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Associate Manager Lifecycle Marketing Jobs (NOW HIRING)

Honda Center

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager**Pay Details:**The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on ...

Anaheimducks

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

Crateandbarrel

$35.50 - $48.75/hr

... as an Associate Marketing Manager, Lifecycle... * Collaborate on the management of lifecycle campaign calendar including content, send cadence, and audience selections for US and Canada programs.

ArcSite

Lifecycle Marketing Manager

Grand Rapids, MI · Remote

As Lifecycle Marketing Manager, you'll build and manage the programs that turn new users and leads into engaged customers and, over time, help drive retention and expansion. Your primary focus will ...

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

ArcSite

Lifecycle Marketing Manager

Grand Rapids, MI · Remote

As Lifecycle Marketing Manager, you'll build and manage the programs that turn new users and leads into engaged customers and, over time, help drive retention and expansion. Your primary focus will ...

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Associate Manager Lifecycle Marketing information

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How much do associate manager lifecycle marketing jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for associate manager lifecycle marketing in the United States is $39.12, according to ZipRecruiter salary data. Most workers in this role earn between $31.73 and $43.51 per hour, depending on experience, location, and employer.

What is an associate manager lifecycle marketing?

An Associate Manager Lifecycle Marketing is a marketing professional responsible for creating, executing, and optimizing campaigns that engage customers throughout their journey with a brand. They focus on driving customer retention, re-engagement, and loyalty by developing targeted communications based on customer behaviors and lifecycle stages. This role often collaborates with product, data, and creative teams to ensure messaging is personalized and effective. Associate Managers typically analyze campaign performance and use insights to refine strategies that maximize customer lifetime value.

What are the key skills and qualifications needed to thrive as an associate manager lifecycle marketing?

To thrive as an Associate Manager Lifecycle Marketing, you need a solid background in marketing strategy, customer segmentation, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as Salesforce Marketing Cloud or Braze), CRM systems, and data analytics tools is typically required. Strong communication, project management, and analytical thinking skills help you collaborate across teams and optimize customer engagement. These skills ensure the effective execution of targeted campaigns that drive customer retention and business growth.

What are some common challenges an associate manager lifecycle marketing might face when executing multi-channel campaigns?

As an Associate Manager Lifecycle Marketing, you may encounter challenges such as aligning campaign messaging across multiple channels (email, SMS, push, etc.) while ensuring a consistent brand voice. Another common hurdle is coordinating with cross-functional teams like creative, analytics, and product to gather assets and data needed for timely campaign launches. Balancing personalization efforts with privacy regulations and technical limitations can also be complex, requiring strong project management skills and adaptability. Proactively communicating and maintaining detailed timelines can help address these challenges and ensure campaign success.

What is the difference between Associate Manager Lifecycle Marketing vs Marketing Coordinator?

AspectAssociate Manager Lifecycle MarketingMarketing Coordinator
ResponsibilitiesDevelops and manages lifecycle marketing campaigns, analyzes customer data, and optimizes engagement strategies.Supports marketing campaigns, coordinates events, and assists with content creation.
Required SkillsData analysis, campaign management, CRM tools, strategic planningCommunication, organization, basic marketing knowledge
Experience1-3 years in marketing or related fieldEntry-level, internships, or 0-2 years experience
Work EnvironmentCollaborative, data-driven, strategicSupportive, execution-focused, team-oriented

In summary, the Associate Manager Lifecycle Marketing focuses on strategic campaign management and customer engagement analysis, while the Marketing Coordinator handles more support and execution tasks. Both roles are essential in marketing teams but differ in scope and responsibility.

What are popular job titles related to Associate Manager Lifecycle Marketing jobs?

For Associate Manager Lifecycle Marketing jobs, the most frequently searched job titles are:

Infographic showing various Associate Manager Lifecycle Marketing job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $81,368 per year, or $39.1 per hour.

Sr. Manager, Lifecycle Marketing

Irvine, CA • On-site

TP-Link Systems Inc.
Computer and Electronic Product Manufacturing • 51 - 200 employees
Learn more about TP-Link Systems Inc.external

$140K - $170K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 3 days ago

Job description

About Us    

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.   

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.    

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.    

Overview:

We’re seeking a strategic and hands-on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this role, you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights. You'll own the revenue growth from existing app user base through cross-selling and upselling. This is a high-impact position that works cross-functionally to turn user relationships into a powerful advantage for the business.

Responsibilities

  • Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
  • Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
  • Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
  • Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV
  • Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
  • Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
  • Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization
  • Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
  • Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value

Requirements

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field.

• 6+ years in CRM, lifecycle marketing, user operations, or growth automation in a CPG or consumer electronics industries.

• Proven success activating and retaining large-scale user bases (1M+ users preferred) of in-app revenue growth.

• Hands-on expertise with enterprise CRM/MAP platforms with Emarsys strongly preferred; Braze, Iterable. Salesforce Marketing Cloud, Klaviyo.

• Experience managing multiple user databases or audience segments across different platforms simultaneously.

• Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross-platform identity.

• Strong technical capability in automation, segmentation, personalization, and complex customer journey design.

• Proven success developing and executing multi-channel lifecycle programs across email, push, and in-app messaging.

• Strong grasp of privacy regulations (GDPR, CCPA, CAN-SPAM) and compliant communication practices.

• Experience managing community engagement platforms.

• ROI-first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period.

• Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support.

• Consumer electronics, IoT, or app-connected hardware experience a plus.

Preferred

• Experience with behavioral copywriting principles for lifecycle optimization

• Familiarity with data privacy regulations across multiple geographies

• Excellent communicator able to turn user data into actionable business recommendations

Benefits

Pay Range:   $140,000 - $170,000

  • Free snacks and drinks.
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events
    At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
    Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.