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Lifecycle Marketing Jobs (NOW HIRING)

Filson

Lifecycle Marketing Manager

Seattle, WA · On-site

ABOUT THE ROLE The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through ...

Upstart

Lifecycle Marketing Manager

Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing ...

Backroads

Lifecycle Marketing Manager

Berkeley, CA · Hybrid

The Lifecycle Marketing Manager combines customer insight, marketing expertise, creative thinking, and team leadership to create seamless, data-informed experiences across channels. As the owner of ...

Rezilient Health

Lifecycle Marketing Manager

The Lifecycle Marketing Manager owns the execution of personalized, end-to-end marketing journeys that engage B2B2C and B2B audiences from first touch through long-term retention and advocacy. This ...

Prosper Health

Lifecycle Marketing Lead

New York, NY · On-site

About the Role As our Lifecycle Marketing Lead, you'll be both a hands-on operator and the strategic owner of Prosper's most important unowned growth lever, building the system that scales it. As we ...

Jobtailor

Lifecycle Marketing Lead

Chicago, IL · On-site

$120 - $170/hr

* Develop and own DubClub's lifecycle marketing and CRM strategy across creators and subscribers. * Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.

New

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey -- from lead capture and nurture through ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site

$100K - $115K/yr

WHY WE NEED YOU Hydrow is looking for a Lifecycle Marketing Manager to help drive member engagement and conversion across the entire customer journey - from lead capture and nurture through ...

Branch

Lifecycle Marketing Manager

$105/hr

We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual contributor role is critical in ...

Acelero Learning

Lifecycle Marketing Manager

The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. Reporting to the VP of Marketing and Communications, this role helps ...

Rylo

Lifecycle Marketing Lead

Manhattan, NY · On-site

$150K - $300K/yr

Rylo is hiring a Lifecycle Marketing Lead to own how we engage, activate, retain, and grow our customer relationships over time. This role exists to turn customer intent into meaningful, measurable ...

auction

Director, Lifecycle Marketing

Irvine, CA · Remote

The Director, Seller Acquisition & Lifecycle Marketing will be at the center of that mission, building the marketing engine that connects vulnerable homeowners to this program when they need it most.

RPO Recruiting Services

Be Seen First

Lifecycle Marketing Manager

Solana Beach, CA · On-site

$95K - $125K/yr

This is a LIFECYCLE Marketing role, you must have at least 4 years of direct Lifecycle Marketing experience with a CPG company, preferably in a sporting goods arena. GIBBON - Lifecycle Marketing ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · Remote

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site +1

About The Role We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design ...

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All JobsLifecycle Marketing Jobs

Lifecycle Marketing information

See salary details

$31.5K

$94.7K

$175.5K

How much do lifecycle marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What are examples of lifecycle marketing?

Lifecycle marketing involves creating targeted campaigns for customers at different stages of their relationship with a brand, such as onboarding new users, engaging active customers, encouraging repeat purchases, and re-engaging inactive clients. It often uses tools like email automation, customer segmentation, and analytics to personalize messaging and improve retention. As a lifecycle marketing professional, understanding customer behavior and data-driven strategies is essential.

What are the key skills and qualifications needed to thrive in the lifecycle marketing position, and why are they important?

To thrive in Lifecycle Marketing, you need expertise in customer segmentation, campaign strategy, data analysis, and a solid understanding of the customer journey, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (such as Marketo, HubSpot, or Braze), CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, project management, and cross-functional collaboration skills help distinguish top performers. These competencies are crucial for designing effective, data-driven campaigns that engage customers at every stage and drive measurable business results.

What is a lifecycle marketing?

A Lifecycle Marketing job focuses on engaging and retaining customers throughout their journey with a brand, from acquisition to retention and reactivation. This role involves creating targeted marketing campaigns using email, SMS, push notifications, and other channels to personalize customer experiences. Lifecycle marketers analyze customer data and behavior to optimize messaging and improve engagement. They work closely with product, sales, and customer success teams to drive customer loyalty and maximize lifetime value.

What are some typical challenges faced in a lifecycle marketing role?

