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Media Relations Strategist Jobs (NOW HIRING)

M Booth

Media Relations Strategist, Media

New York, NY · On-site +1

$66K - $80K/yr

We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Strategist to join our growing Media Relations team. What You'll Do * Support clients in a range of media ...

Emory Healthcare

Director, Media Relations

Atlanta, GA · On-site

The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise. * Reporting to the Vice ...

Emory Healthcare

Director, Media Relations

Atlanta, GA · On-site

The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise. * Reporting to the Vice ...

Emory Healthcare

Director, Media Relations

Atlanta, GA · On-site

The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise. * Reporting to the Vice ...

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Media Relations Strategist information

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$76.2K

$124K

How much do media relations strategist jobs pay per year?

As of Jun 14, 2026, the average yearly pay for media relations strategist in the United States is $76,151.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $86,500.00 per year, depending on experience, location, and employer.

What does a media relations strategist do?

A media relations strategist manages communication between an organization and the media to promote positive coverage and reputation. They develop press releases, build relationships with journalists, and craft messaging strategies, often using media monitoring tools to track coverage and public perception.

What are the typical challenges faced by a Media Relations Strategist when securing media coverage for a company or client?

Media Relations Strategists often encounter challenges such as breaking through the noise in a crowded media landscape and building relationships with journalists who receive numerous pitches daily. Additionally, they must craft compelling narratives that align with both the company's goals and the interests of target media outlets. Adapting to rapidly changing news cycles and responding quickly to emerging opportunities or crises is also a key part of the role. Success often depends on persistence, creativity, and the ability to tailor messages for diverse audiences.

What are the key skills and qualifications needed to thrive as a Media Relations Strategist, and why are they important?

To thrive as a Media Relations Strategist, you need expertise in public relations, media outreach, message development, and typically a degree in communications or a related field. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is commonly required. Strong relationship-building, persuasive communication, and adaptability are crucial soft skills for excelling in this role. These skills and qualities enable effective brand messaging, positive media coverage, and the cultivation of beneficial relationships with journalists and outlets.

Is PR going to be replaced by AI?

Media Relations Strategists and PR professionals use AI tools to assist with tasks like media monitoring, data analysis, and content creation. While AI can automate certain repetitive tasks, human judgment, relationship-building, and strategic communication remain essential in public relations roles.

What does a media strategist do?

A media relations strategist develops and implements plans to promote an organization or individual through various media channels. They craft messaging, build relationships with journalists, and analyze media coverage to enhance visibility and reputation. Strong communication skills and knowledge of media platforms are essential for this role.

What kind of jobs in media bring in $150,000 a year?

Media relations strategists, public relations directors, and senior communications managers often earn $150,000 or more annually, especially with extensive experience, strong industry networks, and advanced skills in media outreach and crisis management. High-level roles in media companies or large organizations may also reach this salary level, often requiring leadership, strategic planning, and proficiency with media monitoring tools.

What is the difference between Media Relations Strategist vs Public Relations Specialist?

AspectMedia Relations StrategistPublic Relations Specialist
CredentialsBachelor's in Communications, Journalism, or related field; media relations experienceBachelor's in Communications, Public Relations, or related field; media and community outreach experience
Work EnvironmentCorporate, agency, or nonprofit settings focusing on media outreachCorporate, agency, or nonprofit settings focusing on overall reputation management
Employer UsageMedia campaigns, press releases, media outreach strategiesPress releases, event planning, community engagement, reputation management

While both roles involve media and communication skills, a Media Relations Strategist primarily focuses on developing and executing media outreach strategies to shape public perception. A Public Relations Specialist handles broader reputation management, including community relations and event planning. The roles often overlap but differ in scope and specific responsibilities.

More about Media Relations Strategist jobs
What job categories do people searching Media Relations Strategist jobs look for? The top searched job categories for Media Relations Strategist jobs are:
Media Relations Strategist jobs near you
Infographic showing various Media Relations Strategist job openings in the United States as of June 2026, with employment types broken down into 76% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $76,151 per year, or $36.6 per hour.
Media Relations Strategist, Media

Media Relations Strategist, Media

M Booth

New York, NY • On-site, Remote

$66K - $80K/yr

Full-time

Medical, Retirement, PTO

Posted 4 days ago

Job description

Who We Are:
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.
We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Strategist to join our growing Media Relations team.
What You'll Do
  • Support clients in a range of media verticals including, but not limited to, food, beverage, tech, fitness, CPG, home, beauty, and lifestyle.
  • Self starting owner of key media initiatives, managing launches and acting as a confident and competent presence for both clients and integrated agency teams. Specifically, you'll be responsible for: curating media strategies for tentpoles and news engine plans, driving media coverage, drafting press materials, pitching reporters and developing relationships with key media contacts, collaborating with broader media and account teams on progress
  • Day-to-day client contact, taking the lead in ongoing communications regarding earned media with client via email and on calls
  • Understand client programming and participation in brainstorming and strategy recommendations to help develop proactive, media-first ideas.
  • Leading portions of new business opportunities and identifying organic growth opportunities within your accounts
  • Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work
  • Provide deep understanding of trends, the competitive landscape, and the client's business
  • Support budget tracking and has general understanding of the business (MB) and business of clients
  • Contribute to the Media Team's workstreams, mentor junior team members, support recruiting efforts, and identify opportunities to boost team morale

What You'll Bring:
  • 4-6 Years of experience on an account and on the agency side
  • Bachelor's Degree
  • Thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties
  • Ability to work independently and multi-task in a team-oriented environment
  • Creative, strategic thinking skills
  • Strong attention to detail
  • Positive and flexible attitude
  • Solution-oriented mindset
  • Advanced writing, editing, and research ability

What We'll Bring:
Here are a few highlights of the benefits we offer at M Booth:
  • A workplace that's alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: $66,000-$80,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Location: Remote or in the New York office
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states:
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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About M Booth

Sourced by ZipRecruiter

Industry

Public relations agencies

Company size

51 - 200 Employees

Headquarters location

New York, NY, US

Year founded

1984

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