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Live In Lifecycle Marketing Jobs (NOW HIRING)

Rezilient Health

Lifecycle Marketing Manager

The Lifecycle Marketing Manager owns the execution of personalized, end-to-end marketing journeys ... In this role, you'll build and optimize multi-channel programs across email, SMS, and in-app ...

Whoop

Lead, Lifecycle Marketing Automation

Boston, MA · On-site

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Lifecycle Marketing Operations ... Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS ...

PR Girl Manifesto

The ideal candidate will demonstrate expertise in email marketing management and optimization, with ... The Lifecycle Email Marketing Manager will manage and optimize the use of Marketo and 6sense email ...

eNett

Customer Lifecycle Marketing Manager

$85K - $98K/yr

The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across ...

New

Runway

Lifecycle Marketing Manager

Seattle, WA · On-site +1

$180K - $240K/yr

We believe that world models are at the frontier of progress in artificial intelligence. Language ... We are hiring a Lifecycle Marketing Manager to own and improve how Runway communicates with users ...

VelocityEHS

Lifecycle Email Marketing Manager

This existing vacancy is open to candidates that reside anywhere in the U.S. or Canada. JOB SUMMARY The VelocityEHS Lifecycle Email Marketing Manager is responsible for managing and optimizing email ...

WEX

Customer Lifecycle Marketing Manager

$85K - $98K/yr

The ideal candidate will have expertise in lifecycle marketing in fintech, payments or financial services, including retention/adoption strategies, with the ability to strategize and execute across ...

New

Wpromote

Senior Manager, Lifecycle Marketing

$78K - $95K/yr

The ideal candidate has a strong foundation in lifecycle marketing, customer journey optimization, campaign execution, and analytics. You'll work closely with clients and internal teams to develop ...

Wpromote

Senior Manager, Lifecycle Marketing

$78K - $95K/yr

The ideal candidate has a strong foundation in lifecycle marketing, customer journey optimization, campaign execution, and analytics. You'll work closely with clients and internal teams to develop ...

JuniperCommerce

By integrating in-person and online experiences, we empower our customers to grow year-round as their business needs evolve. About the Role We are seeking a Lifecycle Marketing Manager to join our ...

David Protein

Lifecycle Marketing Associate

Manhattan, NY · On-site

$115K - $130K/yr

... in North America and beyond. Role and Responsibilities: As a Lifecycle Marketing Associate, you ... will lead our lifecycle marketing channels across email, SMS, direct mail, subscriptions, and ...

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Live In Lifecycle Marketing information

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How much do live in lifecycle marketing jobs pay per year?

As of Sep 13, 2026, the average yearly pay for live in lifecycle marketing in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What is the difference between Live In Lifecycle Marketing vs Live In Content Marketing?

AspectLive In Lifecycle MarketingLive In Content Marketing
Primary FocusCustomer journey management and retention strategiesCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsMarketing automation, CRM tools, data analysisContent creation, SEO, storytelling
Work EnvironmentMarketing teams, client-facing roles, digital platformsContent studios, digital marketing teams, freelance

Live In Lifecycle Marketing focuses on managing customer relationships throughout their journey, emphasizing retention and engagement. In contrast, Live In Content Marketing centers on producing content that attracts and educates audiences. Both roles require marketing knowledge but differ in their core activities and skill sets.

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Live In Lifecycle Marketing jobs near you
Infographic showing various Live In Lifecycle Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 66% Full Time, 29% Part Time, and 3% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Lifecycle Marketing Manager

Remote

Rezilient Health
Health Care and Social Assistance • 1 - 10 employees
Learn more about Rezilient Healthexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago

