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Live In Lifecycle Marketing Jobs (NOW HIRING)

Thermomix® USA

Lifecycle Marketing Manager

Dallas, TX · On-site

Lifecycle Marketing Manager Reports To: Senior Manager, Digital & Customer Marketing About the Role ... They thrive in a fast-paced environment, using data and testing to continuously improve customer ...

Public

Senior Lifecycle Marketing Manager

New York, NY · On-site

$140K - $170K/yr

Headquartered in New York City, it's raised over $400M from investors like Accel and Tiger Global. About the Role: We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager ...

Public

Senior Lifecycle Marketing Manager

New York, NY · On-site

$140K - $170K/yr

Headquartered in New York City, it's raised over $400M from investors like Accel and Tiger Global. About the Role: We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager ...

Wpromote

Director, Lifecycle Marketing

$109K - $135K/yr

The ideal candidate possesses deep expertise in lifecycle marketing strategy, first-party data, customer journey orchestration, and marketing automation, with a passion for balancing client ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site

$100K - $115K/yr

Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at ... Self-starter who is comfortable managing multiple priorities in a fast-paced environment and ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

Hydrow is the Live Outdoor Reality (LOR) rowing machine that delivers on-water experiences at home ... Self-starter who is comfortable managing multiple priorities in a fast-paced environment and ...

Hydrow, Inc.

Lifecycle Marketing Manager

Boston, MA · On-site +1

$100K - $115K/yr

Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at ... Self-starter who is comfortable managing multiple priorities in a fast-paced environment and ...

Risepoint

Manager, Lifecycle Marketing

The Impact Y ou Will Make As Manager, Lifecycle Marketing, you will drive the execution and ... Measurable improvements in engagement and conversion metrics across key funnel stages. * Journeys ...

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All JobsLive In Lifecycle Marketing Jobs

Live In Lifecycle Marketing information

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$31.5K

$94.7K

$175.5K

How much do live in lifecycle marketing jobs pay per year?

As of Jul 13, 2026, the average yearly pay for live in lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is the difference between Live In Lifecycle Marketing vs Live In Content Marketing?

AspectLive In Lifecycle MarketingLive In Content Marketing
Primary FocusCustomer journey management and retention strategiesCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsMarketing automation, CRM tools, data analysisContent creation, SEO, storytelling
Work EnvironmentMarketing teams, client-facing roles, digital platformsContent studios, digital marketing teams, freelance

Live In Lifecycle Marketing focuses on managing customer relationships throughout their journey, emphasizing retention and engagement. In contrast, Live In Content Marketing centers on producing content that attracts and educates audiences. Both roles require marketing knowledge but differ in their core activities and skill sets.

More about Live In Lifecycle Marketing jobs
What cities are hiring for Live In Lifecycle Marketing jobs? Cities with the most Live In Lifecycle Marketing job openings:
What are the most commonly searched types of Lifecycle Marketing jobs? The most popular types of Lifecycle Marketing jobs are:
What states have the most Live In Lifecycle Marketing jobs? States with the most job openings for Live In Lifecycle Marketing jobs include:
What job categories do people searching Live In Lifecycle Marketing jobs look for? The top searched job categories for Live In Lifecycle Marketing jobs are:
Live In Lifecycle Marketing jobs near you
Infographic showing various Live In Lifecycle Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Lifecycle Marketing Manager

Thermomix® USA

Dallas, TX • On-site

Other

Posted 11 days ago

Job description

Lifecycle Marketing Manager

Reports To: Senior Manager, Digital & Customer Marketing


About the Role

We are seeking a strategic, detail-oriented, and performance-driven Lifecycle Marketing Manager to lead the execution and optimization of customer lifecycle marketing programs across email and SMS. Reporting to the Senior Manager of Digital & Customer Marketing, this role will own the development of personalized customer journeys that drive acquisition, engagement, retention, and lifetime value.

The ideal candidate is highly analytical, customer-centric, and experienced in lifecycle marketing strategy, marketing automation, segmentation, and performance optimization. They thrive in a fast-paced environment, using data and testing to continuously improve customer experiences and business results.


Why Join Thermomix

This role offers a unique opportunity to shape how product, food, and storytelling come together to deliver a premium and differentiated brand experience. You will play a pivotal role in driving both customer engagement and field success—bringing Thermomix® to life in meaningful, impactful ways.


Key Responsibilities


Lifecycle Marketing Strategy

  • Develop and execute lifecycle marketing strategies that support customer acquisition, engagement, retention, and loyalty
  • Own the lifecycle marketing calendar across email and SMS, ensuring alignment with overall marketing initiatives and business objectives
  • Identify opportunities to improve customer retention, repeat purchase rate, and customer lifetime value through personalized communications
  • Partner cross-functionally with merchandising, creative, analytics, and marketing teams to deliver cohesive customer experiences


Email & SMS Marketing

  • Manage the execution of promotional, transactional, and automated email and SMS campaigns in Klaviyo
  • Build, QA, schedule, and deploy campaigns while ensuring accuracy and best-in-class customer experience
  • Develop and maintain automated lifecycle flows, including:
  • Welcome Series
  • Browse Abandonment
  • Abandoned Cart
  • Post-Purchase
  • Cross-Sell & Upsell
  • Replenishment
  • Review Requests
  • Winback & Re-engagement
  • Continuously optimize customer journeys based on customer behavior and campaign performance


Segmentation, Personalization & Optimization

  • Develop customer segmentation strategies to deliver personalized messaging across the customer lifecycle
  • Execute A/B and multivariate testing across subject lines, messaging, creative, offers, timing, and audience segments
  • Monitor deliverability, engagement, conversion, and retention metrics to identify optimization opportunities
  • Implement lifecycle marketing best practices to improve campaign effectiveness and customer engagement


Analytics & Reporting

  • Track and analyze lifecycle marketing performance using Klaviyo, Tableau, Google Analytics (GA4), and other reporting tools
  • Monitor key metrics including open rate, click-through rate, conversion rate, revenue per recipient, retention, repeat purchase rate, and customer lifetime value
  • Develop performance reports and provide actionable insights and recommendations to improve channel performance
  • Partner with analytics teams to evaluate customer behavior and inform future lifecycle strategies


Qualifications

  • 3–6+ years of experience in lifecycle marketing, CRM marketing, retention marketing, or email marketing
  • Strong hands-on experience with Klaviyo or similar marketing automation platforms
  • Experience managing both email and SMS marketing programs
  • Proven experience building and optimizing automated customer journeys and lifecycle campaigns
  • Strong understanding of customer segmentation, personalization, and retention marketing strategies
  • Experience designing and analyzing A/B tests to drive continuous improvement
  • Analytical mindset with the ability to interpret data and translate insights into action
  • Excellent project management and organizational skills with strong attention to detail
  • Experience collaborating cross-functionally with creative, merchandising, analytics, and marketing teams


Key Competencies

  • Strategic thinking with strong execution
  • Exceptional storytelling and brand-building skills
  • Deep understanding of consumer behavior and culinary trends
  • Strong leadership and stakeholder management
  • Data-driven decision making
  • High attention to detail and operational excellence


Nice to Have

  • Experience in DTC or high-growth e-commerce environments
  • Familiarity with customer journey mapping and lifecycle strategy development
  • Experience with HTML/CSS for email editing and troubleshooting
  • Knowledge of email deliverability best practices
  • Experience using Tableau, GA4, or other BI and analytics platforms
  • Experience leveraging customer data to build advanced segmentation and personalization strategies

Apply