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Media Relations Strategist Jobs (NOW HIRING)

Summary The Media Relations Strategist is a key member of the APS Media Relations Team, driving the organization's communications objectives through effective earned media strategies and fostering ...

$83K - $127K/yr

Demonstrated understanding of how initiatives in media relations, paid media, digital engagement, government relations, marketing, and development fit together in a successful communications strategy.

We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Strategist to join our growing Media Relations team. What You'll Do * Support clients in a range of media ...

The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise. * Reporting to the Vice ...

The Director will be responsible for setting media relations strategy, overseeing media engagement, and serving as a trusted advisor to senior executives on communications strategies and messaging.

The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise. * Reporting to the Vice ...

The Director will be responsible for setting media relations strategy, overseeing media engagement, and serving as a trusted advisor to senior executives on communications strategies and messaging.

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Media Relations Strategist information

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$44K

$76.2K

$124K

How much do media relations strategist jobs pay per year?

As of Jul 26, 2026, the average yearly pay for media relations strategist in the United States is $76,151.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $86,500.00 per year, depending on experience, location, and employer.

What does a media relations strategist do?

A media relations strategist manages communication between an organization and the media to promote positive coverage and reputation. They develop press releases, build relationships with journalists, and craft messaging strategies, often using media monitoring tools to track coverage and public perception.

What are the typical challenges faced by a Media Relations Strategist when securing media coverage for a company or client?

Media Relations Strategists often encounter challenges such as breaking through the noise in a crowded media landscape and building relationships with journalists who receive numerous pitches daily. Additionally, they must craft compelling narratives that align with both the company's goals and the interests of target media outlets. Adapting to rapidly changing news cycles and responding quickly to emerging opportunities or crises is also a key part of the role. Success often depends on persistence, creativity, and the ability to tailor messages for diverse audiences.

How much do PR strategists make?

Media Relations Strategists typically earn a median annual salary ranging from $50,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay higher, often exceeding $100,000, especially in large organizations or competitive markets.

What are the key skills and qualifications needed to thrive as a Media Relations Strategist, and why are they important?

To thrive as a Media Relations Strategist, you need expertise in public relations, media outreach, message development, and typically a degree in communications or a related field. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is commonly required. Strong relationship-building, persuasive communication, and adaptability are crucial soft skills for excelling in this role. These skills and qualities enable effective brand messaging, positive media coverage, and the cultivation of beneficial relationships with journalists and outlets.

What does a media strategist do?

A media relations strategist develops and implements plans to promote a company's or client's message through various media channels. They analyze target audiences, craft press releases, build relationships with journalists, and monitor media coverage to enhance visibility and reputation. Strong communication skills and familiarity with media tools are essential for this role.

What kind of jobs in media bring in $150,000 a year?

Media relations strategists, public relations directors, and senior communications managers often earn $150,000 or more annually, especially with extensive experience, strong industry networks, and advanced skills in media outreach and crisis management. High-level roles in media companies, corporate communications, or agency leadership positions tend to have compensation in this range.

What is the difference between Media Relations Strategist vs Public Relations Specialist?

AspectMedia Relations StrategistPublic Relations Specialist
CredentialsBachelor's in Communications, Journalism, or related field; media relations experienceBachelor's in Communications, Public Relations, or related field; media and community outreach experience
Work EnvironmentCorporate, agency, or nonprofit settings focusing on media outreachCorporate, agency, or nonprofit settings focusing on overall reputation management
Employer UsageMedia campaigns, press releases, media outreach strategiesPress releases, event planning, community engagement, reputation management

While both roles involve media and communication skills, a Media Relations Strategist primarily focuses on developing and executing media outreach strategies to shape public perception. A Public Relations Specialist handles broader reputation management, including community relations and event planning. The roles often overlap but differ in scope and specific responsibilities.

More about Media Relations Strategist jobs
What job categories do people searching Media Relations Strategist jobs look for? The top searched job categories for Media Relations Strategist jobs are:
Infographic showing various Media Relations Strategist job openings in the United States as of July 2026, with employment types broken down into 75% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $76,151 per year, or $36.6 per hour.
Media Relations Strategist

