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Live In Lifecycle Marketing Jobs (NOW HIRING)

GitLab

Staff Lifecycle Marketing Manager

Act as an email marketing SME: 'Speak' (live and breathe) email and help the team learn how to ... Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in ...

Jobtailor

Lifecycle Marketing Lead

Chicago, IL · On-site

$120 - $170/hr

* Develop and own DubClub's lifecycle marketing and CRM strategy across creators and subscribers ... Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.

Collabera

Lifecycle Marketing Manager

Burbank, CA · On-site

$70 - $75/hr

... in lifecycle marketing, audience segmentation, behavioral targeting, campaign automation, and customer journey optimization. Responsibilities: Build, configure, QA, launch, and optimize personalized ...

twentysix

Director, Lifecycle Marketing

El Segundo, CA · On-site

$150 - $210/hr

You Will Be Lifecycle Marketing Strategy & Team Leadership Lead lifecycle strategies for enterprise ... Ability to be hands-on in platforms to build and support where needed. Partner with cross ...

Flex

Lifecycle Marketing Operations Manager

... live in-product versus in lifecycle channels, and why. What You'll Do * Own lifecycle marketing ... strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation ...

Flex

Lifecycle Marketing Operations Manager

... live in-product versus in lifecycle channels, and why. What You'll Do * Own lifecycle marketing ... strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

Hydrow is the Live Outdoor Reality (LOR) rowing machine that delivers on-water experiences at home ... Self-starter who is comfortable managing multiple priorities in a fast-paced environment and ...

Flex

Lifecycle Marketing Operations Manager

Concord, NC · Remote

$130K - $160K/yr

... live in-product versus in lifecycle channels, and why. What You'll Do * Own lifecycle marketing ... strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation ...

HALFZ LLC

Lifecycle Marketing Manager

Meridian, ID · On-site

Diverse portfolio of B2B and B2C clients in sectors including healthcare, retail, finance, food and ... The Lifecycle Marketing Manager will partner closely with account, creative, media, and analytics ...

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Live In Lifecycle Marketing information

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$31.5K

$94.7K

$175.5K

How much do live in lifecycle marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for live in lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is the difference between Live In Lifecycle Marketing vs Live In Content Marketing?

AspectLive In Lifecycle MarketingLive In Content Marketing
Primary FocusCustomer journey management and retention strategiesCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsMarketing automation, CRM tools, data analysisContent creation, SEO, storytelling
Work EnvironmentMarketing teams, client-facing roles, digital platformsContent studios, digital marketing teams, freelance

Live In Lifecycle Marketing focuses on managing customer relationships throughout their journey, emphasizing retention and engagement. In contrast, Live In Content Marketing centers on producing content that attracts and educates audiences. Both roles require marketing knowledge but differ in their core activities and skill sets.

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Live In Lifecycle Marketing jobs near you
Infographic showing various Live In Lifecycle Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 67% Full Time, 29% Part Time, and 3% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Staff Lifecycle Marketing Manager

GitLab

Remote

Full-time

Re-posted 24 days ago

Job description

An overview of this role

As the Staff Lifecycle Marketing Manager, you'll own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization. You'll work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle. This is a senior IC role, meaning you'll drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting. You'll use data-driven insights and continuous testing to improve prospect engagement, funnel progression, and revenue growth, and you'll help set the standard for how the team approaches email as a channel.

What You'll Do  

  • Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey
  • Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization
  • Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns.
  • Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
  • Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
  • Act as an email marketing SME: 'Speak' (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution - from creative to segmentation to deliverability 

What You'll Bring 

  • 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas
  • Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression
  • Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content
  • Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results.
  • Strong internal communication and cross-functional coordination skills 
  • High attention to detail across audience logic, segmentation, QA, localization, and reporting
  • Working knowledge of HTML and CSS for email design and troubleshooting
  • Bonus points to have experience working with teams in different regions and localizing for different markets

About the team

The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey. Our goal is to showcase GitLab's value, empower effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars. We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders.

We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers. This is an exciting time to join: we're growing our investment in lifecycle as a revenue driver, and you'll have real input in shaping how we build and scale these programs.

Learn more: Lifecycle Marketing Handbook | Emails & Nurture Programs

Apply