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Associate Manager Lifecycle Marketing Jobs (NOW HIRING)

AEG

Senior Manager, Lifecycle Marketing

Washington, DC · On-site

$80K - $90K/yr

The Senior Manager, Lifecycle Marketing is responsible for leading strategy across onboarding and engagement, while leading lifecycle efforts focused on engaging new subscribers and reducing churn.

tilebar11

Sr. Manager, Lifecycle Marketing

New York, NY · Remote

$120K - $135K/yr

Job Title: Sr. Manager, Lifecycle Marketing Location : New York, NY (Flatiron HQ) - 3 days onsite, 2 days remote About The Job TileBar is an innovative industry leader transforming the tile ...

TileBar

Sr. Manager, Lifecycle Marketing

New York, NY · On-site

$120K - $135K/yr

Job Title: Sr. Manager, Lifecycle Marketing Location : New York, NY (Flatiron HQ) - 3 days onsite, 2 days remote About The Job TileBar is an innovative industry leader transforming the tile ...

Havenly

Senior Manager, Lifecycle Marketing

Denver, CO · On-site

$130K - $140K/yr

Day-to-day management and development of a team (planned to consist of one or two associates, plus ... lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and ...

TP-Link

Sr. Manager, Lifecycle Marketing

Irvine, CA · On-site

$140K - $170K/yr

Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field. * 6+ years in CRM, lifecycle marketing, user operations, or growth automation in a CPG or consumer ...

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Associate Manager Lifecycle Marketing information

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How much do associate manager lifecycle marketing jobs pay per hour?

As of Sep 11, 2026, the average hourly pay for associate manager lifecycle marketing in the United States is $39.12, according to ZipRecruiter salary data. Most workers in this role earn between $31.73 and $43.51 per hour, depending on experience, location, and employer.

What is an associate manager lifecycle marketing?

An Associate Manager Lifecycle Marketing is a marketing professional responsible for creating, executing, and optimizing campaigns that engage customers throughout their journey with a brand. They focus on driving customer retention, re-engagement, and loyalty by developing targeted communications based on customer behaviors and lifecycle stages. This role often collaborates with product, data, and creative teams to ensure messaging is personalized and effective. Associate Managers typically analyze campaign performance and use insights to refine strategies that maximize customer lifetime value.

What are the key skills and qualifications needed to thrive as an associate manager lifecycle marketing?

To thrive as an Associate Manager Lifecycle Marketing, you need a solid background in marketing strategy, customer segmentation, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as Salesforce Marketing Cloud or Braze), CRM systems, and data analytics tools is typically required. Strong communication, project management, and analytical thinking skills help you collaborate across teams and optimize customer engagement. These skills ensure the effective execution of targeted campaigns that drive customer retention and business growth.

What are some common challenges an associate manager lifecycle marketing might face when executing multi-channel campaigns?

As an Associate Manager Lifecycle Marketing, you may encounter challenges such as aligning campaign messaging across multiple channels (email, SMS, push, etc.) while ensuring a consistent brand voice. Another common hurdle is coordinating with cross-functional teams like creative, analytics, and product to gather assets and data needed for timely campaign launches. Balancing personalization efforts with privacy regulations and technical limitations can also be complex, requiring strong project management skills and adaptability. Proactively communicating and maintaining detailed timelines can help address these challenges and ensure campaign success.

What is the difference between Associate Manager Lifecycle Marketing vs Marketing Coordinator?

AspectAssociate Manager Lifecycle MarketingMarketing Coordinator
ResponsibilitiesDevelops and manages lifecycle marketing campaigns, analyzes customer data, and optimizes engagement strategies.Supports marketing campaigns, coordinates events, and assists with content creation.
Required SkillsData analysis, campaign management, CRM tools, strategic planningCommunication, organization, basic marketing knowledge
Experience1-3 years in marketing or related fieldEntry-level, internships, or 0-2 years experience
Work EnvironmentCollaborative, data-driven, strategicSupportive, execution-focused, team-oriented

In summary, the Associate Manager Lifecycle Marketing focuses on strategic campaign management and customer engagement analysis, while the Marketing Coordinator handles more support and execution tasks. Both roles are essential in marketing teams but differ in scope and responsibility.

What are popular job titles related to Associate Manager Lifecycle Marketing jobs?

For Associate Manager Lifecycle Marketing jobs, the most frequently searched job titles are:

Infographic showing various Associate Manager Lifecycle Marketing job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $81,368 per year, or $39.1 per hour.

Senior Manager, Lifecycle Marketing

Washington, DC • On-site

AEG
Recruiting and Staffing Services • 51 - 200 employees
Learn more about AEGexternal

$80K - $90K/yr

Full-time

Posted 7 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Monumental Sports & Entertainment (MSE) is one of the leading integrated sports and entertainment companies globally. MSE's portfolio spans premier professional sports teams, world-class venues, and next-generation media properties, with marquee assets including the NHL's Washington Capitals, NBA's Washington Wizards, WNBA's Washington Mystics, NBA G League's Capital City Go-Go, Capital One Arena, and Monumental Sports Network, along with an investment in Team Liquid. Rooted in the nation's capital, MSE brings Washington, D.C's distinct influence, ambition, and leadership to the global sports and entertainment landscape. The company harnesses the power of its platform to drive continuous innovation and deliver extraordinary experiences that inspire and unite our community, our fans, and our people. Our success is powered by talented people who bring passion, creativity, and collaboration to everything they do. If you're looking to build your career in a dynamic, fast-paced organization that's shaping the future of sports and entertainment, we'd love to hear from you.
Position Overview: The Senior Manager, Lifecycle Marketing is responsible for leading strategy across onboarding and engagement, while leading lifecycle efforts focused on engaging new subscribers and reducing churn. This is a critical role in the Monumental+ Marketing team, responsible for shaping the customer journey from initial sign-up to active, engaged fandom. Do you have experience in marketing or media and have a passion for sports? We would love to hear from you! Responsibilities:
  • Assist with building strategies encouraging high-value engagement behaviors and retaining new subscribers at scale.
  • Lead strategy across onboarding and engagement, using Braze and Salesforce Marketing Cloud to deliver impactful, personalized messaging that cultivates healthy user behaviors and fandom habits.
  • Design and implement a comprehensive strategy to engage and retain new subscribers during their early tenure period.
  • Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges.
  • Drive the development of journeys in Braze, using capabilities like push, in-app messages, and content cards.
  • Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies.
  • Ensure best practices in personalization, segmentation, and lifecycle orchestration.
  • Build and maintain a scalable testing roadmap to improve retention metrics.
  • Partner with Analytics and Data Science teams to track performance, evaluate incrementally, and share insights.
  • Increase relevancy and performance through culturally attuned messaging and campaign customization.
  • Oversee internal agency partners to support design and operations.
  • Other duties as assigned.
Minimum Qualifications:
  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 5+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer onboarding and engagement strategies.
  • 5+ years of experience in direct-to-consumer business.
  • Experience building strategies in improving retention and behavioral engagement.
  • Experience with Braze and/or Salesforce Marketing Cloud (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.
  • Expertise in transforming complex data into strategic insights that guide impactful decisions.
  • Expertise with A/B testing, multivariate testing, and experimentation methodologies.
  • Experience handling lifecycle marketing programs.
  • Experience managing internal and external agencies/vendors with a focus on creative and operational efficiency.
Pay Range: $80k - $90k USD. Benefit Eligibility: This role is eligible to participate in health and welfare benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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