Media Relations Strategist

Arizona Public Service

Phoenix, AZ • On-site

Full-time

Posted 9 days ago


Arizona Public Service rating

8.4

Company rating: 8.4 out of 10

Based on 28 frontline employees who took The Breakroom Quiz


Job description

Arizona Public Service generates reliable, affordable and clean energy for 2.7 million Arizonans. As the state's largest and longest-serving energy provider, our more than 6,000 dedicated employees power our vision of creating a sustainable energy future for Arizona.
Summary
The Media Relations Strategist is a key member of the APS Media Relations Team, driving the organization's communications objectives through effective earned media strategies and fostering relationships with local, national, trade, and Spanish-language journalists. The consultant is a persuasive communicator adept at translating complex technical information into clear messages, providing strategic counsel, contributing to discussions and decision-making, coordinating media opportunities and supporting crisis communications.
The consultant thrives in a collaborative, fast-paced and cross-functional environment, takes initiative, and demonstrates strong teamwork and a proactive approach. This is an in-house, full-time opportunity in External Communications.
Minimum Requirements
Communications Consultant
  • Bachelor's degree in Journalism, Advertising, Marketing, Public Relations, English, Communications or related field
  • And five (5) years related writing/editing experience, or an equivalent combination of education and experience.
  • Must possess excellent verbal and written communication skills, software application skills including word processing and desktop publishing, and solid project management skills.

Communications Consultant Senior
  • Bachelor's degree in Journalism, Advertising, Marketing, Public Relations, English or related field and (8) eight years related communications experience or an equivalent combination of education and experience.

Responsibilities include:
  • Serving as a company spokesperson and trusted advisor to senior leaders and internal partners
  • Assessing risks and providing solutions
  • Developing and executing strategic plans
  • Writing news releases, statements, and key messages
  • Pitching stories, coaching subject matter experts for media engagement, responding to media inquiries
  • Providing interviews, including on-camera appearances
  • Participating in crisis response efforts and exercises
  • Liaising with community partners and PIOs
  • Participating in a 24/7 on-call media duty rotation

Major Accountabilities
1. Advise senior leaders and internal teams on earned media strategies. Utilize critical thinking to craft messaging and make sound recommendations about company positioning to advance business objectives.
2. Develop and implement media relations plans, including proactive story pitching, media outreach, and response strategies for local, national, trade, and Spanish-language outlets.
3. Serve as an official company spokesperson, delivering clear, accurate and impactful messages for media engagements. Prepare company leaders and subject matter experts for media interviews.
4. Participate in crisis communications, drafting statements, managing media inquiries during incidents and supporting after-action reviews. Participate in a 24/7 on-call media duty rotation, demonstrating responsiveness and reliability.
5. Write, edit, and distribute media materials such as news releases, key messages and talking points, ensuring alignment with organizational goals.
6. Build and maintain relationships with journalists, community partners and public information officers (PIOs).
7. Ensure all media relations activities meet quality standards, communication plans and confidentiality requirements.
8. Efficiently manage resources, collaborating with internal teams, vendors and external agencies to deliver timely, effective support within budget.
9. Stay current on industry trends, media landscapes, and issues affecting the energy sector to inform strategic recommendations and outreach.
Export Compliance / EEO Statement
This position may require access to and/or use of information subject to control under the Department of Energy's Part 810 Regulations (10 CFR Part 810), the Export Administration Regulations (EAR) (15 CFR Parts 730 through 774), or the International Traffic in Arms Regulations (ITAR) (22 CFR Chapter I, Subchapter M Part 120) (collectively, 'U.S. Export Control Laws'). Therefore, some positions may require applicants to be a U.S. person, which is defined as a U.S. Citizen, a U.S. Lawful Permanent Resident (i.e. 'Green Card Holder'), a Political Asylee, or a Refugee under the U.S. Export Control Laws. All applicants will be required to confirm their U.S. person or non-US person status. All information collected in this regard will only be used to ensure compliance with U.S. Export Control Laws, and will be used in full compliance with all applicable laws prohibiting discrimination on the basis of national origin and other factors. For positions at Palo Verde Nuclear Generating Stations (PVNGS) all openings will require applicants to be a U.S. person.
Pinnacle West Capital Corporation and its subsidiaries and affiliates ('Pinnacle West') maintain a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, recruiting, hiring, promoting, compensating, reassigning, demoting, transferring, laying off, recalling, terminating employment, and training for all positions without regard to race, color, religion, disability, age, national origin, gender, gender identity, sexual orientation, marital status, protected veteran status, or any other classification or characteristic protected by law.
For more information on applicable equal employment regulations, please refer to EEO is the Law poster. Federal law requires all employers to verify the identity and employment eligibility of every person hired to work in the United States, refer to E-Verify poster. View the employee rights and responsibilities under the Family and Medical Leave Act (FMLA).
Arizona Public Service is a smoke free workplace.
Hybrid: Employees in hybrid roles work both in their home offices (virtually) and alongside their colleagues (in person).
In order for employees to build strong relationships and to promote meaningful in-person interactions, hybrid employees are expected to work about 40% of their time in-person at an APS or other (non-home office) location.
*Employees are expected to reside in Arizona (or New Mexico for Four Corners-based employees).
*Working from a home office requires adequate technology and an appropriate ergonomic set up.
*Role types are subject to change based on business need.

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