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Assistant Lifecycle Marketing Jobs (NOW HIRING)

AEG

Lifecycle Marketing Manager

Miami Gardens, FL · On-site

Lifecycle Marketing Manager Department: MarketingDirect Supervisor: Sr. Director, Digital ... to assist with building various email, app push, and SMS marketing campaigns using HubSpot and ...

Care Access

Lifecycle Marketing Specialist

OR · Remote

$65K - $90K/yr

How This Role Makes a Difference The Lifecycle Marketing Specialist will support the development ... Other Responsibilities : * Assist with additional project planning as needed * Continuous A/B ...

DeleteMe

Lifecycle Marketing Manager

Charleston, WV · Remote

Job Summary: We're looking for a Lifecycle Marketing Manager to lead our consumer retention and ... These tools assist our recruitment team but do not replace human judgment. Final hiring decisions ...

DeleteMe

Lifecycle Marketing Manager

Job Summary: We're looking for a Lifecycle Marketing Manager to lead our consumer retention and ... These tools assist our recruitment team but do not replace human judgment. Final hiring decisions ...

Care Access

Lifecycle Marketing Specialist

Boston, MA · Remote

$65K - $90K/yr

Lifecycle marketing activation: * Activate and optimize marketing strategies that span the entire ... Other Responsibilities : * Assist with additional project planning as needed * Continuous A/B ...

VASA Fitness

Sr. Manager of Lifecycle Marketing

CO · On-site

$120K - $130K/yr

... * Assist in developing cohort-based lifecycle programs designed to increase engagement and reduce ... Partner with Marketing Analytics to evaluate campaign effectiveness and identify optimization ...

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Assistant Lifecycle Marketing information

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How much do assistant lifecycle marketing jobs pay per year?

As of Jun 9, 2026, the average yearly pay for assistant lifecycle marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Assistant Lifecycle Marketing professional, and why are they important?

To thrive as an Assistant Lifecycle Marketing professional, you need a solid understanding of customer segmentation, campaign management, and data analysis, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms like HubSpot or Salesforce Marketing Cloud, as well as proficiency in email marketing tools and analytics systems, is typically required. Strong organizational skills, creativity, and excellent communication abilities help you effectively collaborate and execute multi-channel campaigns. These skills are essential to deliver personalized customer experiences, maximize engagement, and drive growth throughout the customer lifecycle.

What is the difference between Assistant Lifecycle Marketing vs Customer Engagement Specialist?

AspectAssistant Lifecycle MarketingCustomer Engagement Specialist
CredentialsMarketing certifications, bachelor's degree in marketing or related fieldMarketing or communications background, relevant certifications
Work EnvironmentMarketing teams, digital platforms, CRM toolsCustomer service teams, digital channels, CRM systems
Industry UsageCommon in e-commerce, SaaS, retailCommon in retail, hospitality, tech
Primary FocusSupporting lifecycle campaigns, automation, data analysisEnhancing customer relationships, retention, feedback

Assistant Lifecycle Marketing and Customer Engagement Specialist roles often overlap in marketing and CRM tools, but the assistant focuses more on executing lifecycle campaigns and automation, while the engagement specialist emphasizes direct customer interaction and relationship building.

What are some common challenges faced by Assistant Lifecycle Marketing professionals, and how can they be overcome?

Assistant Lifecycle Marketing professionals often face the challenge of managing personalized campaigns across multiple customer segments while keeping up with evolving marketing technologies. Balancing data analysis, creative messaging, and timely execution can be demanding, especially when collaborating with product, design, and analytics teams. To overcome these challenges, successful assistants prioritize strong communication, develop a solid understanding of automation tools, and actively seek feedback to refine campaign strategies. Staying organized and proactively learning about industry trends also helps in managing workload and delivering impactful results.

What is an Assistant Lifecycle Marketing professional?

An Assistant Lifecycle Marketing professional supports the planning and execution of marketing campaigns that target customers at various stages of their journey with a company. Their responsibilities typically include assisting in the creation of email campaigns, analyzing customer data, segmenting audiences, and coordinating with teams to improve customer retention and engagement. By helping manage the full customer lifecycle, they contribute to building lasting relationships and driving business growth. They often use marketing automation tools and analytics to measure campaign success and optimize strategies.
More about Assistant Lifecycle Marketing jobs
What cities are hiring for Assistant Lifecycle Marketing jobs? Cities with the most Assistant Lifecycle Marketing job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Assistant Lifecycle Marketing jobs? States with the most job openings for Assistant Lifecycle Marketing jobs include:
What job categories do people searching Assistant Lifecycle Marketing jobs look for? The top searched job categories for Assistant Lifecycle Marketing jobs are:
Assistant Lifecycle Marketing jobs near you
Infographic showing various Assistant Lifecycle Marketing job openings in the United States as of May 2026, with employment types broken down into 88% Full Time, 2% Part Time, and 10% Contract. Highlights an 83% In-person, 5% Hybrid, and 12% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.
Lifecycle Marketing Manager

Lifecycle Marketing Manager

Internet Brands

Minneapolis, MN

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Internet Brands rating

8.7

Company rating: 8.7 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

38th of 186 rated software companies

Job description

Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions
Lifecycle & Retention Support
  • Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
  • Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
  • Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.
Expansion Support (Upsell & Cross-Sell)
  • Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
  • Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.
Customer Marketing & Advocacy
  • Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.
  • Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
  • Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.
Enablement, Insights & Optimization
  • Working with Product Marketing, create ad maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
  • Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing.
  • Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.
  • Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.
Team & Day-to-Day Execution
  • Contribute as a hands-on team member, balancing independent execution with cross-functional collaboration.
Minimum Qualifications
  • Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
  • Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
  • Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
  • Hands-on experience with Salesforce preferred.
  • Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales.
  • Analytical mindset with experience using data to measure performance and inform improvements.
  • Ability to adapt in a fast-paced environment with evolving priorities.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills, qualifications, and experience. We expect compensation for this role starting at 90K. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
Employment Type: Full-Time

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