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Associate Manager Lifecycle Marketing Jobs (NOW HIRING)

A+E Networks

Manager, Lifecycle Marketing

New York, NY · On-site

$112K - $132K/yr

Manager, Lifecycle Marketing The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive ...

Freshworks

Manager, Lifecycle Marketing

San Mateo, CA · On-site +1

$147K - $180K/yr

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and ...

Hearst

Manager, Lifecycle Marketing

New York, NY · Hybrid

As Manager, Lifecycle Marketing, you'll play a key role in evolving our customer journey through personalized, data-driven email experiences that deepen engagement, drive subscription growth, and ...

Agelessrx

Manager, Lifecycle Marketing

$95K - $105K/yr

About the role AgelessRx's Manager of Lifecycle Marketing is responsible for the development and implementation of comprehensive end-to-end lifecycle marketing strategies to maximize customer ...

Hearst

Manager, Lifecycle Marketing

New York, NY · Hybrid

As Manager, Lifecycle Marketing, you'll play a key role in evolving our customer journey through personalized, data-driven email experiences that deepen engagement, drive subscription growth, and ...

Hearst

Manager, Lifecycle Marketing

New York, NY · Hybrid

As Manager, Lifecycle Marketing, you'll play a key role in evolving our customer journey through personalized, data-driven email experiences that deepen engagement, drive subscription growth, and ...

Freshworks

Manager, Lifecycle Marketing

San Mateo, CA · On-site +1

$135K - $165K/yr

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and ...

Freshworks

Manager, Lifecycle Marketing

San Mateo, CA · On-site +1

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and ...

Freshworks

Manager, Lifecycle Marketing

San Mateo, CA · On-site

$147K - $180K/yr

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and ...

Freshworks

Manager, Lifecycle Marketing

Boston, MA · On-site +1

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and ...

Freshworks

Manager, Lifecycle Marketing

Boston, MA · On-site

$135K - $165K/yr

Freshworks is looking for a Lifecycle Marketing Manager to lead our newly formed Lifecycle Marketing pod within the ABM, Digital & Lifecycle organization. In this role, you will own the lifecycle and ...

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Associate Manager Lifecycle Marketing information

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How much do associate manager lifecycle marketing jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for associate manager lifecycle marketing in the United States is $39.12, according to ZipRecruiter salary data. Most workers in this role earn between $31.73 and $43.51 per hour, depending on experience, location, and employer.

What is an associate manager lifecycle marketing?

An Associate Manager Lifecycle Marketing is a marketing professional responsible for creating, executing, and optimizing campaigns that engage customers throughout their journey with a brand. They focus on driving customer retention, re-engagement, and loyalty by developing targeted communications based on customer behaviors and lifecycle stages. This role often collaborates with product, data, and creative teams to ensure messaging is personalized and effective. Associate Managers typically analyze campaign performance and use insights to refine strategies that maximize customer lifetime value.

What are the key skills and qualifications needed to thrive as an associate manager lifecycle marketing?

To thrive as an Associate Manager Lifecycle Marketing, you need a solid background in marketing strategy, customer segmentation, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as Salesforce Marketing Cloud or Braze), CRM systems, and data analytics tools is typically required. Strong communication, project management, and analytical thinking skills help you collaborate across teams and optimize customer engagement. These skills ensure the effective execution of targeted campaigns that drive customer retention and business growth.

What are some common challenges an associate manager lifecycle marketing might face when executing multi-channel campaigns?

As an Associate Manager Lifecycle Marketing, you may encounter challenges such as aligning campaign messaging across multiple channels (email, SMS, push, etc.) while ensuring a consistent brand voice. Another common hurdle is coordinating with cross-functional teams like creative, analytics, and product to gather assets and data needed for timely campaign launches. Balancing personalization efforts with privacy regulations and technical limitations can also be complex, requiring strong project management skills and adaptability. Proactively communicating and maintaining detailed timelines can help address these challenges and ensure campaign success.

What is the difference between Associate Manager Lifecycle Marketing vs Marketing Coordinator?

AspectAssociate Manager Lifecycle MarketingMarketing Coordinator
ResponsibilitiesDevelops and manages lifecycle marketing campaigns, analyzes customer data, and optimizes engagement strategies.Supports marketing campaigns, coordinates events, and assists with content creation.
Required SkillsData analysis, campaign management, CRM tools, strategic planningCommunication, organization, basic marketing knowledge
Experience1-3 years in marketing or related fieldEntry-level, internships, or 0-2 years experience
Work EnvironmentCollaborative, data-driven, strategicSupportive, execution-focused, team-oriented

In summary, the Associate Manager Lifecycle Marketing focuses on strategic campaign management and customer engagement analysis, while the Marketing Coordinator handles more support and execution tasks. Both roles are essential in marketing teams but differ in scope and responsibility.

What are popular job titles related to Associate Manager Lifecycle Marketing jobs?

For Associate Manager Lifecycle Marketing jobs, the most frequently searched job titles are:

Infographic showing various Associate Manager Lifecycle Marketing job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $81,368 per year, or $39.1 per hour.

Manager, Lifecycle Marketing

New York, NY • On-site

A+E Networks
Arts, Entertainment, and Recreation • 1 - 5K employees
Learn more about A+E Networksexternal

$112K - $132K/yr

Full-time

Medical, Retirement

Re-posted 22 days ago

Job description

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.
Division Story
The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you'll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America's Best Midsize Employers. Newsweek included us in their lists of America's Most Loved Workplaces for 2021 and 2022, and America's Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.
Job Description
ROLE: Manager, Lifecycle Marketing
The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition across our brand platforms. This role will oversee strategy for brand e-mail marketing, owned digital inventory and push notifications.
RESPONSIBILITIES: Manager, Lifecycle Marketing
  • Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences
  • Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels
  • Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead the measurement, optimization and reporting, evolving best practices along the way
  • Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment
  • Brief in creative partners to support the development of best-in-class creative, providing audience and performance insights to inform creative optimization
  • Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy
  • Lead a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
  • Serve as subject matter expert for the Global Marketing team
  • Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance.
  • Contribute to the creation of a high-performing marketing team

BASIC REQUIREMENTS: Manager, Lifecycle Marketing
  • 3-5 years' relevant experience in lifecycle marketing
  • A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact
  • Deep expertise in segmentation, personalization, and experimentation methodologies
  • Strong communication skills and ability to translate data into compelling narratives
  • Proactive self-starter, comfortable moving projects forward independently
  • Test and learn mindset
  • Highly collaborative with both internal and external partners
  • AI fluency and prompting skills
  • Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus

Compensation
Annual Pay Range: $112,951 - $132,153
Annual Incentive Target: 12.50%
The annual/hourly pay range displayed serves as a good faith estimate of the
minimum and maximum base pay range for this role. Compensation for the role will
be based on a number of different factors such as a candidate's qualifications, skills,
competencies, location, and experience. A+E offers a competitive total compensation
package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.
A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company's employment actions and decisions - including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination - are made without regard to an employee's race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.

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