Job description

At Rezilient, we're redefining what primary care looks like, making it more accessible, seamless, and patient-centered than ever before. Through our innovative CloudClinic model, we combine virtual provider visits with smart, tech-enabled infrastructure to deliver timely, personalized care. By removing traditional barriers to access and continuously expanding our specialty offerings, we're building a healthcare experience that's as convenient as it is comprehensive.
About the Role:
The Lifecycle Marketing Manager owns the execution of personalized, end-to-end marketing journeys that engage B2B2C and B2B audiences from first touch through long-term retention and advocacy. This role brings campaigns to life across key moments like new customer implementation, ongoing B2C engagement, and events, ensuring every interaction feels timely, relevant, and cohesive.
In this role, you'll build and optimize multi-channel programs across email, SMS, and in-app experiences using tools like Customer.io and HubSpot, leveraging data, segmentation, and automation to drive meaningful connections. As a key partner across Customer Success, Product, Engineering, Sales, and Clinical teams, you'll help shape seamless, patient-first experiences that align with business goals, including engagement and outcomes. You'll also act as a champion for innovation: using AI and emerging tools to scale impact, while ensuring all communications meet HIPAA standards and healthcare marketing best practices.
Specific Responsibilities:
  • Architect and execute lifecycle marketing strategies across B2B2C and B2B audiences, supporting every stage of the customer journey from awareness and lead nurture through customer engagement, member activation, retention, and advocacy.
  • Lead lifecycle marketing for new customer launches, seasonal campaigns, product launches, webinars, events, and integrated marketing initiatives by developing communication plans that drive engagement before, during, and after each campaign.
  • Build and optimize sophisticated lifecycle journeys in Customer.io and HubSpot, including email, SMS, push notifications, in-app messaging, lead nurture campaigns, behavioral triggers, audience segmentation, and personalized communications.
  • Serve as the internal expert on Customer.io platform capabilities, including setting operational standards and training other members of the team.
  • Develop scalable lifecycle programs that improve customer experience while creating greater efficiency across the marketing organization.
  • Partner closely with Product, Engineering, and Data to define behavioral events, customer segments, integrations, and campaign triggers that support more personalized marketing.
  • Collaborate with Sales, Customer Success, Clinical Operations, and the broader Marketing team to ensure campaigns and customer communications align with business priorities, including annual campaigns for enterprise level customers, and deliver a seamless customer experience.
  • Monitor campaign and lifecycle performance, identify opportunities to improve customer journeys, reduce friction, and increase marketing effectiveness through data-driven optimization. This includes running all email and SMS campaigns, owning the build calendar, sequencing, establishing cadence, A/B testing, tracking performance across both channels, and mapping in customer details, preferences, and contract considerations.
  • Use AI and emerging marketing technologies to accelerate campaign development, improve personalization, and increase the speed and quality of execution.
  • Ensure all lifecycle communications meet HIPAA requirements and healthcare marketing best practices while maintaining a thoughtful, customer-first experience.

Requirements
  • 5-8 years of experience in lifecycle marketing, CRM marketing, or customer marketing.
  • Healthcare marketing experience required.
  • Startup or high-growth company experience required.
  • Expert-level experience building campaigns and customer journeys in Customer.io.
  • Strong experience using HubSpot for marketing automation, lead nurturing, segmentation, and campaign execution.
  • Experience managing lifecycle marketing across multiple audiences, including both B2B and consumer or member engagement.
  • Strong analytical and technical skills, with the ability to interpret customer behavior and campaign performance to inform marketing strategy.
  • Excellent project management skills with the ability to manage multiple initiatives simultaneously.
  • Experience working cross-functionally with Marketing, Product, Engineering, Sales, Customer Success, and Data teams.
  • Curiosity, initiative, and a builder's mindset. You're comfortable working independently, adapting quickly, and helping shape new processes as the company grows.
  • Experience using AI tools to improve marketing workflows, content development, campaign optimization, and operational efficiency.

Benefits
At Rezilient Health, we're on a mission to make humane healthcare truly abundant, and we invest in the people who make that possible. This is a high-impact role where your ideas directly shape how care is delivered, within a supportive, collaborative, and diverse team that believes healthcare is fundamentally a human experience. We back that commitment with a robust total rewards package:
  • Meaningful ownership through stock options, allowing you to share directly in the value you help create as we grow
  • Competitive base compensation
  • Comprehensive medical, dental, and vision coverage options, with Rezilient contributing toward your premiums
  • Complimentary access to Rezilient's clinical programs for you and your household members, the same connected care we deliver to our patients
  • 401(k) retirement plan to support your long-term financial well-being
  • Flexible Paid Time Off, so you can recharge without counting days
  • Dedicated Paid Sick Leave, separate from your FTO, for when health needs come first
  • 11 paid company holidays each year
  • Paid family leave to support you through life's biggest moments
  • Optional ancillary benefits, including life insurance, disability coverage, and a Health Savings Account (HSA)

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