched job categories for Lifecycle Marketing jobs are:
Upstart rating
7.6
Based on 6 frontline employees who took The Breakroom Quiz
Job description
The Team:
Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing strategy, experimentation, analytics, and technology to build programs that drive measurable business outcomes across the customer lifecycle.
As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll develop and optimize multi-channel customer journeys that increase engagement and funded loans while partnering closely with Product, Engineering, Analytics, Creative, and Product Marketing to deliver scalable, data-driven growth.
How you'll make an impact
- Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
- Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
- Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
- Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
- Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
- Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.
Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
- 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
- Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
- Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.
Preferred Qualifications
- Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry.
- Experience using customer data platforms such as Hightouch to build and activate audiences.
- Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs.
- Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency.
- Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight.
Position location This role is available in the following locations: Remote [A specific city/location is not required if the role does not have an in-person requirement]
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
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