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Crm Lifecycle Marketing Manager Jobs (NOW HIRING)

Amrize

CRM & Lifecycle Marketing Manager

Chicago, IL · On-site

Join Amrize as a CRM & Lifecycle Marketing Manager and help construct what's next. If you're ready to put your skills to work on projects that matter - and build a career with a company that ...

Scientific Games

Summary As a CRM & Lifecycle Marketing Manager supporting both Loyalty and iLottery business growth, you will be responsible for developing and growing client capabilities while partnering with ...

ArcSite

Lifecycle Marketing Manager

Grand Rapids, MI · On-site +1

Requirements * 3-5+ years of experience in lifecycle, CRM, growth, retention, or marketing automation, ideally in B2B SaaS or a product-led/self-serve environment. * Understanding of lifecycle ...

PlayStation Global

Product Marketing Manager

San Mateo, CA · On-site

$175K/yr

Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization. * Translate audience ...

Zocdoc

CRM Marketing Manager

New York, NY · On-site +1

As a CRM Marketing Manager you'll play a meaningful role in making sure we build interesting and effective campaigns that engage patients and ultimately drive sessions and rebookings. The role will ...

TEKsystems

CRM Program Manager

Hanover, MD · On-site

$80K - $119K/yr

Description The Program Manager is a proven CRM and engagement strategist responsible for designing, implementing and optimizing talent lifecycle marketing initiatives. They will develop and execute ...

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Crm Lifecycle Marketing Manager information

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$62K

$99.3K

$139.5K

How much do crm lifecycle marketing manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for crm lifecycle marketing manager in the United States is $99,312.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $107,500.00 per year, depending on experience, location, and employer.

What does a CRM Lifecycle Marketing Manager do?

A CRM Lifecycle Marketing Manager is responsible for developing and executing strategies to engage customers throughout their journey with a company, using customer relationship management (CRM) tools and data. They analyze customer behavior, segment audiences, and design personalized marketing campaigns aimed at increasing customer retention, loyalty, and lifetime value. Their role often includes managing automated email campaigns, customer segmentation, loyalty programs, and analyzing campaign effectiveness to optimize future communications.

What are the key skills and qualifications needed to thrive as a CRM Lifecycle Marketing Manager?

To thrive as a CRM Lifecycle Marketing Manager, you need expertise in customer segmentation, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with CRM platforms (such as Salesforce or HubSpot), marketing automation tools, and analytics systems is typically required. Strong communication, project management, and creative problem-solving skills help you craft engaging customer journeys and collaborate across teams. These skills ensure targeted, data-driven campaigns that drive customer retention, loyalty, and revenue growth.

How does a CRM Lifecycle Marketing Manager typically collaborate with other teams to optimize customer engagement strategies?

A CRM Lifecycle Marketing Manager works closely with cross-functional teams such as data analytics, product management, creative, and sales to design and execute campaigns that align with customer behavior and business goals. Regular meetings and collaborative planning sessions are common to ensure messaging, timing, and targeting are consistent across channels. This role often involves translating customer insights into actionable marketing initiatives and ensuring seamless integration with broader marketing strategies. Open communication and effective project management are key to successfully driving customer engagement and retention.

What is the difference between Crm Lifecycle Marketing Manager vs Email Marketing Specialist?

AspectCrm Lifecycle Marketing ManagerEmail Marketing Specialist
Primary FocusManaging customer lifecycle campaigns across multiple channelsDesigning and executing email campaigns
Required SkillsCRM platforms, data analysis, automation toolsEmail platform expertise, copywriting, segmentation
Work EnvironmentMarketing teams within various industries, often in managerial rolesMarketing or digital teams, focused on email execution
Common CertificationsCRM certifications, marketing automation toolsEmail marketing certifications (e.g., Mailchimp, HubSpot)

The Crm Lifecycle Marketing Manager oversees comprehensive customer engagement strategies, utilizing multiple channels and automation. In contrast, the Email Marketing Specialist concentrates on creating and managing email campaigns. While both roles require familiarity with marketing tools and data analysis, the manager role involves broader strategic planning and cross-channel coordination.

What cities are hiring for Crm Lifecycle Marketing Manager jobs?

Cities with the most Crm Lifecycle Marketing Manager job openings:

What states have the most Crm Lifecycle Marketing Manager jobs?

States with the most job openings for Crm Lifecycle Marketing Manager jobs include:

What are popular job titles related to Crm Lifecycle Marketing Manager jobs?

For Crm Lifecycle Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Crm Lifecycle Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, 10% Hybrid, and 30% Remote job distribution, with an average salary of $99,312 per year, or $47.7 per hour.