Professionals in Lifecycle Marketing often navigate the complexities of coordinating campaigns across multiple channels while ensuring a consistent and personalized customer experience. A common challenge is analyzing large volumes of data to identify actionable insights and optimize ongoing strategies. Lifecycle Marketers also frequently collaborate with product, sales, and customer success teams to align messaging and goals. Overcoming these challenges requires adaptability, strong analytical skills, and an ability to balance creative thinking with strategic execution.

More about Lifecycle Marketing jobs
What cities are hiring for Lifecycle Marketing jobs? Cities with the most Lifecycle Marketing job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Lifecycle Marketing jobs? States with the most job openings for Lifecycle Marketing jobs include:
What job categories do people searching Lifecycle Marketing jobs look for? The top searched job categories for Lifecycle Marketing jobs are:
Lifecycle Marketing jobs near you
Infographic showing various Lifecycle Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Lifecycle Marketing Manager

Filson

Seattle, WA • On-site

Full-time

Posted 23 days ago

Job description

ABOUT FILSON
In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available. Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don't work in silos but rely on open collaboration. It's a jackknife mentality - the ability to accomplish more than what's asked of you - that defines our culture of versatility and perseverance. Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We're the ones doing the work, from product design and marketing, to cutting, sewing, and restoration. With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction.
ABOUT THE ROLE
The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through strategic lifecycle marketing initiatives. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.
The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with execution. Working cross-functionally with Merchandising, Planning, Creative, Content, Product, and Analytics teams, this role ensures all customer communications are timely, on-brand, data-driven, and aligned with key business priorities. The Lifecycle Marketing Manager will also support broader marketing initiatives as needed, contributing to the success of integrated campaigns across multiple channels.
RESPONSIBILITIES
  • Own the end-to-end execution of Filson's email and SMS marketing program using Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization.
  • Develop and manage the email and SMS marketing calendar in partnership with Merchandising, Planning, and Marketing teams to support product launches, promotions, seasonal campaigns, and business priorities.
  • Build, maintain, and optimize lifecycle marketing automations including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, loyalty, replenishment, and other customer journey programs.
  • Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value.
  • Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable.
  • Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation.
  • Monitor and analyze key CRM performance metrics including revenue attribution, conversion rates, engagement, deliverability, subscriber growth, and overall program health.
  • Prepare regular reporting and performance insights, providing recommendations to improve campaign effectiveness and business results.
  • Partner closely with Creative and Content teams to develop compelling customer communications that align with Filson's brand standards and seasonal marketing initiatives.
  • Collaborate with Product and Analytics teams to ensure accurate campaign tracking, tagging, data integrity, and measurement across CRM platforms.
  • Coordinate with Merchandising and Planning teams to align customer communications with inventory availability, product priorities, and promotional strategies.
  • Stay current on CRM best practices, lifecycle marketing trends, platform capabilities, and emerging technologies to continuously improve program performance.
QUALIFICATIONS
  • Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent professional experience may be considered.
  • 5-8 years of progressive marketing experience with significant hands-on ownership of email and SMS lifecycle marketing programs.
  • Demonstrated experience managing CRM platforms, preferably Klaviyo; experience with comparable email service providers (ESPs) or marketing automation platforms may be considered.
  • Proven success building, executing, and optimizing lifecycle marketing campaigns, customer segmentation strategies, and automated customer journeys that drive measurable business results.
  • Working knowledge of CRM best practices, customer lifecycle marketing, email deliverability, audience segmentation, marketing automation, and performance measurement.
  • Experience interpreting marketing performance data and translating insights into actionable recommendations.
  • Strong attention to detail coupled with analytical and problem-solving skills.
  • Excellent project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Strong cross-functional communication and collaboration skills with the ability to influence stakeholders across multiple departments.
  • Proficient knowledge of Microsoft Office, particularly Excel and PowerPoint.
  • Experience working in retail, e-commerce, consumer products, or direct-to-consumer (DTC) businesses is preferred.
  • Experience with Google Analytics, reporting dashboards, or business intelligence tools is a plus.

Note: This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.
Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.
With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.
Salary range:
$90,000-$110,000 USD

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