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Live In Lifecycle Marketing Jobs in Virginia (NOW HIRING)

shrm

Lifecycle Marketing Lead

Alexandria, VA

Summary The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership ...

SHRM

Lifecycle Marketing Lead

Alexandria, VA · Hybrid

With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Overview The Lead, Lifecycle Marketing serves as the senior ...

Gnw

Lifecycle Marketing Specialist

Richmond, VA

This role will work in close partnership with the lifecycle marketing lead and cross-functional partners to build, deploy, and improve campaigns across channels such as email, SMS, direct mail, and ...

AllStar Elite

Live Streamer

Virginia Beach, VA · On-site

In this role, you will be responsible for creating captivating live content that resonates with our ... Collaborate with the marketing team to plan and execute promotional campaigns through live ...

TDI, LLC

SEO Marketing Specialist

Virginia Beach, VA

$50K - $65K/yr

This position in on-site in Virginia Beach, VA and pays $50,000 - $65,000 depending on experience ... Oversee segmentation strategy for lifecycle marketing * Partner with the email team to improve ...

PNC Bank

Segment Marketing Journeys Lead

Mclean, VA

... lifecycle programs Improved campaign performance and customer engagement metrics Strong partnership with cross-functional teams Clear contribution to segment growth and marketing impact PNC is an in ...

Wolters Kluwer

Customer Marketing Manager

Glen Allen, VA

$107K - $188K/yr

... in customer marketing, lifecycle marketing, or related roles * Proven track record of driving customer engagement, retention, and revenue growth * Proven ability to design and execute targeted ...

Wolters Kluwer

Customer Marketing Manager

Glen Allen, VA

$107K - $188K/yr

... in customer marketing, lifecycle marketing, or related roles * Proven track record of driving customer engagement, retention, and revenue growth * Proven ability to design and execute targeted ...

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Live In Lifecycle Marketing information

What is the difference between Live In Lifecycle Marketing vs Live In Content Marketing?

AspectLive In Lifecycle MarketingLive In Content Marketing
Primary FocusCustomer journey management and retention strategiesCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsMarketing automation, CRM tools, data analysisContent creation, SEO, storytelling
Work EnvironmentMarketing teams, client-facing roles, digital platformsContent studios, digital marketing teams, freelance

Live In Lifecycle Marketing focuses on managing customer relationships throughout their journey, emphasizing retention and engagement. In contrast, Live In Content Marketing centers on producing content that attracts and educates audiences. Both roles require marketing knowledge but differ in their core activities and skill sets.

What are the most commonly searched types of Lifecycle Marketing jobs in Virginia? The most popular types of Lifecycle Marketing jobs in Virginia are:
What are popular job titles related to Live In Lifecycle Marketing jobs in Virginia? For Live In Lifecycle Marketing jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Live In Lifecycle Marketing jobs in Virginia look for? The top searched job categories for Live In Lifecycle Marketing jobs in Virginia are:
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Live In Lifecycle Marketing jobs near you

Lifecycle Marketing Lead

Society for Human Resource Management (SHRM)

Alexandria, VA • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 11 days ago

Job description

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ensuring campaigns promoting membership, products, and events operate as a coordinated and integrated audience lifecycle effort.
This role owns the day-to-day planning, build, and optimization of lifecycle marketing programs across the full audience journey, from acquisition and engagement to conversion, retention, and reactivation. Marketing efforts promote SHRM's portfolio of offerings including membership, certification, recertification, specialty credentials, seminars, and events.
The Lead translates lifecycle strategy into well-sequenced campaigns and journeys, connecting initiatives through cohesive storytelling, journey orchestration, omnichannel activation, and data-driven decision making. The role also serves as a peer mentor and quality standard-setter for lifecycle marketing specialists, providing guidance on campaign craft and execution without formal people management responsibility.
Working closely with the B2B Lifecycle Marketing team, Marketing Infrastructure team, and Content Production teams, this role helps ensure campaigns are aligned with SHRM's broader marketing strategy and audience journey architecture, and keeps initiatives moving forward with clarity, consistency, and measurable impact.
Responsibilities
Lifecycle Campaign Execution & Coordination
  • Drive hands-on planning, development, and execution of B2C lifecycle marketing campaigns across membership, products, and events in support of the Manager's strategic direction.
  • Build and manage lifecycle programs that support key stages including:
  • Audience acquisition
  • Engagement and education
  • Conversion to membership, products, or events
  • Retention and renewal
  • Reactivation of lapsed audiences
  • Ensure individual campaigns connect into coordinated journeys rather than isolated promotions, maintaining consistent messaging and sequencing across touchpoints.

Journey Orchestration & Channel Activation
  • Execute lifecycle marketing programs across email, web, social media, paid media, SEO, content marketing, and digital experiences.
  • Coordinate with internal marketing channel owners and subject matter experts to keep lifecycle campaigns aligned, sequenced, and optimized across channels.
  • Manage campaign calendars, briefs, and production timelines to ensure on-time, high-quality delivery.

Event Marketing Support
  • Support marketing execution for SHRM conferences and seminars, ensuring events are woven into the broader audience lifecycle strategy.
  • Build pre-event and post-event lifecycle touchpoints that drive registration, engagement, and long-term loyalty.

Data, Insights, and Optimization
  • Apply audience data, segmentation, and behavioral insights to personalize lifecycle experiences and improve engagement, conversion, and retention.
  • Partner with the Business Intelligence and Marketing Infrastructure team to track campaign performance, surface trends, and recommend optimizations.
  • Run testing programs (A/B and multivariate) and translate results into concrete campaign improvements.

Team Support & Mentorship
  • Serve as a go-to resource for lifecycle marketing specialists, modeling strong campaign craft, reviewing work for quality, and sharing best practices.
  • Support the Manager with prioritization, project tracking, and cross-team communication, and provide coverage on team leadership tasks as needed.

Innovation & Emerging Marketing Technologies
  • Stay current on emerging marketing trends, audience behaviors, and new technologies.
  • Pilot and adopt innovative approaches, including AI-driven marketing tools and automation, to improve effectiveness, efficiency, and personalization.

Education & Experience Requirements
Education
• Bachelor's degree in Marketing, Business Administration, Communications or related field or relevant, equivalent experience in lieu of degree.
Experience
• Seven (7) or more years of progressive marketing experience.
  • Hands-on experience building and executing integrated marketing campaigns across multiple channels.
  • Experience with lifecycle, email, event, or audience engagement marketing.
  • Experience collaborating with analytics, marketing technology, and cross-functional teams.
  • Experience executing omnichannel marketing campaigns.
  • Hands-on experience with marketing automation platforms such as Marketo preferred.
  • Experience working in membership, association, or professional services organizations preferred.

Certifications - NA
Knowledge, Skills & Abilities
  • Strong understanding of B2C lifecycle marketing tactics and journey design.
  • Ability to translate audience insights and analytics into campaign actions.
  • Strong communication and collaboration skills across teams and stakeholders.
  • Strong project management and organizational abilities with high attention to detail.
  • Ability to mentor peers and set a high bar for campaign quality.
  • Creative problem-solving and innovation mindset.
  • Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Physical Requirements
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Frequent use of hands and fingers for typing, handling documents, and using office equipment.
  • Occasional standing, walking, bending, and reaching.
  • Ability to lift and carry up to 30 pounds as needed.
  • Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00-9:00 a.m. and concluding between 5:00-6:00 p.m. local time.
Travel: Occasional 0 - 10%
#LI
The hiring range for this position is $100,000 to $120,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.

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