CRM & Lifecycle Marketing Manager

Chicago, IL • On-site

Amrize
10K+ employees
Learn more about Amrizeexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago

Amrize rating

8.1

Company rating: 8.1 out of 10

Based on 38 frontline employees who took The Breakroom Quiz

Job description

Join Amrize as a CRM & Lifecycle Marketing Manager and help construct what's next. If you're ready to put your skills to work on projects that matter - and build a career with a company that's building North America - we want to hear from you!
ABOUT THE ROLE
We are seeking a data-driven, strategic Marketing Manager to lead our customer acquisition and retention efforts. This role is built for a CRM expert who lives and breathes lead lifecycle management. You will be responsible for building the bridge between marketing curiosity and sales conversion by leveraging Salesforce and Marketing Cloud to create sophisticated, automated customer journeys.
The ideal candidate doesn't just "send emails", they build ecosystems for long-term impact. You will define how we identify high-value prospects, how we nurture them through the funnel, and how we measure success at every touchpoint.
WHAT YOU'LL ACCOMPLISH
  • Lead Generation & Strategy: Develop and execute multi-channel lead generation campaigns to fuel the sales pipeline, ensuring a steady flow of high-quality prospects.
  • CRM Management (Salesforce): Act as the marketing lead for our Salesforce instance. Oversee data hygiene, lead routing rules, and the integration between sales and marketing activities.
  • Marketing Automation (Marketing Cloud): Design, build, and deploy automated journeys in Salesforce Marketing Cloud, including welcome series, re-engagement campaigns, and cross-selling. Optimize platform capabilities for segmentation, personalization and performance.
  • Campaign Execution & Schedule Management: Manage the cross-market email marketing calendar for customer and prospect communications. Oversee campaign development, scheduling, QA, launch, and mobile optimization.
  • Lead Scoring & Optimization: Develop and refine our lead scoring models to prioritize high-intent prospects, ensuring the Sales team focuses their energy on the most impactful leads.
  • Lead Nurturing: Create personalized, high-touch nurturing workflows that move leads from awareness to conversion.
  • Performance Analytics: Monitor and report on key performance indicators (KPIs) such as MQL-to-SQL conversion rates, email engagement metrics, and overall ROI of lifecycle campaigns.
  • Cross-Functional Collaboration: Work closely with our cement and ACM commercial organizations, IT commercial teams, marketing and enterprise teams to align messaging and strategic priorities.
  • Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.

WHAT WE'RE LOOKING FOR
Education: Bachelor's degree or 8 years of equivalent experience
Required Work Experience:
  • 8+ years of experience in B2B or high-growth B2C marketing, with at least 2 years in a CRM lead role.
  • Proven ability to map out a customer journey from first touch to final sale.
  • Deep understanding of lead scoring logic, behavioral triggers, and A/B testing methodologies.
  • You enjoy "nerding out" on data. You use metrics to tell a story and justify budget spend or tactical shifts.
  • Exceptional writing skills for crafting compelling nurture copy and the ability to present complex data to executive leadership.
  • Ability to set strategic and campaign-level KPIs, develop and implement performance measurement tools, understanding of and translate data into actionable recommendations.

Required Technical Skills: Advanced proficiency in Salesforce CRM and Salesforce Pardot/Marketing Cloud is required. Experience with automation platforms like Zapier is a plus. Certification (e.g., Pardot, Marketing Cloud Email Specialist or Consultant) is a major plus.
Travel Requirements: 25-40%
Additional Requirements:
  • Position is in a high-volume, rapidly paced environment that requires problem solving, analytical and verbal/written communication skills, so an ideal candidate will have strong experience leading both strategic development and tactical execution.
  • Strong understanding of deliverability best practices and campaign performance optimization.
  • Strong project management experience with complex, multi-step programs, multiple stakeholders and competing priorities
  • Self-starter with a strong work ethic and equal ability to work collaboratively with a team, cross-functionally, and with senior leadership
  • Comfort in leveraging analytics and performance metrics and provide guidance to the team to make decisions
  • Successful candidates must adhere to all safety protocols and proper use of Amrize approved Personal Protection Equipment ("PPE"), including but not limited to respirators. Subject to applicable law, employees that are required to wear respirators must be clean shaven where the respirator seal meets the face in order to pass the qualitative and quantitative fit tests.

WHAT WE OFFER
  • Competitive salary
  • Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
  • Employee Stock Purchase Plan
  • Medical, Dental, Disability and Life Insurance
  • Holistic Health & Well-being programs
  • Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
  • Vision and other Voluntary benefits and discounts
  • Paid time off & paid holidays
  • Paid Parental Leave (maternity & paternity)
  • Educational Assistance Program
  • Dress for your day

BUILDING INCLUSIVE WORKSPACES
At Amrize, there is endless opportunity for you to play your part. Whether you're in a technical, managerial, or frontline role, you can shape a career that works for you. We're seeking builders, creative thinkers and innovators. Come put your expertise to work while developing the knowledge and skills to drive your career forward. With us you'll have the chance to build your ambition!
Amrize North America Inc. takes pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Amrize North America Inc, and its respective subsidiaries are Equal Opportunity Employers, deciding all employment on the basis of qualification, merit and business need. Amrize Canada Inc. is committed to the principles of employment equity and encourages the applications from women, visible minorities, and persons with disabilities. Amrize North America Inc. participates in E-Verify and will provide the federal government with your I-9 information to confirm that you are authorized to work in the United States.
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please email recruiting-accommodations@amrize.com. This email address should only be used for accommodations and not general inquiries or resume submittals. In Ontario, our organization/business is committed to fulfilling our requirements under the Accessibility for Ontarians with Disabilities Act. Under the Act, accommodations are available on request for candidates taking part in all aspects of the selection process.
While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.
PROTECT YOURSELF FROM RECRUITMENT FRAUD
The only way to apply for a position at Amrize is through our official Careers website. Be cautious of unsolicited offers or requests for information from other sources. Learn how to protect yourself from recruitment fraud here: Fraudulent Job Offers Policy

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