ZipRecruiter

Log In

1

Lifecycle Marketing Jobs (NOW HIRING)

tastylive

Lifecycle Marketing Manager

Chicago, IL · Hybrid

$120K - $148K/yr

Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from ...

tastytrade

Lifecycle Marketing Manager

Chicago, IL · Hybrid

$120K - $148K/yr

Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from ...

Favor

Lifecycle Marketing Coordinator

Austin, TX · On-site

$42K - $58K/yr

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and ...

Uphold

Lifecycle Marketing Manager

Manhattan, NY · On-site

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

Uphold

Lifecycle Marketing Manager

New York, NY · On-site

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

Torch Dental

Lifecycle Marketing Manager

Austin, TX · On-site

$115K - $140K/yr

Monday - Friday 7:45 AM - 5:00 PM CST Your Impact As Lifecycle Marketing Manager, you will own the systems that convert existing demand into qualified pipeline and customers. Torch's 2026 marketing ...

Favor

Lifecycle Marketing Coordinator

Austin, TX · On-site

$42K - $58K/yr

The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and ...

Docusign

Lifecycle Marketing Manager

San Francisco, CA · On-site

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and ...

Torch Dental

Lifecycle Marketing Manager

Austin, TX · On-site

$115K - $140K/yr

Monday - Friday 7:45 AM - 5:00 PM CST Your Impact As Lifecycle Marketing Manager, you will own the systems that convert existing demand into qualified pipeline and customers. Torch's 2026 marketing ...

Uphold

Lifecycle Marketing Manager

Manhattan, NY · Hybrid

The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen ...

VSCO

Lifecycle Marketing Manager

San Francisco, CA

$135K - $150K/yr

About The Role We're looking for a Lifecycle Marketer to drive the development of lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey.

DocuSign

Lifecycle Marketing Manager

San Francisco, CA · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and ...

next page

Showing results 1-20

All JobsLifecycle Marketing Jobs

Lifecycle Marketing information

See salary details

$31.5K

$94.7K

$175.5K

How much do lifecycle marketing jobs pay per year?

As of Jun 9, 2026, the average yearly pay for lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Lifecycle Marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What is a Lifecycle Marketing job?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a Lifecycle Marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

More about Lifecycle Marketing jobs
What cities are hiring for Lifecycle Marketing jobs? Cities with the most Lifecycle Marketing job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Lifecycle Marketing jobs? States with the most job openings for Lifecycle Marketing jobs include:
What job categories do people searching Lifecycle Marketing jobs look for? The top searched job categories for Lifecycle Marketing jobs are:
Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in the United States as of May 2026, with employment types broken down into 94% Full Time, 3% Part Time, and 3% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.
Lifecycle Marketing Manager

Lifecycle Marketing Manager

Internet Brands

El Segundo, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Internet Brands rating

8.7

Company rating: 8.7 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

38th of 186 rated software companies

Job description

Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions
Lifecycle & Retention Support
  • Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
  • Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
  • Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.
Expansion Support (Upsell & Cross-Sell)
  • Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
  • Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
Customer Marketing & Advocacy
  • Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.
  • Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
  • Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.
Enablement, Insights & Optimization
  • Working with Product Marketing, create ad maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
  • Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing.
  • Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.
  • Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.
Team & Day-to-Day Execution
  • Contribute as a hands-on team member, balancing independent execution with cross-functional collaboration.
Minimum Qualifications
  • Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
  • Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
  • Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
  • Hands-on experience with Salesforce preferred.
  • Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales.
  • Analytical mindset with experience using data to measure performance and inform improvements.
  • Ability to adapt in a fast-paced environment with evolving priorities.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills, qualifications, and experience. We expect compensation for this role starting at 90K. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
Employment Type: Full-Time

What Internet Brands employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply