ZipRecruiter

Log In

2

Remote Lifecycle Marketing Jobs (NOW HIRING)

Upstart

Lifecycle Marketing Manager

OR · On-site +1

Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences ... Remote [ A specific city/location is not required if the role does not have an in-person ...

Mondo

Lifecycle Marketing Associate

Denver, CO · Remote

$30 - $38/hr

Lifecycle Marketing Operations Associate Location ... Remote Start Date: 2 weeks from offer Duration: Contract, 3-6 months Compensation: $30-$38/hr W2 ...

DocuSign

Lifecycle Marketing Manager

San Francisco, CA · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and ... Employee divides their time between in-office and remote work. Access to an office location is ...

Upstart

Lifecycle Marketing Manager

Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences ... Remote [A specific city/location is not required if the role does not have an in-person requirement ...

DocuSign

Lifecycle Marketing Manager

Chicago, IL · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and ... Employee divides their time between in-office and remote work. Access to an office location is ...

Wpromote

Director, Lifecycle Marketing

$109K - $135K/yr

This role reports to the Head of Lifecycle Marketing. The ideal candidate possesses deep expertise ... We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules ...

DocuSign

Lifecycle Marketing Manager

Seattle, WA · On-site +1

What you'll do We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and ... Employee divides their time between in-office and remote work. Access to an office location is ...

Maximus Tribe

Lifecycle Marketing Manager (Remote)

$125K - $150K/yr

Position is Remote (USA or Canada) No agencies please About Maximus Maximus ( is a mission-driven ... You'll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations ...

Prosper

Sr. Lifecycle Marketing Specialist

Charleston, WV · Remote

$91K - $144K/yr

The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app ... Whether you are working from our San Francisco or Phoenix offices or joining us as a fully remote ...

Prosper

Sr. Lifecycle Marketing Specialist

$91K - $144K/yr

The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app ... Whether you are working from our San Francisco or Phoenix offices or joining us as a fully remote ...

next page

Showing results 1-20

All JobsLifecycle Marketing JobsRemote Lifecycle Marketing Jobs

Remote Lifecycle Marketing information

See salary details

$31.5K

$94.7K

$175.5K

How much do remote lifecycle marketing jobs pay per year?

As of Jul 21, 2026, the average yearly pay for remote lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is a Remote Lifecycle Marketing job?

A Remote Lifecycle Marketing job involves managing and optimizing the customer journey from acquisition through retention, using digital marketing strategies. Professionals in this role work remotely to design targeted campaigns, automate communications, and analyze customer data to improve engagement at each stage of the lifecycle. The goal is to increase customer satisfaction, loyalty, and long-term value through personalized marketing efforts. Key responsibilities often include email marketing, segmentation, and performance analysis. This position requires expertise in marketing automation tools and an ability to collaborate with other teams remotely.

What are some common challenges faced by professionals in remote lifecycle marketing roles, and how can they be addressed?

Remote lifecycle marketing professionals often face challenges related to cross-functional collaboration and maintaining clear communication with stakeholders across different time zones. To overcome these hurdles, it's helpful to establish regular check-ins, use collaborative project management tools, and document processes thoroughly. Being proactive in communication and leveraging digital platforms for brainstorming and feedback can also help ensure alignment and keep campaigns on track, even when working remotely.

What are the key skills and qualifications needed to thrive as a Remote Lifecycle Marketing professional, and why are they important?

To thrive as a Remote Lifecycle Marketing professional, you need expertise in customer journey mapping, email marketing strategy, data analysis, and a background in marketing or communications. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and collaboration skills help you effectively coordinate campaigns and work cross-functionally in a remote environment. These abilities are crucial for creating targeted, data-driven marketing efforts that nurture leads and drive customer engagement across the entire lifecycle.

What is the difference between Remote Lifecycle Marketing vs Remote Email Marketing Specialist?

AspectRemote Lifecycle MarketingRemote Email Marketing Specialist
Primary FocusManaging entire customer lifecycle, including acquisition, engagement, retention, and reactivationCreating and executing targeted email campaigns to engage customers
Required SkillsCustomer journey mapping, automation, analytics, CRM toolsEmail design, copywriting, segmentation, analytics
Work EnvironmentCross-channel marketing platforms, CRM systems, data analysis toolsEmail platforms, marketing automation tools
Industry UsageUsed across e-commerce, SaaS, and retail sectors for comprehensive customer engagementPrimarily in e-commerce and digital marketing agencies focusing on email campaigns

Remote Lifecycle Marketing involves managing the entire customer journey across multiple channels, requiring broader skills in automation and analytics. In contrast, Remote Email Marketing Specialist focuses specifically on designing and executing email campaigns. Both roles often work within similar industries and require familiarity with marketing tools, but their scope and responsibilities differ significantly.

More about Remote Lifecycle Marketing jobs
What cities are hiring for Remote Lifecycle Marketing jobs? Cities with the most Remote Lifecycle Marketing job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Remote Lifecycle Marketing jobs? States with the most job openings for Remote Lifecycle Marketing jobs include:
What job categories do people searching Remote Lifecycle Marketing jobs look for? The top searched job categories for Remote Lifecycle Marketing jobs are:
Remote Lifecycle Marketing jobs near you
Infographic showing various Remote Lifecycle Marketing job openings in the United States as of July 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 83% Physical, 6% Hybrid, and 11% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.
Lifecycle Marketing Manager

Lifecycle Marketing Manager

Upstart

OR • On-site, Remote

Other

Posted 20 days ago

Job description

The Team: 

Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing strategy, experimentation, analytics, and technology to build programs that drive measurable business outcomes across the customer lifecycle.

As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll develop and optimize multi-channel customer journeys that increase engagement and funded loans while partnering closely with Product, Engineering, Analytics, Creative, and Product Marketing to deliver scalable, data-driven growth.

How you'll make an impact

  • Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
  • Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
  • Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
  • Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
  • Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
  • Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Minimum Qualifications 

  • Bachelor's degree or equivalent practical experience.
  • 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
  • 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
  • Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
  • Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

Preferred Qualifications

  • Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry.
  • Experience using customer data platforms such as Hightouch to build and activate audiences.
  • Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs.
  • Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency.
  • Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight.

Position location This role is available in the following locations: Remote [A specific city/location is not required if the role does not have an in-person requirement]

Time zone requirements The team operates on the East/West coast time zones. 

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

#LI-REMOTE

#LI-Associate

Apply