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Media Relations Strategist Jobs (NOW HIRING)

Media Relations Coordinator

Washington, DC · On-site

$22 - $24/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Exposure to media relations strategy and national press activity Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and ...

The Manager, Media Relations will play a central role in advancing Chubb's reputation. Reporting to ... Apply AI models and strategies to scale core monitoring functions, including sentiment analysis and ...

The Manager, Media Relations will play a central role in advancing Chubb's reputation. Reporting to ... Apply AI models and strategies to scale core monitoring functions, including sentiment analysis and ...

Public Relations Strategist

Bloomington, IL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Partners with social media and paid media teams to manage a content calendar and produces various ... Public Relations Strategy and Management * Develops and manages a comprehensive PR plan that ...

Marketing & Communications Position Overview The Public Relations Strategist supports and advances public relations and media efforts for Newfields, including media outreach, storytelling, and ...

* Develop and execute strategic public-relations plans aligned to enterprise strategy and business leader priorities. * Oversee media relations for corporate functions including Tech and DAIO, Finance ...

New

Public Relations Strategist

Lakeville, MN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Partners with social media and paid media teams to manage a content calendar and produces various ... Public Relations Strategy and Management * Develops and manages a comprehensive PR plan that ...

Public Relations Strategist

Bloomington, IL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Partners with social media and paid media teams to manage a content calendar and produces various ... Public Relations Strategy and Management * Develops and manages a comprehensive PR plan that ...

Showing results 41-60

Media Relations Strategist information

See salary details

$44K

$76.2K

$124K

How much do media relations strategist jobs pay per year?

As of Aug 16, 2026, the average yearly pay for media relations strategist in the United States is $76,151.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $86,500.00 per year, depending on experience, location, and employer.

What are the typical challenges faced by a media relations strategist when securing media coverage for a company or client?

Media Relations Strategists often encounter challenges such as breaking through the noise in a crowded media landscape and building relationships with journalists who receive numerous pitches daily. Additionally, they must craft compelling narratives that align with both the company's goals and the interests of target media outlets. Adapting to rapidly changing news cycles and responding quickly to emerging opportunities or crises is also a key part of the role. Success often depends on persistence, creativity, and the ability to tailor messages for diverse audiences.

What are the key skills and qualifications needed to thrive as a media relations strategist?

To thrive as a Media Relations Strategist, you need expertise in public relations, media outreach, message development, and typically a degree in communications or a related field. Familiarity with media monitoring tools, press release distribution platforms, and CRM systems is commonly required. Strong relationship-building, persuasive communication, and adaptability are crucial soft skills for excelling in this role. These skills and qualities enable effective brand messaging, positive media coverage, and the cultivation of beneficial relationships with journalists and outlets.

What is the difference between Media Relations Strategist vs Public Relations Specialist?

AspectMedia Relations StrategistPublic Relations Specialist
CredentialsBachelor's in Communications, Journalism, or related field; media relations experienceBachelor's in Communications, Public Relations, or related field; media and community outreach experience
Work EnvironmentCorporate, agency, or nonprofit settings focusing on media outreachCorporate, agency, or nonprofit settings focusing on overall reputation management
Employer UsageMedia campaigns, press releases, media outreach strategiesPress releases, event planning, community engagement, reputation management

While both roles involve media and communication skills, a Media Relations Strategist primarily focuses on developing and executing media outreach strategies to shape public perception. A Public Relations Specialist handles broader reputation management, including community relations and event planning. The roles often overlap but differ in scope and specific responsibilities.

More about Media Relations Strategist jobs
Infographic showing various Media Relations Strategist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $76,151 per year, or $36.6 per hour.

Director, Media Relations

National Retail Federation Inc

Washington, DC • Hybrid

$120K - $125K/yr

Full-time

Posted 3 days ago

New


Job description

Description

The National Retail Federation is a trade association that advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation's largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. 

General Function

Direct NRF's key media relations efforts to advance the organization's strategic goals, elevate coverage of policy positions, research and events, strengthen NRF's visibility and reputation, and promote a positive narrative for the retail industry.


Essential Functions
  • Direct the development and implementation of NRF's media relations strategy to advance organizational priorities, increase brand visibility, and support the interests of the retail industry
  • Draft press releases, statements and other materials relating to policy positions, research and NRF events
  • Oversee interviews conducted in NRF's media studio
  • Staff NRF spokespersons with print and broadcast interviews as needed
  • Cultivate and maintain strategic relationships with reporters, editors, producers, and other key media contacts to expand NRF's reach and influence
  • Develop and deliver timely information to the press to build a positive media narrative surrounding the retail industry
  • Lead cross-divisional collaboration to develop and align messaging on policy positions, industry trends, economic issues, and consumer research, ensuring consistency with NRF priorities and strategic objectives
  • Develop opportunities for social media content across NRF-branded channels
  • Lead media outreach and registration strategy for NRF events and activities, including Retail's Big Show, to maximize visibility, strengthen stakeholder engagement, and support business objectives
  • Manage fulfillment of NRF event media barter agreements
  • Manage the media calendar
  • Track, analyze, and communicate NRF's share of voice and media performance on priority issues to inform strategy and guide decision-making
  • Monitor consumer and industry trends and assess issues impacting the retail industry.
  • Support and contribute to broader internal and external strategic initiatives, serving as a key communications partner on high-priority organizational efforts
  • Leverage AI-enabled tools to enhance media monitoring, analyze coverage trends, inform messaging strategy, and improve the efficiency and effectiveness of media relations efforts
  • Perform other duties as assigned


Requirements

  • Bachelor's degree in communications, marketing, journalism, or related discipline
  • At least six years of progressively responsible experience in communications, public affairs, media relations, or marketing, including experience leading strategic media initiatives and high-visibility campaigns
  • Hill experience a plus
  • Excellent writing and editing skills, with the ability to translate complex and technical issues into clear, compelling messaging for external and internal audiences
  • Ability to work in a fast-paced environment with strong attention to detail and organizational skills
  • Ability to work independently and collaboratively, while managing multiple projects and driving results
  • Demonstrated strategic judgment, sound decision-making, and professional initiative, with the ability to independently assess opportunities, manage competing priorities, and drive results
  • Familiarity with Cision or other PR and media databases
  • Excellent presentation skills
  • Creative problem-solving skills
  • Strong interpersonal, influencing, and leadership skills, with the ability to build credibility, work effectively across functions, and manage external relationships with confidence and professionalism
  • Ability to travel (up to 10%)

Location: Washington, D.C. (In-office 3 days a week) 

How to Apply: Interested candidates are invited to submit an application with their resume and cover letter.


National Retail Federation (NRF) is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants without regard to any legally protected characteristic. This applies to all employment decisions, including recruiting, hiring, pay, promotion, development, and termination.