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Vice President Lifecycle Marketing Jobs (NOW HIRING)

Lucky Strike Entertainment

$120 - $150/hr

Overview Hybrid - Miami, FL The Vice President of Lifecycle Marketing is responsible for developing and executing customer lifecycle strategies that drive retention, loyalty, visitation frequency ...

Topgolf

VP CRM & Lifecycle Marketing

Dallas, TX · On-site

$260 - $480/hr

The Vice President of CRM & Lifecycle Marketing will change that. This executive will build Topgolf's customer engagement capability from near-ground-up: defining the strategy, selecting and ...

Cavender's

Vice President of Marketing

Tyler, TX

This position oversees loyalty, CRM, lifecycle marketing, paid media, content, social media, and ... The Vice President of Marketing is responsible for managing marketing investments, evaluating ...

SS&C Technologies

VP Digital Marketing

New York, NY · On-site

Job Title: VP of Digital Marketing Locations : New York, NY or Boston, MA | Hybrid Get To Know Us ... Oversee lifecycle marketing strategy, segmentation logic, and automated journey design Performance ...

BambooHR

VP, Revenue Marketing

Draper, UT · Remote

This executive leader owns Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel ... The Vice President serves as a strategic partner to the CMO and collaborates closely with Sales ...

Socket.dev

VP of Customer Marketing

Boston, MA · On-site

$180 - $300/hr

Vice President, Customer Marketing Role Overview Siemens Digital IndustriesSoftware islooking for ... Lifecycle Marketing and Customer Growth * Own lifecycle marketing strategy across onboarding ...

Cavender's

Vice President of Marketing

Tyler, TX · On-site

This position oversees loyalty, CRM, lifecycle marketing, paid media, content, social media, and ... The Vice President of Marketing is responsible for managing marketing investments, evaluating ...

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How much do vice president lifecycle marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for vice president lifecycle marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.
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Vice President Lifecycle Marketing jobs near you
Infographic showing various Vice President Lifecycle Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

VP, Lifecycle Marketing

Lucky Strike Entertainment

On-site

$120 - $150/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Lucky Strike Entertainment rating

5.5

Company rating: 5.5 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

9th of 18 rated bowling alleys

Job description

Overview

Hybrid - Miami, FL

The Vice President of Lifecycle Marketing is responsible for developing and executing customer lifecycle strategies that drive retention, loyalty, visitation frequency, customer engagement, and lifetime value across the company’s portfolio of brands.

What You’ll Do

Lifecycle Marketing Strategy

  • Develop and execute enterprise-wide lifecycle marketing strategies.
  • Design customer journey frameworks that optimize communication throughout the customer lifecycle.
  • Establish lifecycle marketing KPIs and measurement frameworks.
  • Increase customer lifetime value through segmentation and personalization.

CRM & Loyalty Marketing

  • Lead CRM, email, SMS, push notification, and loyalty marketing programs.
  • Oversee customer segmentation and audience management.
  • Develop loyalty, membership, passholder, and rewards communications.
  • Partner with brand and digital teams to align customer communications.

Lead Generation & Customer Growth

  • Develop and execute strategies that increase lead generation, customer acquisition, and database growth across all brands and business units.
  • Partner with Digital Marketing to maximize lead capture opportunities across websites, paid media campaigns, events, promotions, and in-location experiences.
  • Develop audience acquisition strategies focused on growing owned marketing channels and first-party customer data.
  • Identify opportunities to improve conversion rates throughout the customer lifecycle through personalization, automation, and targeted communications.
  • Develop and execute strategies that increase lead generation, customer acquisition, and database growth across all brands and business units.

Marketing Automation & Customer Data

  • Own marketing automation platforms and customer communication technologies.
  • Enhance customer data capabilities and audience targeting.
  • Leverage AI and automation to improve personalization and performance.
  • Evaluate new platforms, tools, and customer engagement technologies to maintain a competitive advantage and support future business growth.

WhatYou’llBring

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 10+ years of relevant marketing experience, including 5+ years in a leadership role.
  • Strong leadership, analytical, communication, and cross-functional collaboration skills.
  • Proven ability to drive measurable business results through marketing initiatives.

WhatYou’llGet

  • At Lucky Strike Entertainment,we’recommitted to supporting yourwell beingboth on and off the job.Here’sa peek at some of the benefits available to ourCorporateassociates:
  • Medical, Dental, Vision plans to select from based on your needs
  • Wellness resources to help you along your wellness journey
  • 401(k) Retirement Plans
  • Employee Stock Purchase Program
  • Employee Assistance Program (EAP)
  • Vacation and Holidays
  • Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!
Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visitir.luckystrikeent.com.

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