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Marketing Systems Manager Jobs in Virginia (NOW HIRING)

Uzurv

Director of Marketing

Richmond, VA · On-site

... systems and processes that can scale as the business grows. * Work with Marketing Ops to define clear performance benchmarks, testing, and reporting to demonstrate business outcomes. Management ...

PLACE

Real Estate Marketing Agent

Virginia Beach, VA · On-site

$120K - $200K/yr

Attention only matters if it turns into income. Follow up using structured CRM systems Why it matters: This is how interest becomes business. Utilize team marketing and branding support Why it ...

FPSA

Manager, Data & CRM Systems

Mclean, VA · On-site

Manager, Data & CRM Systems Location: McLean, VA (Onsite) Type: Full-Time Exempt Reports To ... Director, Marketing, Communications and Design About FPSA: The Food Production Solutions ...

Virginia Power Solutions

Be Seen First

Marketing Manager

Richmond, VA · On-site

$50K - $60K/yr

You'll be the person who ensures our brand stays consistent, our systems (especially Service Titan ... Key Responsibilities Marketing & Brand Management *Digital Marketing Strategy & Oversight: Maintain ...

Marriott

Marketing Manager

Mclean, VA · On-site

Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer ... systems). Manages photography distribution including search photos, pre-arrival photos, and photo ...

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Marketing Systems Manager information

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How much do marketing systems manager jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for marketing systems manager in Virginia is $52.23, according to ZipRecruiter salary data. Most workers in this role earn between $47.40 and $57.21 per hour, depending on experience, location, and employer.

What is a marketing systems manager?

A Marketing Systems Manager is a professional responsible for overseeing and optimizing the technology platforms and tools used in a company's marketing operations. They ensure that marketing automation, customer relationship management (CRM), email platforms, and analytics tools work seamlessly and effectively together. Their role often involves collaborating with marketing, IT, and sales teams to streamline processes, maintain data integrity, and improve campaign performance. They also evaluate new marketing technologies and implement best practices to support the organization's strategic goals.

How does a marketing systems manager typically collaborate with cross-functional teams to optimize marketing technology solutions?

A Marketing Systems Manager regularly works with stakeholders from marketing, IT, sales, and analytics teams to ensure that marketing technology platforms align with broader business goals. Collaboration often involves gathering requirements, integrating new tools, troubleshooting system issues, and training users on platform updates. Open communication and project management skills are key, as the manager must balance technical needs with marketing objectives and ensure smooth data flows between systems. This role fosters teamwork by serving as a bridge between technical and non-technical departments, enabling more effective and data-driven marketing campaigns.

What are the key skills and qualifications needed to thrive as a marketing systems manager, and why are they important?

To thrive as a Marketing Systems Manager, you need expertise in marketing automation, data analysis, project management, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Salesforce, HubSpot, Marketo, and certification in marketing automation tools are highly valued. Strong problem-solving skills, attention to detail, and effective communication enable collaboration across marketing and technical teams. These capabilities ensure seamless integration, optimization, and measurement of marketing systems, driving campaign efficiency and organizational growth.

What is the difference between Marketing Systems Manager vs Marketing Analyst?

AspectMarketing Systems ManagerMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or IT; certifications in marketing automation toolsBachelor's in Marketing, Business, or Data Analytics; certifications in analytics tools
Work EnvironmentOversees marketing technology platforms, collaborates with IT and marketing teamsAnalyzes marketing data, reports on campaign performance, supports strategic decisions
Employer & Industry UsageUsed in companies with complex marketing tech stacks across industriesCommon in data-driven marketing roles across various sectors

The Marketing Systems Manager focuses on managing marketing technology platforms and systems, ensuring integration and efficiency. In contrast, the Marketing Analyst primarily analyzes marketing data to evaluate campaign performance and inform strategies. Both roles require marketing knowledge, but the Systems Manager emphasizes technical system management, while the Analyst emphasizes data analysis and reporting.

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Marketing Systems Manager jobs near you
Infographic showing various Marketing Systems Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 12% Part Time, 4% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $108,640 per year, or $52.2 per hour.

Marketing Systems Administrator - Salesforce

Richmond, VA • On-site

Visual Lease
Software Development • 201 - 500 employees
Learn more about Visual Leaseexternal

$76 - $118/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Marketing Systems Administrator - Salesforce Job Description

Marketing Systems Administrator Overview CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. As a Marketing Systems Administrator, you will be responsible for providing support within various marketing systems, including Salesforce Marketing Cloud. You will also support various Salesforce Sales Cloud and Service Cloud instances and undertake analysis, documentation, and training necessary to assist system users. CoStar is investing heavily in artificial intelligence to accelerate software delivery, improve platform observability, automate research and business workflows, enhance product experiences through intelligent agents and skills, and improve data quality across enterprise systems. Successful candidates will demonstrate a willingness to learn, adopt, and apply AI technologies responsibly to solve complex business and engineering challenges.

This position is located in Richmond, VA and offers a schedule of Monday to Thursday in office and the option to work from home on Friday.

Responsibilities
  • Configure and support Salesforce Marketing Cloud, Sales Cloud and Service Cloud
  • Provide non-Salesforce systems operational and administrative support
  • Prepare documentation and training materials
  • Support system users through defined processes and best practices
  • Seek out ways to improve processes and productivity, and make recommendations to support various business units
  • Communicate with other resources regarding status, technical issues and creative solutions
Basic Qualifications
  • Bachelor’s Degree from an accredited, not for profit, in-person university or college
  • Minimum 2+ years of experience developing and supporting Salesforce CRM and/or Marketing Automation platforms (Salesforce Administrator Certification a plus)
  • Understanding of AMPscript, HTML, JavaScript or SQL
  • Experience with AI-powered applications, agents, or tools
  • Understanding of Email Marketing Campaigns
  • Complex problem-solving abilities from an operational and technical perspective
  • Strong communication skills, both written and verbal
  • Ability to work in a dynamic environment
  • Track record of commitment to prior employers
What's in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Our benefits package includes (but is not limited to):
  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in-person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Access to CoStar Group’s Employee Resource Groups
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Base Compensation: $76,000 - $118,000 annually

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

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